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Picture this: You're lounging on a beach, phone tucked away in your hotel room, completely disconnected from your business for two full weeks. Does the thought make you break into a cold sweat? If so, you're not alone – and more importantly, this might be the wake-up call your business needs.
and it's one of the most revealing indicators of whether you've built a truly valuable business asset or created a job for yourself.
But here's the thing: building a sellable business isn't just about planning for some distant future exit – it's about creating freedom and value right now.
Let me share a perspective that changed how I view business building forever.
Every decision you make in your business either builds or diminishes its future value. Think of it like building a house – you wouldn't construct it without thinking about its resale value, would you?
The same principle applies to your business.
It's not just about making money – it's about how you make it.
A truly valuable business maintains healthy profit margins (typically 15-30% in traditional businesses, higher for online ones) and, more importantly, has diversified revenue streams. Think of it as not putting all your eggs in one client basket, which builds your business resiliency to various economic and market shifts over time.
Remember that beach vacation we talked about?
That's only possible with a scalable business model. This means having documented processes that anyone can follow, leveraging technology, and creating systems that don't rely on your personal genius.
Here's a reality check: When was the last time you tried a new business without Googling them first? Exactly. Your online presence isn't just marketing – it's a crucial business asset. A professional website (check out the designer of my beautiful website), active social media, and positive online reviews aren't optional anymore; they're essential components of your business's value.
One of my clients recently took their first two-week vacation in five years. The result? Their business not only survived but thrived. How? They had gradually built systems, trained team members, and documented processes that made them non-essential to daily operations.
Think subscription boxes are just for product businesses? Think again. Every business, even service-based ones, can create recurring revenue models. From maintenance contracts to loyalty programs, the key is creating predictable, steady income streams.
Want to stop competing on price? Your market position is key. This isn't just about being different – it's about being strategically different in ways that matter to your target market and create barriers to entry for competitors.
Efficiency isn't just about cutting costs – it's about optimizing operations so you can deliver premium service without premium overhead. This means smart automation, streamlined workflows, and strategic use of technology.
A documented growth strategy isn't just for big corporations. It's your business's GPS, showing potential buyers (and yourself) the path to future growth and opportunities.
Clean books, proper licenses, and protected intellectual property might not be exciting, but they're crucial to your business's value and transferability.
Even if selling isn't on your horizon, planning for it forces you to build a better business today.
If this feels overwhelming, remember: you don't have to tackle everything at once.
Start with the Vacation Test.
Plan a short break. Think what you need to put in place in your business to make it happen. Create a step-by-step plan and implement it. Then go away and observe what breaks down in your absence. These pain points become your roadmap for further improvement.
Begin with these three steps:
Remember, building a sellable business isn't just about the eventual payday – it's about creating a business that serves you, rather than enslaves you.
The Real Question The question isn't whether you plan to sell your business.
The question is: Are you building a valuable asset or just buying yourself a job? Because the same elements that make your business sellable also make it more enjoyable, more profitable, and more capable of running without your constant presence.
Ready to start building real business value? Take the Vacation Test. Your future self (and your potential buyers) will thank you.
Want to dive deeper into building a valuable, sellable business? Let's talk about your business's potential. Schedule a free consultation with me here to discover how we can transform your business into a valuable asset.
Welcome to week 2 of the Entrepreneurial Roller Coaster series. Last week, we talked about the lifeline of any business – your clients. This week, the topic shifts to you – the most significant asset your business has.
Many entrepreneurs start their journey as hobbyists. They have an idea about something they love to do; they think it would be good to make some money out of it and take the first steps toward making it happen. Then the business grows. And as it expands, at some point, they need to make a decision: "do I become serious about turning the hobby into your sole source of income" or "do I continue with it as a hobby?" If you're the one who chose the former, then you need to shift your role from the hobbyist to the CEO.
That's why today, I'd like to share the three most essentialaspects of this shift, especially in the beginning.
There's a lot of talk and advice out there about being authentic but not a lot about professionalism. And personally, I think that because of it, sometimes authenticity is misunderstood, and professionalism underrated. When, in fact, they go hand in hand together, especially for business owners who are serious about their growth.
Here is what I mean by that:
Your brand is a promise to your clients of solutions you deliver to them consistently. It should align with your business vision, mission, and values. And as a CEO, you need to stay connected to them.
When you have a strong vision, mission, and values thatalign, it's much easier to make crucial decisions for your business. It's mucheasier to stay the course, not to get distracted by the next shiny object,because they help you stay focused. Theyare like your North Star showing the way to your destination in the darkness.
So if you haven't thought about them yet or aren't sure if they're aligned, take my free Clarity & Focus training that will help you do it. You'll see that it'll be the best hour of your time you've invested in your business. Click here to gain access.
CEO's don't take random actions in their business based on a never-ending to-do-list containing just thoughts or ideas without structure. CEO's are strategic. They set goals that align with their Vision. They care about the overall health of their business (clients, partners, employees, finances, systems, etc.).
Your business is an organism just like your body: consisting of many interconnected parts all-important and reliant on each other. Taking a holistic approach and strategically running it is key to long-term success.
Now that you've read it, are you wondering: "OMG, that's a lot, how am I ever going to do it?" To that, I say step by step.
You're probably doing most of it anyway and maybe need a bit of gap filling or putting structure around it. When you do it, it'll allow your business to interconnect with all the parts in the most efficient and organized manner. And if you don't know where to start, I'd say start with Vision, Mission, and Values and go from there. In the event you have any questions as you go along, I'm always here to help, one free consultation away.
I readsomewhere this saying of Rockstar Salespeople: "People love to Buy; wehate to be Sold." Nine simple words and so much depth to them. Who doesn'tlike shopping or purchasing services that fulfill our needs and wants?Everyone. But at the same time who likes to be told what they should buy orwhat apparently, they need? No one.
So, ifyou're struggling with finding clients in your business, pause for a moment andlook inwards:
Dig deepand be honest with yourself as this is the only way you'll become aware ofareas you could potentially improve. And if you realize that indeed, you coulduse some improvement, then read on.
You Begin by Always Expecting Good Things to Happen.
Tom Hopkins
Why?Because scarcity creates scarcity and abundance creates abundance. Whether it'swith the content you put out there on social media, or in prospecting for newclients, have an abundance mindset. In other words, don't fear to sharevaluable insights into your content that can help your ideal clients whetherthey buy from you or not. What you say or post reflects who you are and createsyour brand. To buy from you, people need to know you, like you and trust you.They will if you're genuinely offering value to them in every step of theircustomer journey with you.
