Running a business is one of the most challenging things you’ll ever do in your life. It continually pushes you to be creative, reinvent parts of what you do, which often creates an emotional roller coaster. And yet, on the flip side, not many things in life are as rewarding as seeing your dreams, ideas, and creations come to life to help others.
The point I’m making here is that all entrepreneurs go through similar struggles at each stage of their business growth. Whether you’re just starting or running a 6 or 7 figure business, you still have your issues and worries.
That’s why, for the next three weeks, I’ll be running a series of blogs, Entrepreneurial Rollers Coaster, describing entrepreneurs’ most commons struggles with tips on how to deal with them.
In the first part of this series, let’s talk about the lifeline of any business – clients.
Finding clients is a struggle that all starting businesses need to overcome to grow and mature. There are thee main reasons why you might be struggling more than others in this area right now.
1. Not Knowing Who Your Ideal Client Is
Not knowing your niche is a common challenge for entrepreneurs in their very early stages of operation. Quickly though, you come to realize that when you try to market your products and services to everyone, you’ll reach no one as a result. It’s because no one will feel like you’re talking specifically to them like you understand them and their needs. Just imagine, if someone tried to sell you strawberries when you really wanted a melon, would you buy them?
That’s why knowing who your ideal client is, allows you to get to know them well, put the right solutions your business provides in front of them, and ultimately help them and make sales in the end.
So if finding your niche is your current struggle, read more on how to do it in by clicking here.
2. Not Talking to Enough People
“Your ability to communicate is an important tool in the pursuit of your goals, whether it is with your family, your co-workers, or your clients and customers.”
Once you know who you can help, next you need to get out there and talk to as many people as possible. Not talking to enough people is the other struggle that prevents entrepreneurs from finding clients.
You can do it in person in your local area, on-line or both, the more, the better.
Firstly, it will allow you to understand your ideal client: know their dreams, challenges, and how they talk about them. Secondly, you’ll now be able to refine your messaging and develop a sales technique that works for you, is natural, and not ‘salesy.’ Speaking your clients’ language is what makes them feel understood and attracted to you. Thirdly, all these conversations will validate if what you offer is a solution to their problems. And as a result, you will get your first clients and ideas on how to refine your offer.
In case striking a conversation with a stranger feels scary and intimidating to you right now, I prepared a guide with 50 Questions to Start Meaningful Conversations. It’s completely free and will get you going 😊. Don’t wait then and download it here.
3. Not Being Visible
The great thing about knowing who’s your ideal client is that you can also quickly determine where to find them. Just ask yourself: which social media do they use, in what other places in person and online can I find them? The point is, wherever they spend the most time, that’s where you need to hang out and be visible.
There are many ways and places where you and your business can gain visibility. I have come up with many of them and will gladly share it here 49+ Ideas on How to Increase Your Business Visibility.
Before you download, though, I’d like to make one disclaimer here 😉. If you’re starting, stretching yourself to thin by trying to be everywhere will quickly overwhelm you. Moreover, it’ll prevent you from cutting through all the other people in that space and making your business known because of the limited time you’ll have to spare for that space. It’s better to spend 1 hr daily in one place, having deep conversations and building relationships with your potential clients than 10 mins in 6 places only to scratch a surface. Now, as you master 2-3 areas in becoming visible and known to your audience, then you can start scaling to more. Need ideas about where to go next? Then you can also use my Guide.
Before We Finish
Everything we’ve talked about above falls into the marketing part of your business. All in all, whether you’re are just starting or growing and thinking to scale; you do need an overarching marketing strategy that guides you. Once you have it, from there, you can set goals and tactics to implement it. And if you do it consistently, not only you’ll have no problem finding clients regularly, but also, you’ll create a system that soon will become second nature, and it’ll serve your business as you scale. The keyword here is CONSISTENCY.
After all, anyone can start and run a mile or two, but not everyone can run a marathon. If you feel you want to run it but need help to prepare, my 3-step coaching framework DREAM-PLAN-DO will help you do this. If you’re curious about how I can help you and your unique situation and open-minded to a chat, book one here, and let’s talk.
Another GREAT article Maggie! Thank you.
Thank you for taking the time to read it Jennifer, I really appreciate it!