There are manydefinitions of marketing, but if you strip them down to the essential, it’squite simple. Marketing is making your business visible and known to yourpotential clients as well as attracting them to buy your products and services.As you can see, two keywords stand out in this definition: visibility andattraction. In other words, they are the substance of what marketing is andaccomplishes.

And since marketing is one of the three most significant challenges of every entrepreneur (right after financing and before time management), I wanted to help you to increase your results in this area.

The below 5 Steps will help you with ideas and on How to Be More Visible and Attractive to Your Ideal Client.

1. Talk about topics that interest them

In any copy youput out there to the world to promote your business: a blog, podcast, livevideo, e-mail, or an ad, ensure you always talk about pain points that yourideal client is feeling and that you can solve. There is so much content outthere on the internet, that if you don't hit the topic out of the park, it willget lost in the world wide web unnoticed.

For this reason,you need to know your ideal clients well. Who are they, what’s ailing them, andhow your business can help them?

Now, if you do know them but still struggling to find inspiration for your content, then go out there and talk to people. Be genuinely interested in their challenges, ask deep questions, and listen to their answers. When you have meaningful conversations. After that, outline your reflections and observations, and you’ll never run out of topics for your content. Still wondering how to do it? Click here to connect, and I'll walk you through a simple formula.

2. Provide high-quality content

Once you knowwhat topics to cover, you’re ready to create. Doing research on any given topicand then outlining your ideas and sharing your stories will help you create apiece that’s unique to you. As an expert in your field, you want to show yourauthentic thought leadership.

Additionally,when you’re creating the content, do it with the mindset of abundance andwillingness to help your audience. Don’t be bogged down by limiting thoughts ofgiving away too much. There is no way for you to give out too much in one blog,email, or video.

When your potential clients see the value and fall in love with what you create, they will come to your door knocking willing to pay a high price for what you offer them. Why? Because by then, they’re convinced that you can help them and decided to buy from you.

3. Have a purpose for each piece of copy

First, you needto know why you’re talking about the subject you have chosen.

Then it would bebest if you decided on its core purpose. Do you want to gain new subscribers toyour mailing list? Or maybe increase sales? Or gain customer feedback on thenew service you just launched?

Lastly, includea call to action that aligns with the purpose. I know you’ve heard that manytimes, and for a good reason. But without a call to action, your piece ofcontent will not be a marketing copy but an article or e-mail to a friend.

Imagine baking a cake and forgetting to add one of the key ingredients. Yes, maybe something will come out of it, but it won’t be so deliciously attractive anymore.

Be present where your ideal clients are

This point iskey. Because it’s easy to get distracted by trends and shiny object syndrome asfar as social media is concerned. The point is, it's not about you being everywhereand spread thin but you being present at key places where your clients hangout.

And if you'rejust starting, it’s better to pick a couple of platforms and become pro therebefore expanding to others.

Because there are so many of them out there, I want to help you with ideas on how to increase your visibility and where you can start or expand. That's why I have prepared a Guide with 49+ Ways You Can Increase Your Business Visibility. It’s a great tool where I did the brainstorming on where to be for you. All you need to do is download it by clicking here, and then pick a couple of ways and do them 😊.

5. Show up consistently

Last but not least, let's talk about consistency because I can't stress it enough. You can be visible in many places and create lots of valuable content, but if you're not there for your audience consistently, they will get confused. And even irritated. Why?

Let me explainwith your internet service example. You‘re probably investing your money in ahigh-quality internet so you can reliably use it to run your business. Imaginenow that it becomes spotty and inconsistent. One day you get the fantasticquality and speed, and your FB LIVE is like no other, only to struggle with itsquality the next day and not have it at all on the following day.

Without consistency, you’ll look unreliable to your audience. If you’re unreliable, then they won't trust you. And if they can’t trust you, they won't buy from you. Just like you wouldn’t spend your hard-earned money with a business you’re not sure about. So be a professional and show up 😊. Even if in the beginning, your audience consists of 4 people, 2 of whom are your family.

Final thoughts

In closing, the fact is that making sure that your services or products are visible and attractive to your audience is a long process and requires hard work and dedication. It also involves the mindset of being of service, abundance, and grit. It requires strategy and consistency. Strategy in picking where you’re going to be visible (my Guide will help with that here), what content you’re going to put out there, and consistency that will bind it all.

Just like the most successful entrepreneurs don't give up, you shouldn’t either. Because really if the first few attempts don't work, so what? Think of them as these many steps that brought you closer to turning your ideal clients into raving fans.