Moreover,there are enough potential clients in your market for everyone who is in it.You have something unique to offer that no one else does because it's comingfrom you. Consequently then, if you consistently provide great value, you'llfind people that connect with it and will want to buy from you if given achance.
If You Are Not Moving Closer To What You Want In Sales (Or In Life), You Probably Aren't Doing Enough Asking.
Jack Canfield
To know what your clients are thinking, understand their pains so you can provide solutions. Gaining such an understanding requires asking a lot of good questions. Great business leaders ask great questions. And as a leader of your business, you need to grow and hone that skill as well. Your business doesn't exist in a vacuum but is here to serve others.
Therefore,analyze the latest sales conversations you had by answering the followingquestions for yourself:
Seek First to Understand, Then to Be Understood.
Stephen Covey
Those whounderstand their clients' needs and wants best and can translate their offeringas solutions to these are winning. Suchan understanding comes from deep empathetic listening. Unfortunately, veryoften, people half-listen focused in their minds only on what to say next.Being present in the moment in your conversation with a potential client ratherthan thinking about how to respond to them is key to truly understanding them.And don't worry, "what to say next" will come very naturally to you.Moreover, it will also be better once you have deeply understood yourclient.
Approach Each Customer with The Idea of Helping Him Or Her To Solve A Problem or Achieve A Goal, Not of Selling a Product or Service.
Brian Tracy
The wayyour potential client describes their challenge is different than yours. It'sbecause you are an expert in your field and are so close to everything, youthink everyone knows as much. There is nothing further from the truth, and asexperts, we tend to forget that.
As you're listening deeply to what your clients say, put yourself in their shoes. Imagine you are them experiencing their pains, dreaming of their goals. What solutions do you need at this moment? Can your current offering be one of those solutions or do you need to adjust it?
Once youknow what to offer, use their language to present your solution. Always breakit down to terms they understand and associate with. Throw away"expert" mumbo jumbo that can confuse and repel them. Such anapproach shows that you care, that you empathize with them, and createofferings tailored to help them, not someone else.
To Build A Long-Term, Successful Enterprise, When You Don't Close A Sale, Open A Relationship.
Patricia Fripp
Not every conversation with a potential client will end in a sale. Even the best of the best don't have a 100% sales record in any given year. That doesn't mean that your relationship with a person you talked to ends here. Just like with your current clients, spend time building relations ship with your potential ideal client that is a 'NO' for now. Find a way to nurture them and provide value. By staying in touch, this way, you can keep asking more questions and deepening your understanding of what they need.
Keep inmind that the most successful businesses are built on strong and genuinerelationships. Yes, this takes time, andyes, it requires effort. However, I think that relationship building is one ofthe most rewarding parts of growing a business, right beside helping a client.
In case you see value in the above tips but are not sure how to put all this to work, I prepared a Sales Strategy Outline for you to help you use it in real situations. It's not s sales script because I don't want you to sound like a robot when you're talking to your ideal clients :). Instead, it's a great tool that will help you flow the sales conversation naturally, ask questions, listen to understand, and ultimately gain permission to offer your solution.
If this sounds like something you need now, click here to download it.
EntrepreneurialMindset. Is it even a thing? It depends on whom you ask.
Those who’ve never run a business of their own will haveno idea what that is, just like people who’ve never stepped out of theircomfort zone don't know how it feels. Nevertheless, if you’ve never run abusiness and are thinking of starting one, this is a must-read for you. On theother hand, if you’re running one right now, you’ll probably put a checkmark ateach of the points I’m going to describe below, but hopefully still benefitfrom the advice.
If you ask the Goggle's dictionary, a mindset is “the established set of attitudes held by someone." Now, replace “someone” with “an entrepreneur” and the below five fundamental attitudes show-up in all the successful ones.
First of, humility. The entrepreneurial roller coaster is a school of hard knocks. Even if you don’t know what humility is when you start the journey, you’ll gain it pretty fast. And that's a great thing! Humility keeps us grounded and focused, and it helps with relationship building, which is key to growing your business. To read more on how to build successful relationships in your business, click here.
Secondly, successful entrepreneurs are avid learners. They’re continually looking for new ideas and lessons in everything. Not only do they invest in self-development through books, seminars, coaches, and mentors, but they also look to learn from anything around them: conversations they are part of or overhear, day to day life of those around them, and of course, their own experiences.
Through such an attitude, entrepreneurs are used to being always outside of their comfort zone. Why? Because true learning means that you’re going to go out there and try to implement what you’ve learned. And when you do that for the first time, you’ll be scared and doubt yourself A LOT. The good news is that everyone feels that way. It is a natural reaction our primitive brain is programmed to have to anything new and unknown to us. Being able to overcome that and thrive develops the next attitude of the entrepreneurial mindset.
I have written a separate blog about this attitude because it’s so critical. Grit is passion and perseverance to achieve long-term goals. In other words, it is the ability to persist in something you feel passionate about and not give up when you face obstacles or experience utter failure. It also means being accountable for mistakes you make and taking full responsibility for how you react to things that happen to you (even though you didn’t influence them).
I just want to pause your reading here for a moment because these two sentences are loaded with immensely valuable advice. It's only two sentences, simple paradigms, and abilities but so hard to develop and live day in and day out. That's why having a coach helps. A lot of the work I do with my clients focuses on this very area.
Entrepreneurs who have grit, don’t blame the world forchallenges or failures. They treat them as opportunities to learn, and theirgrit helps them get up after every fall, brush off the dirt, and keep going.
If you’re looking for a quick, easy way to make money, starting a business is not the best solution. It takes a lot of hard work and patience to become “the overnight success.” The attitude that develops patience is consistency.
Consistency in doing the mundane 95% of the tasks day in and day out to be able to enjoy the 5% of the amazingly fun stuff that is visible on the “surface of success.” Successful entrepreneurs establish routines and systems in their lives that help them be consistent. Such systems also help them move anything they learn and adopt into their day to day modus operandi, so their brain has room to learn and experiment with more new things.
If you think you need help in developing consistency, this is where the investment in a business coach will bring you great results. It might not be for you, but scheduling a free strategy session with me and having a chat about it will give you a better idea about it. Click here, and let's brainstorm together.
Finally, the drum all. I left the best for the last. Without this attitude, the others won’t matter in running a successful business. What I’m talking about here is decisiveness.
And the first decision every entrepreneur needs to make is that you’ll figure your business out no matter what. The secret behind this decision is knowing your “WHY,” knowing the purpose of your journey. As long as you have this figured out and decide that you will make your business work, no matter what, it will help you grow and expand on the other four attitudes.
If you haven’t, do it now. It will make your journey easier. And once you do and then realize you do need help growing your business, contact me, and we’ll work on cracking the rest of the entrepreneurial mindset code together 😊.
