When you search the internet to ask a simple question on “how to find a niche in your business?”, there are articles on articles you can read and scroll through, and a lot of them even contradict each other. Some experts tell you: you must have a niche to be successful, the others say no, you don’t as there are alternatives. So who to listen, what to do?
First, just imagine trying to sell apples to someone who really wants oranges. It would be hard, right?
That’s why you need to have clarity on who are your clients.
Without it, no matter what marketing efforts you put out there into the world, if you’re confused, your audience will be confused too. In other words, if your potential clients cannot find you, how can they ever know you, like you and trust you, not to mention buy from you.
Additionally, I want to share with you a few other benefits to knowing and understanding exactly who you’re helping.
1. It will be easier to stand out from the crowd and be unique and innovative.
I get it, we are all unique, and when your business is aligned with your passions, you’ll stand out. However, you can amplify this, be more creative and innovative in it when you understand not only demographics but specific pain-points of your potential clients.
When you can tune in to your audience, listen and talk to them, these conversations will provide you with many inspirations and new ideas. You’ll use these ideas on how to improve your offering and/ or create something new. This, then combined with your passions and uniqueness, will give you a massive advantage over your competition.
2. Your content and marketing messaging will be more effective.
Being on point with your marketing messaging is key to attracting the right audience and converting them to your current or future clients. You can achieve it when understanding who your clients are, what are they thinking, feeling, and what are they looking for. If you cater to the entire world, of course, it’s hard to do that
3. You’ll become an expert and have the ability to charge more.
This point is not about you telling everyone you’re an expert. It’s about your audience learning about who you are and what you stand for on their own terms, and then believing deep down that indeed you are the expert. And the only way they will get there is if they feel you understand them and can help them with their problems. How else can you do that other than really getting to know them?
So given all these points, you’ll probably want to know now how you actually determine who your clients are.
How do I define my niche?
There are a few ways to get there, and some are not mutually excluding but more of a process. It depends on you, where you are in your business, what offering you have, and even how you deliver it.
Because I don’t want this blog post to turn into a too long of a story, I’ll pick one way for those who maybe are just starting, haven’t figured it out anything yet, and are totally confused not knowing where to turn.
Here are a few first steps you can take and questions you can ask yourself.
- What is your story? Why have you started your business?
- After really digging deep – what is it that you love doing? What are the things that make you feel growing, expanded as opposed to the ones that contract you?
- Out of the list from point 2., what are the things you are fantastic at?
- What problems are you solving? Have you solved them before for yourself or someone close? If you are not sure, move to point 5 and first start with this question.
- Based on your answers 1-3, and potentially market research, decide on your offering. Don’t think you need to set it in stone. No, just jot down some ideas, and you’ll refine everything as you go through step 5.
Now hit the pavement and start talking to people about your ideas. Who is responding to it? Are they excited about the solution you have for their problems? Is yes, would they pay for it? This step is nothing more than some market research and will help you determine not only if your offering is viable but also who would be your potential ideal client.
To sum up, knowing and understanding your potential clients is key to finding and attracting them. And that’s what I call knowing your niche. Such knowledge can bring you a few other benefits listed above. There is more than one way to ‘define your niche.’ You can use the one I described above, find some others through all-knowing, wise Google or just hop on a brainstorming session with me. If you go for the session, I’ll help you do that free of charge 😊. All you need to do is click here and schedule it.