Moving from a hobbyist entrepreneur to a CEO of your business is not easy but a necessary shift to take your business to the next level. The following change you need to make is becoming a high achiever. In other words, learning to effectively maximizing the time you have to work smarter, not harder, to achieve more in less time, to reach your goals and more without burning yourself out.
And this is what we'retalking about today, week 3 of the entrepreneurial roller coaster series. Justthink of any role model entrepreneur in your industry you look up to. Theydidn't achieve success by luck or without hard work. They made it possiblethrough hard and strategic work performed overtime consistently. They becamehigh achievers.
The high achievers not only have a Vision for themselves and their business but are also deeply connected with it. They ensure that any critical decisions about their business align with the Vision, which in turn allows them to pick the most effective strategies (marketing, offering, structure, growth opportunities) and align their execution part as well.
As a result, they achieve the following:
Now that you know thatthink about you. Do you have a vision for your business? Is everything you doin it align with it? Do you see the results you want to see? If you've answeredno to any of these questions, then it's time to create something different.It's time to pause and do this one foundational thing: align with and stayconnected to your Vison.
To help you, I prepared a great and free Clarity & Focus training. It'll walk you step by step on how to create your Vision and align your values, mission, and goals with it. Click here and get going on a journey of a high-achieving CEO.
Ambitious can meandifferent things to different people, and there are a lot of theories on how fara goal should go. My take on it is that your long-term goals should be VERYambitious, something that makes you quite uncomfortable.
However, as you break downyour goals to smaller chunks: this year, this quarter, this month – each oneshould be stretching past your current abilities but at the same time notparalyzing you through its magnitude.
It's why working with thecoach is so beneficial to most people. A coach pushes you more than you'd everpush yourself and holds you accountable to it. They also provide support inbuilding the right habits and structure making sure you stay committed andconsistent. No wonder most people get much better results and achieve theirgoals faster when they partner up with a good coach.
What helps me with ensuringthat I write this blog every week? Grow my business while working a demandingcorporate leadership job? Raise my kids and excel at an on-line executiveMBA?
It's all possible because ofgood habits and routines that support my goals. Let me illustrate this with ahealth goal example: if you reduce your soda intake by only one pop a day andreplace it with water, you could lose about 15 lb n a year! Isn't that amazing?Without harsh exercising but only a minimal diet change, you can lose 15 lb.Such is the power of small good habits performed consistently. And you'll seethe benefits of that in any area of your life, business included.
Structuring your days sothat you don't need to waste time and energy, making decisions about everylittle thing makes it easier to maximize the time you have for your business.We all have 24/7/365. We all need to sleep, eat, and have time for loved onesand ourselves. There is only so much time each of us has for pursuing ourbusiness goals. High achieving athletes, CEO's or artists ensure to maximizethis time with value-added activities, work that is not a distraction but avessel bringing them closer to their Vision.
I'm passionate aboutself-development, so maybe I'm biased. But I've seen the positive changesinvestment and dedication to it made on many other people and me. If you studyOlympics athletes, all successful CEOs, artists, or entrepreneurs, you'll realizethey all invest in themselves enormously.
Why? Here are three critical reasons from your business perspective:
✅ If you grow, your business grows. For one thing, it'simpossible to move your business to the next level if you, don't move to thenext level first. It's like planting all your seeds in the garden and thenexpecting them to grow without watering them. The water for your business isyour creativity, innovative ideas, relationships, organization, and leadership.You need a tap to take if from, and that tap is constant self-development.
✅ When you improve as a person, your relationshipsimprove as well. Here I'm talking not only business relationships with yourclients or suppliers but also your partners, employees, and the loved onesaround you. In other words, as you develop your leadership skills, such aslistening, communication, conflict resolution, self-management, teamdevelopment, etc. they will, by all means, have a tremendous positive impact onyour personal life as well.
✅ Personal development is a huge time saver. The betteryou become at any given skill, the less time it takes you to do things. It'show you save tones of time so that you move on to the next thing and grow evenmore.
Marc Anthony said it best: If you do what you love, you'll never work a day in your life.
I'm assuming you became anentrepreneur to do what you love. But I also know that it's very easy to gettangled up in day-to-day busyness and fire fighting. If you lose the fun, passion, and joy fromwhat you do every day, you'll also lose creativity, ideas for improvement, andinnovation that keep your business competitive.
So don't forget about FUN.Do you have enough fun every day? How often do you laugh?
As you create structure, routines, and habits, fun needs to have a place in here alongside with rest. All of this and laughter will recharge you and give you the energy to deal with challenges.
The trick to achievement and making any positive change in your business is not just knowledge but doing. The fact that you read my blog and know more now than you did 5 minutes ago isn't going to bring any benefits if you just leave it at that. That's why the coaching model I developed to help my clients grow their business has three steps: DREAM-PLAN-DO. All important for high achievement: Vision, mindset, strategy, but DOING is what makes it happen. If you're curious to know more about how my model can help your business rise to new heights or need help in the "doing" department, click here to schedule a free consult with me. Let's talk!
Motivation is a powerful force that helps us make things happen. And yet it's quite elusive for some. Many people get motivated by the simple date Dec 31/ Jan 1 – the New Year. They make resolutions to improve their health, relationships, or businesses and set goals. In the beginning, most are motivated to act and make things happen. Still, then by the end of January or mid-February at best, the majority abandon the noble goals and go back to their previous routines. And if you don't believe me visit a gym in these times and see the difference for yourself.
It's easy to get a spark of motivation with an initialcue such as the New Year. It's harder to make it stay. That's why I decided towrite this blog now, at the cusp of the New Decade to help you stay motivatedand consistent in pursuing your goals. If you do, the actions that you need totake to achieve them will become habits before the novelty and enthusiasm forthem wear off.
Moreover, if you can master motivation, you'll be able to deal with any setbacks, inspire yourself to move forward, genuinely grow, and create things you've been dreaming of.
I'm assuming you created your business for a few reasons:some internal to you (ex. time flexibility) and some external (ex. to helpothers). Knowing those most important ones, the WHY, as well as linking yourbusiness goals with them and your personal values is a powerful force thatkeeps us going, especially in the challenging times.
And if you haven't thought of doing this, setting such foundations for your business, or would like to revisit them now, I prepared a gift for you. Clarity & Focus is a free training that will help you do just that. You can download it by clicking here.
Motivation to do something arises in us when we feeluneasy about the status quo, and it's easier to change it than to remain thesame. For example, we feel so uncomfortable with our body and health that it'smore comfortable to start exercising. Or we are so tired of mediocre results inour business and slow progress, that we hire a coach to help us speed things upand achieve better results.
Now an interesting fact that you might not know is that motivation gets stronger AFTER we have taken the first steps towards such change not before. Once we get started, the motion creates momentum, which is motivating in itself. It helps with consistency that drives results. And then once we start seeing results, they are even more motivating. Can you see the self-perpetuating circle of action? Taking action is a potent tool all of us have. The trick is to start. And the best way to do that is to make it easy by starting small, which brings me to the next point.
Taking up any new goals is quite tricky in the beginning.Anything new that our brains and bodies are not used to doing requires lots ofenergy. That's why our primitive parts of the brain often resist it. However,if we stick with the behavior long enough, it will become a habit (think of atime when you started driving a car and now when it's second nature to you)with no real effort on our part to continue doing it.
The secret to creating new habits and routines is to makethe behavior easy to start and set the initial goal small and achievable. JamesClear described the science behind it very well in his book "AtomicHabits."
Once you created habits that help you achieve your goals,it's very hard actually to lose motivation in pursuing them.
Another key thing in this puzzle is how we set the goalsthemselves. If we set them too high and out of reach, we'll get demotivatedvery fast because we won't belive we can achieve them. On the other hand, if weset them too low and not ambitious enough, we'll get bored quite fast, and theresult will be the same.
It's about setting the challenge that we all love in theoptimal zone of difficulty, which means giving yourself a good chance ofwinning if you try hard enough (like playing tennis or basketball against anopponent that has a similar skill level to yours).
When we get challenged at the right level of difficulty,our motivation to achieve the goals reaches an optimal peak. That's why formost people having a coach (in health, business, or sports) helps them achieveresults that they would have never reached otherwise. It's not just theknowledge on the subject we help you with, but also with setting the goals thatare at the optimal level for your motivation and then pushing you and holdingyou accountable to them.
Leaders don't tell themselves I "HAVE" to do this, I "MUST" or I "SHOULD" do this. It weakens the motivation because it implies you are being forced by something external to do things you don't necessarily want to do.
Leaders know they always have a choice and use its power. Simply reframing your language to "CHOOSE" can be precisely the motivating language you need to hear. "I chose to exercise every day" or "I chose to create this habit in my business" is very empowering. Our language co-creates our reality. Therefore, choose your words carefully and make them work for you.
Spending too much time in your weaknesses wears you down.Spending more time growing your strengths helps you renew your energy and findyour flow. And when we are in the flow, we achieve our full potential.
Strengths are the place where you can grow your best. So,find the things that you can do all day that you really enjoy and do more ofthem. Then, delegate or outsource things that you're not great at and don'tenjoy doing.
Finding an accountability partner can help you staymotivated. However, if you're ambitious and determined to get results, hire acoach. Through it, you'll get multiple sources of motivation:
Last but not least, if you've been thinking about hiring a business coach or you're not sure how it would work or even have questions about how to DIY all this, let's schedule a consult call and talk about it. Great conversations always bring surprising new insights. Whether we end up working together or not, you will take away some great things from this time. Click here to schedule our chat now.
Runninga business is one of the most challenging things you’ll ever do in your life.It continually pushes you to be creative, reinvent parts of what you do, whichoften creates an emotional roller coaster. And yet, on the flip side, not manythings in life are as rewarding as seeing your dreams, ideas, and creationscome to life to help others.
The point I’m making here is that all entrepreneurs gothrough similar struggles at each stage of their business growth. Whetheryou’re just starting or running a 6 or 7 figure business, you still have yourissues and worries.
That’s why, for the next three weeks, I’ll be running a series of blogs, Entrepreneurial Rollers Coaster, describing entrepreneurs' most commons struggles with tips on how to deal with them.
In the first part of this series, let’s talk about thelifeline of any business – clients.
Not knowing your niche is a common challenge forentrepreneurs in their very early stages of operation. Quickly though, you cometo realize that when you try to market your products and services to everyone,you’ll reach no one as a result. It’s because no one will feel like you’retalking specifically to them like you understand them and their needs. Justimagine, if someone tried to sell you strawberries when you really wanted amelon, would you buy them?
That's why knowing who your ideal client is, allows you to get to know them well, put the right solutions your business provides in front of them, and ultimately help them and make sales in the end.
So if finding your niche is your current struggle, read more on how to do it in by clicking here.
Once you know who you can help, next you need to get outthere and talk to as many people as possible. Not talking to enough people isthe other struggle that prevents entrepreneurs from finding clients.
You can do it in person in your local area, on-line orboth, the more, the better.
Firstly, it will allow you to understand your idealclient: know their dreams, challenges, and how they talk about them. Secondly,you’ll now be able to refine your messaging and develop a sales technique that worksfor you, is natural, and not 'salesy.’ Speaking your clients' language is whatmakes them feel understood and attracted to you. Thirdly, all theseconversations will validate if what you offer is a solution to their problems.And as a result, you will get your first clients and ideas on how to refineyour offer.
In case striking a conversation with a stranger feels scary and intimidating to you right now, I prepared a guide with 50 Questions to Start Meaningful Conversations. It’s completely free and will get you going 😊. Don’t wait then and download it here.
The great thing about knowing who's your ideal client isthat you can also quickly determine where to find them. Just ask yourself:which social media do they use, in what other places in person and online can Ifind them? The point is, wherever they spend the most time, that’s where youneed to hang out and be visible.
There are many ways and places where you and your business can gain visibility. I have come up with many of them and will gladly share it here 49+ Ideas on How to Increase Your Business Visibility.
Before you download, though, I’d like to make one disclaimer here 😉. If you’re starting, stretching yourself to thin by trying to be everywhere will quickly overwhelm you. Moreover, it'll prevent you from cutting through all the other people in that space and making your business known because of the limited time you'll have to spare for that space. It's better to spend 1 hr daily in one place, having deep conversations and building relationships with your potential clients than 10 mins in 6 places only to scratch a surface. Now, as you master 2-3 areas in becoming visible and known to your audience, then you can start scaling to more. Need ideas about where to go next? Then you can also use my Guide.
Everything we’ve talked about above falls into the marketing part of your business. All in all, whether you’re are just starting or growing and thinking to scale; you do need an overarching marketing strategy that guides you. Once you have it, from there, you can set goals and tactics to implement it. And if you do it consistently, not only you’ll have no problem finding clients regularly, but also, you’ll create a system that soon will become second nature, and it'll serve your business as you scale. The keyword here is CONSISTENCY.
After all, anyone can start and run a mile or two, but not everyone can run a marathon. If you feel you want to run it but need help to prepare, my 3-step coaching framework DREAM-PLAN-DO will help you do this. If you're curious about how I can help you and your unique situation and open-minded to a chat, book one here, and let’s talk.
Beingan entrepreneur can feel lonely sometimes, especially when you’re just startingand haven’t established the rhythms of the day and found a supportive communityto hang out with. And if you’re a passionate on-line business owner, sometimesyou may find yourself working for days on end without interacting much withothers in person. Does it ring true for you? If yes, read on because the belowfive tips will help you overcome such feelings.
Social media and networking in person allow you not onlyto find potential clients but also to create real relationships. If you takethe time to develop them, they can flourish and result in regular connectionsand friendships. And here is what you can do to grow them.
First, there are many existing communities to choosefrom: Facebook, LinkedIn, or other platforms. You can join several of them atfirst and then pick a few that fit your interests, personality, and where theatmosphere is appealing to you.
As a matter of fact, you can start here by checking out my online community of fantastic women entrepreneurs: Businesswomen with Passion 4 Life. In there, we learn together, support each other, and have fun! Click here to join, and I promise you won’t be disappointed.
Secondly, nothing replaces a live human to humanconnection. That’s why networking and meeting people in person should be partof your community-building exercise, even if you're an introvert. You can dosethe frequency of such meetups to ensure you don't get overwhelmed. All I cansay is that from my experience, in the beginning, networking was hard for me.However, after meeting some amazing women this way, I also discovered how funit could be. After all, most entrepreneurs are on the same boat: passionatehumans wanting to make the world a better place through their business.
And in case you’ve been avoiding going to networking events because you don’t know how to start a meaningful conversation (I hate small talk too!), I prepared a free resource that can help you with that: 50 Questions to Start Meaningful Conversations. So now, it’s on you to take the first step, download it here and then go out there and talk o people :0).
Once you know some fellow entrepreneurs and create asupportive community around you, then start collaborating. Do you have apodcast and would like to interview a guest? Or maybe you are a techy personbut need help with marketing? These are just a couple of a multitude of ideason how you can collaborate.
Collaboration is another way of learning from others, helping each other, and at the same time, beating loneliness while having lots of fun. Personally, I love collaboration: online and in person. For example, in the Businesswomen with Passion 4 Life Group, every other week, I interview one of the Members. During this time, they share their genius zone with the rest of the ladies. It's a win-win. The group members learn new things that help them in the businesses for free, and the interviewee gets an exposure of their business to the potential ideal client. So far this way, we’ve learned a lot about anything business (marketing, content creation, automation), high-performance habits (planning, prioritizing, routines), and health (nutrition, exercise, meditation).
I have also collaborated in my business in person. One ofthe most exciting projects I'm preparing for this year is a collaboration witha photographer. We're planning a fantastic one-day local event for women entrepreneurswhere they’ll be able to design their business success for 2021, have newbranding pictures taken, and receive many more amazing surprises. It will be abusiness workshop with a feel of a retreat. And all of this is possible becauseof collaboration 😊.
Another effective way to deal with loneliness isco-working. It's because when you get out of the house from time to time andwork amongst other human beings, you feel connected. You can have a quick convowhen you take a break, exchange some laughs, and better yet ideas aboutbusiness. Especially if your business is 100% online. Whether you just set up aworking date at a café or library with a fellow friend entrepreneur or rent aspot at a coworking space for a day, seeing other people and having a coffeechat will lighten up your day. Moreover, I bet you'll learn something new oreven come up with a breakthrough idea for your business.
I cannot stress enough how important this point is. Andeven though I’m not an expert in health and wellness, I talk from experience.When you create great habits around your health such as nutrition, regularexercise (it can be as easy as a walk outside), time to rest and relax, notonly will your body benefit but the whole you: your mind and soul as well. Thevital thing many entrepreneurs don’t realize is that you are the greatest assetin your business. And if you don’t take care of you, there will be no business.In case you’re reading this and realizing that maybe you need help in thisdepartment, I know some fantastic coaches that I will happily refer to you 😊. They are allamazing, and their support creates well-being wonders for those whom they help.
If you have a business mentor or a coach, talk to themwhenever you feel lonely. Most likely, they have been in the same situation andovercame it. I have no doubt they will give you lots of great advice. Not tomention the fact that they know you well and will be able to provide you withtips that will work specifically in your situation. It's one of the manyreasons why having a great fit with your business coach is so important. Whenyou have it, not only do they help you grow your business much faster but alsoovercome other challenges that go with entrepreneurship (such as loneliness).They are your guide allowing you to navigate the labyrinth of entrepreneurshipwith much more expertise and efficiency.
And if you haven’t found a business coach yet and are thinking of hiring one, let’s chat and see if we would be a great fit for each other. Click here to set up a free discovery call with me.
All in all, as humans, we weren't designed to live alone. We thrive amongst others, even if as introverts those “others” for us means just a handful of people. Together we can uplift each other, motivate each other, and help each other. So whenever you feel lonely, don’t hesitate to raise your hand and ask for help. I’m sure there will be many of us in your circle ready to lift you up.
Are youscared lately? I am. It's a normal reaction we as a human being have in timeslike this. We're all dealing with the crisis that the global community hasn'texperienced in a long time.
But,today I want to help you use that fear to bring light to your business ratherthan contract you into overwhelm and paralysis. There are things you can do tohelp your business thrive. I want to talk about possibilities and opportunitiesso that most of your focus and attention goes there.
It's very easy right now to get into a spiral of despair. However, those of us who stay informed but guard our minds while focusing on what we can do are those who will thrive when this crisis is over. And it will be over.
So areyou with me? Are you ready to take control over what you can and act? Great!Read on then. Because below, you'll find the things you can do now to help yourbusiness thrive.
First,as a business coach, I'm all about strategy always. It's the strategy thathelps us move our businesses towards the vision faster. Why? Because it'screative, proactive, and smart. It gives everything we do sense and direction.It prevents chaos and ensures we utilize out limited resources (ex. time andmoney) in the best possible way.
So, ifyou haven't tried using strategy to your benefit before, now it's the time.It's time to relook at your business and see if it's aligned. See how you canredirect and reallocate its resources to respond to the current situation andkeep helping your clients. Maybe it's time to shift or tighten your positioningmessage or get clearer on who your ideal client is, or just tweak youroffering.
Being strategic is fun. It taps into your creativity and analytical skills. But if this sounds too complicated or you're not sure how and where to start, then schedule a free strategy session with me, and I'll help you out. Click here to book it.
Second,if there was ever a perfect time to build and strengthen relationships withyour existing clients, it is now. Reach out to them. See how they are doing.Schedule a virtual chat with them. They are at home and available to talk morethan ever.
Do thatto encourage your clients, but also to see how you can help them. If you focuson being of help, on being the solution to the new problems, then you'llposition your business ahead of those who're doing nothing paralyzed by fear orjust trying to wait this situation out.
You'llalso shift your mindset from that of fear and helplessness to being helpful andfocusing on others. It will propel you to action and have a hugely positiveinfluence on your morale. I challenge you to try it :).
Third, I'm a huge fan of simplicity. In fact, it's one of my core values. Simplicity gives us focus and keeps the overwhelm at bay. For this reason, look at your offerings, processes, and systems and see how can you make them simpler. It's springtime anyway, so it's high time to prune your business garden a little. Focusing only on the essential core things in your business, along with talking to your clients, will help you with extreme focus. It can also bring you new creative ideas you wouldn't have thought of otherwise.
Lastbut not least, when your creative juices start flowing again, channel themfully into helping your clients. Think of how you can add value to them, be thesolution, the light in their tunnel. It doesn't have to mean giving yourbusiness out for free. The only way you can be of help is when your business isviable.
It'simportant to realize that there are many other ways you can add value to yourclients. Outside of pivoting and focusing your offering this way, maybe you canuse your support network to help them. Connecting people with others whom theyneed is adding value. Sharing information, providing moral support or even somelaughs is adding value. Investing in your growth, personal development thatyour clients will benefit from is adding value as well. With this in mind, I'msure you can come up with at least five more ideas on how you can add value toyour clients right now.
To conclude, I want to inspire you to action.
You don't need to slow down. You can redirect your attention, get more clarity, and through it - extreme focus. Then again, if you feel like you can't do it alone and feel overwhelmed, then don't hesitate to reach out. I offer free strategy sessions to anyone to help you organize it all in your mind and decide on the next steps. Take me up on the offer, and you won't be disappointed. I'm all about adding value, always. All you need to do is schedule one by clicking here
To launch your business as an entrepreneur, you require all sorts of skills such as drive, determination, grit, creativity, to name a few. Then as your business slowly expands and moves from a hobby to a real deal, a time comes when learning how to become a great leader is a must. And you'll benefit a lot if you started this learning before you even begin hiring any help. To become the CEO of your business, you’ll need to quire many skills over time. Here are the first five that a must-have on this journey.
Many people in conversations withothers listen to respond. It means that they’re not committed to understandingthe other person because while the person is talking, half the time, they’realready planning on what to say next. Great leaders, on the other hand, listento understand. They don’t interrupt and listen attentively to the other personbefore formulating any response. They also spend most of their talking inasking great and insightful questions.
As the CEO, this skill will notonly allow you to understand your clients and what their needs are better butalso draw the best out of your collaborators, partners, and employees once youhave them.
Once you learn how to listen tounderstand, developing excellent communication skills can be your next step.
First, in today’s digitalmarketing age, you are the face of your business, brand creator and brandyourself. The content you put out on social media, newsletters, speakingengagement needs to deliver high value to your audience and match the qualityof your brand. Even if you outsource some of this work, you’ll still need to doat least essential parts yourself and also be able to assess the quality of thework social media managers deliver.
Secondly, communication is not allabout marketing. It's also a crucial part of your day to day interactions andbuilding of relationships: with clients, collaborators, contractors, and oneday with your employees. Remember, you are the face of your business, a brand,and all the pieces of that brand need to work well together. Your communicationskills connect these pieces like glue.
In one of my favorite self-improvement books of all time, The 7 Habits of Highly Effective People, Stephen Covey described this skill brilliantly: “Begin with the end in mind.”
Having a Vision for your dreamlifestyle and your business will allow you to align your goals with it. Justimagine not knowing how your dream life should look like. It’s pretty tough toachieve something when you don’t know what it is. Moreover, once you've definedyour vision and you’re deeply passionate about it, then you can rally othersaround it. These people can help develop strategies and tactics on how toachieve it if you let them and listen.
All CEO’s know that their most valuable and scarce resource is time. The old adage “time is money” has a profound meaning.
When you spend time on ineffective activities that don’t bring value to your business, it’s not only the time you waste you're wasting in those moments. More importantly, when you spend time mindlessly scrolling pages and pages of social media posts or vegging on the couch in front of the TV, you’re losing the opportunity of utilizing this time to grow your business. The lost opportunity cost can be huge. So, when you combine this with the nominal value of the lost time, I can tell you now you can't afford it.
When you truly understand thisparadigm, delegation skills, i.e., the ability to relinquish control overnon-critical tasks, come almost naturally :).
Time is really the only capital that any human being has, and the only thing he can’t afford to lose.
Thomas A. Edison
Before we move to the last skill, in case you think you don’t have time because you've maxed it out with everything you’re doing, I want to challenge you. I bet that if you download this guide and do the quiz in it, you’ll be able to create at least 10 hrs in your week in less than 10 mins 😊. Challenge accepted? – download it here.
Understanding the business financials is a must for all successful CEOs. Great leaders know how to read numbers and grow to love them over time 😊. Now, don't worry. It’s not about you becoming a CPA and doing complex tax calculations. You can and probably should outsource those functions.
However, being financially literate will allow you to make much better decisions for your business as it grows. You can start with understanding your expenses, income, and cashflow, learning how to project your revenue, and how to price your offerings so the business is profitable. There are many other skills that great leaders develop over their careers.
Self-development is a journey, not a one-and-done deal. As your business grows and you grow with it, the skills you’ll need to acquire will be different. But the most important things are to start, progress step by step, and never stop. And if you need help developing any of these skills, one of the most effective and fastest ways to do it is to work a business coach. Why is it? What does it entail? If you're a bit like me and are curious to know, I’ll be happy to chat with you on this. So, are you’re open-minded to connecting for a free virtual coffee chat 😊? The first step is to schedule one right now, by clicking here.
With the Covid-19 pandemic outbreak around the world and alot of nations doing their part to stop the spread, one thought kept coming tomy mind. No, it wasn’t fear (although I’m scared), nor the angst (althoughthere’re moments I’m anxious). It's been HOPE.
All the stories I’ve heard about hope helping people survivethrough the nightmares of World War II came back to me. I’m Polish, so I’veheard many of them. Not just from my beloved grandfather, who fought in the warbut also at school, through movies or Sunday dinner conversations. WWII was an extreme event in our history, andyet it ended. The affected nations moved on to build prosperity that most of uscan be grateful for today.
That’s how I know this outbreak will end very soon. Why?Because we’re peaceful, because as humans we’re coming together, and becausewe’re doing the right thing.
As a result of these thoughts came my inspiration to crackthe HOPE code and write the blog. What is hope? Why is it so important for allbut especially entrepreneurs? Read on and find out :).
In simple words, hope allows us to see the possibility of a better future, and with that brings optimism that it will happen. But it’s not just that. Hope also gives us the desire to pursue that future, take steps towards achieving it. A pioneering psychologist who studied hope at the University of Kansas, Charles R. Snyder, Ph.D., developed a model of hope with 3 components: goals, agency (belief in our ability to shape our lives and motivation to do it), and pathways (plans to achieve our goals).
This model of hope applies to anything we do in life:wanting to lose weight, adopt a child, or grow our business. I've broken itdown from the entrepreneurs’ point of view with a few quotes 😊.
I’m sure, at the beginning of this year, you’ve created andwritten down goals for your business. Ifthose goals are aligned with the vision you have for yourself, they reflectyour hopes. In other words, they reflect a better future you want for yourselfand your family. Because your business is part of that future.
In the event, you haven’t set any business goals, or youdidn’t think about aligning them with your vision, take the time you have anddo it now. Your Vision is your Northstar. Let is guide every aspect of yourlife.
Hence, my free 4-video Clarity & Focus training can walk you step by step of how to do it for your business. You can click here and download it now.
There are always positives in any negative that happens tous. And one of the positives nowadays is that we do have more time. Our livesslowed down then we should make the best out of it.
The second component of hope is the agency: the drive andmotivation to achieve the goals despite hurdles life throws on our way. It’salso the belief that we shape our future.
I think most entrepreneurs have such drive because it comesfrom our passion. Entrepreneurs create businesses out of nothing. Therefore,without the belief that the best is yet to come, without the motivation to keepgoing when the results are far from sight, none of us would build any businessever.
Moreover, this drive and passion allow entrepreneurs to beflexible and innovative when the environment changes. The vision and long-termgoals might not change, but the way we achieve them has to as the circumstancesaround throw the curveballs at your plans.
Lastly, pathways. It’s hard to achieve a goal without a planshowing our brain how to get there. It’s like trying to open a 3-digitcombination lock without the code. There are over 18,000 combinationpossibilities – so good luck, right 😊? Instead, when you havethe code (a plan), it takes you so much faster to get where you want to be.
And going back to the point above, flexibility and abilityto adapt to a changing environment are crucial in planning. At present, you cansee that skill being used by entrepreneurs all around the world as thein-person events are canceled, and physical locations closed. Those who haven’tbeen online are moving to that medium now. They're changing their plans,embracing their unknown. Such resilience and quick action to adapt to change isvital nowadays in building and growing a successful business.
Before we part, I wanted to help you get more hope if you’re struggling right now. Intending to help female entrepreneurs adapt to the new reality and move online as much as possible, I created a FREE online 5-session training challenge on How to Find More Clients Online. I'll be running it starting Sunday, March 29th, and all ladies are welcome 😊.
Kick-Off - Sunday, March 29, 7:30 pm EST - Launch of the Challenge with the first key lesson and homework
DAY 1 - Monday, March 30, 7:30 pm EST - DREAM - We'll be dreaming up your ideal client and you'll find out why it's so critical to know who that is.
DAY 2 - Tuesday, March 31, 7:30 pm EST - PLAN - This day is all about online marketing
DAY 3 - Wednesday, April 1, 7:30 pm EST - PLAN - Even though it's April Fool's Day - knowing how to sell in a way that feels natural to you is no joke ;)
DAY 4 - Thursday, April 2, 7:30 pm EST - DO - By the end of this session, you'll be ready to go an apply what you've learned to find more clients online and get results!
If you register now, then you’ll get a bonus guide with 10 Instagram Hacks You Must Know About.
REGISTER HERE & BOOK YOUR SPOT NOW
I’m super excited about it! I HOPE and know that it will help you grow your business even in such difficult times 😊. Embrace the unknown and join us!
This week it’s going to be week 7 of social distancing and staying at home for me. I’m guessing you’re more or less similar in this respect. With the new reality, over the past few weeks, we all had to adapt or create an entirely new way of working to stay productive, educating our kids, and living overall.
Have you noticed that maybe after the initial shock that certain things are becoming more of a routine now? That they're not as stressful or inconvenient anymore? All it means is that you're adapting and creating habits that serve you.
Hopefully, soon the governments will be slowly easing on the social distancing rules, and a new reality will start shaping. It will be different than pre-COVID and different from now. It will require us again to adjust, switch, and adapt to it.
And no matter how the new situation will look like, I know I’ll be able to tweak my habits to remain focused and keep getting results. So here we go.
What I mean by that is knowing when is work and focus time for you, school and homework time for kids, and when it's family time and leisure time. Whether you create a schedule that's posted on a fridge or have a mutual understanding of the boundaries, the format doesn't matter. What matters is that most days, everyone does their best to follow it. And as difficult as it might be in the beginning, I promise you that within a few days you’ll all feel calmer, less stressed, and be more productive.
When the schedule calls for business or school time, ensure to eliminate all distractions. Turn off the TV, close all unnecessary windows in your browser, hide the phone in a drawer in the room furthest away from your area of work. This way, you might actually finish your tasks earlier 😊.
Scrolling thru Facebook or Instagram just to catch up on feeds (not for business reasons) can be a quiet time stealer and productivity killer. I know because I used to fall into that trap too. You try to look for a piece of info that you need, and from one link you click on to the next and next only to realize that 30 mins or more have come and gone from your life.
The best way to deal with it? Have designated times for social media scrolling or TV watching. Maybe it’s 30-45 mins after dinner or at the end of your workday? Avoid times in bed before falling asleep. But other than that, you pick and keep it to the minimum.
In other words, be proactive. You’ll do that when you define your priorities for the day ahead of time and review the day before. This way, when it’s work time, and you know exactly how you’ll invest the time you have, you’ll 10x your results! I have been pre-planning my days for quite some time and the improvements I've seen year over the year on how much I can accomplish in the limited time I have each day keep astounding me.
Our brain has difficulty focusing for more than 90 – 120 mins at a time without losing on its productivity. Therefore, sitting at your computer for 3-4 hours at a time without breaks is not going to give you better results. Schedule 90 mins chunks of focus time throughout the day (even if it's only one or 2), and you’ll accomplish more in a day than some people do in a week.
Your effectiveness and high productivity are highly dependent on the energy you have each day. Therefore, taking breaks in between tasks, eating healthy, and getting enough sleep (we’ll talk movement below) are not luxuries you cannot afford but necessities you must do to achieve a long term success.
With that, I have a quick exercise for you. Assess what do you do now each day that helps you restore your energy? And what did you do that doesn’t? Once you know, commit to doing more of the former and less of the latter 😊.
I know I sound like a broken record, and everyone is saying that. It's because fresh air and movement are critical to our mental and physical health. Without that, you can't achieve balance and be highly productive in every aspect of your life.
One thing I’m going to say is that your movement doesn’t have to be a crazy work out in the gym three times a week. As amazing as they are, I’m not a huge fan of gyms. I like to be active with my family or do things at home. Hiking, bike riding, even walk in the neighborhood, 20-mins of stretching/ yoga, or even 1 min of jumping jacks - these are all movement activities that help. And routines don’t mean locking yourself in a schedule that doesn’t serve you. They mean creating an overall structure that works for you and is flexible inside to adapt as needed.
Switching from business time to homeschooling or family time might not be easy right now. Trust me, I know that all this can blend in one big time blob. But that's why now more than ever you should learn to focus and give your undivided attention tot he task at hand. Why? Because only when you're truly in the moment, you can fully benefit from it. And you can do that if you implement short breaks, short meditations, getting outside for fresh air in between the daily activities. Pick the ones that work for you, use them for a few days, and see what a big difference this will make in your life.
Yes, now it’s all remote but such a saver for sanity! We still got quite creative: zoom parties, facetime coffee chats, Goggle meet dinners, or What’sApp calls. There are many ways to stay connected to those you love and cherish. And hey, when the situation changes, you’ll be able to hug them for real. What’s important is the time you spend with each other, the connections you build, and the fuel for heart and soul you get when doing that.
Knowing how you function, when your energy is at the peak, and when it isn’t can help you schedule your activities accordingly and maximize your productivity. Do the most challenging work when you’re at your peak as more energy is required then. This way, you’ll increase your results exponentially. Non-critical but necessary work can wait for times when you're not at the top of your game.
Whatever you do now in your life and business will determine your results in the future. And for your actions to have the maximum positive effect they need to follow this route starting from the bottom:
Such alignment is what my Dream-Plan-Do coaching model is all about. I work with you to create a step by step plan for aligning everything in your business. Only this way, you'll be able to achieve your dream results the fastest possible. If you’re curious now how working with me looks like, then read more here first, and let’s talk after 😊.
We're in times where every business should not only have a mere presence online and but also fully benefit from this world to build brand recognition, marketing, and sales. And if it wasn't that apparent pre-COVID-19, it has become a necessity now.
Even when the governments will ease the restrictions, the new reality is going to be different. And the savvy business owners will pivot in the direction of where the new normal is going.
Therefore, whether you're just starting your business and know the online world is the place to be or expanding your presence online, avoiding these 5 common mistakes will save you money, time, and sanity.
The key to achieving maximum visibility in your business is to be present where your ideal clients are hanging out. If your audience is mostly on LinkedIn, and you put all your marketing efforts into Facebook, you won't get much success even with the best campaign ever.
Find out what platforms your ideal clients go to, especially for information on issues that your offer solves, and be present there. That's how they will notice you and get to like you.
Additionally, with consistency and positioning yourself as an expert that's able to help them and you'll start gaining their trust.
If you want to learn more about this topic, including online marketing and sales, then download my free-mini course How to Find More Clients Online here.
Trying to be present on all the social media platforms there are, especially when you're new to the online world can be overwhelming. Every platform is different, so trying to learn their intricacies all at once can affect your consistency. And consistency is KEY in building an audience with whom you can create real relationships.
Moreover, spreading your focus and energy in too many areas, in the beginning, will most likely lower the quality of the content you put out on these platforms.
Lastly, once you have an audience, you need to nurture them by staying active, replying to their comments, showing that you care. If you don't have proper time and/ or other resources to help you with that, your brand image will suffer.
Build the audience there, nurture them, and stay consistent. Once you've mastered them, then move on to the next one.
To attract your ideal client to your website and sign up for your newsletter, follow you on social media or buy from your landing page, you need to write content (a.k.a. copy) that speaks to them (a.k.a. converts). The two most common mistakes entrepreneurs make when creating content are:
a) writing in their own expert language;
b) tooting horns about their offering without really showing how it can benefit the ideal clients.
When we're passionate and knowledgeable about a topic, we tend to think everyone has the same level of expertise in it. Let me tell you that it's not true. What seems obvious to you isn't so evident to others.
So, try to go back in time to when you were a newbie to your industry. What did you think about similar offerings? How did you describe the concepts you want to share with your audience?
Additionally, talk to your ideal client and listen to what they say. Tune in to their language. How they are describing their issues? What do they want the solution to bring them? Because all they want to understand about your offer is what's in it for them. How can you help them solve their issue or reach their goal?
Once you know that, convey it in your content. This way, it will be valuable for your potential client and will attract them to buy from you.
The purpose of your presence on online platforms is to build an audience filled with your ideal potential client, who one day will be ready to buy your offerings. Therefore, attracting a qualified audience to your platforms is vital. It's not about having 10K likes and follows from random people that will never buy from you. Because then you're just busy without really doing anything to grow your business.
It's better to have 1K people following you that are your Ideal Clients than 10K who are not. The 1K people will be the ones who will sign up for your newsletter, read it, be grateful for the value you offer, and ultimately buy from you.
Sales Funnels, i.e., a series of landing pages and emails that take your ideal client on a purchasing journey, are popular because they work if done right. They automate some of your selling activities. There are many ways you can utilize them in your business.
The most important thing that many entrepreneurs overlook at first is that creating a funnel with an excellent copy on the landing pages and in emails is only one side of the coin. Only this side won't bring you email opt-ins, consult calls or sales.
The second side of the coin is equally essential and also requires a budget (sometimes even more significant than the first one). And that is promotion and advertising. You can have the best funnel in the world, but if no one knows it exists, you won't get any results.
A robust marketing plan will help you detrmine the right amount for the budget and support the whole project.
In most cases, it's the lack of an overarching STRATEGY for the business. As you can imagine from the mistakes above, the consequences of that can be dire and painful. The crazy amounts of time spent creating posts that bring no or minimal results. The money spent on funnels that don't generate any sales. The stress, the overwhelm, and lost opportunities for spending all that time and money on activities that would actually grow the business.
That's why the main piece of advice I have for you is to start by creating an online presence strategy. It will allow you to consider all the aspects I have mentioned here and in my free mini-course How to Find More Clients Online.
Once you such a strategy, the rest will be much easier, less painful, and produce faster results. And if you don't know how to go about creating it, then let's connect for a free strategy session. During our chat, help you get started and point you in the right direction. Click here to book one.
