Networking is a powerful tool for any service-based business, helping you build genuine connections that can become future clients or partners. Yet, networking isn’t one-size-fits-all. So understanding the types of networking and how to make the most of each can help you grow your business in a reliable, relationship-focused way.

In this blog, we’ll explore three types of networking and five essential tips to help you network effectively.

Three Types of Networking to Consider

1. Structured Networking Groups
   Structured networking groups (both online and in-person) are often membership-based and require a fee. These groups focus heavily on business referrals and typically have set rules and routines.
   The structured approach, along with the emphasis on referrals, can lead to quicker results, as they’re designed to foster business-first connections. Examples include organizations like BNI (Business Networking International) and local Chambers of Commerce.
   For service-based businesses, structured groups offer an efficient way to access potential clients and partners actively looking to make business connections.
   
2. Less Structured Networking Groups
   Less structured networking groups place a stronger emphasis on building social connections first, where personal relationships are often prioritized before business referrals.
   They can be highly effective for those who prefer a softer approach to networking, though results may take longer to materialize, particularly for introverts. In these groups, it’s more about nurturing relationships than seeking immediate business returns, so patience and persistence are key.
   
3. Ad-Hoc Networking Events
   Ad-hoc networking events are one-time gatherings hosted by companies, organizations, or institutions. These events provide a valuable opportunity to meet new people quickly, whether through industry seminars, community meetups, or networking mixers. However, because they’re not regular, it’s crucial to have a follow-up strategy in place to maintain the connections you make.
   Ad-hoc events are especially beneficial for diversifying your network, as they often attract a wide variety of professionals.

Tips for Networking Effectively as a Service-Based Businesses Owner

To turn networking into a reliable source of clients, follow these essential tips:

1. Give Before You Expect to Get
   Networking isn’t only about receiving referrals; it’s about giving value.
   And if you’re just starting and lack an extensive network, you can find creative ways to contribute. Consider volunteering to help organize events, offering your expertise to others, supporting your fellow group members online, or even purchasing their products and services when relevant.
   This approach builds goodwill and fosters a reputation of generosity and support, setting the foundation for future business opportunities.
   
2. Pick Groups Strategically
   When selecting networking groups, look for ones that balance established and new entrepreneurs, as well as those that include both business-to-business (B2B) and business-to-consumer (B2C) opportunities. The best groups have a diverse mix of professionals, allowing you to build connections with a variety of potential clients, partners, and mentors. Being strategic about group selection ensures you’re networking with people who align with your business goals.
   
3. Get Your Mindset Right
   Approach networking with a commitment to consistency. If being part of a structured networking group could potentially add $50,000 to $200,000 in revenue per year, would you be willing to adhere to the rules, show up regularly, and be accountable? This mindset helps you approach networking with the commitment it requires to deliver real results, making it a sustainable part of your business growth.
   
4. Be Patient, Give It Time
   Networking is a skill that improves with practice, and building meaningful connections takes time. Don’t approach it expecting instant results. Real trust and genuine relationships develop over multiple meetings, not a single 30-minute introduction. Approach networking as an ongoing process where each interaction builds toward long-term trust and familiarity.
   
5. Focus on Building Genuine Connections
   Instead of treating each new contact as a potential transaction, build authentic connections.
   Ask thoughtful questions, listen actively, and show genuine interest in others’ goals and challenges. By emphasizing relationship-building over sales, you’re more likely to develop connections that lead to lasting business partnerships and client relationships.

Closing Thoughts

Networking is just one component of a solid marketing strategy that can help you scale your business effectively. If you're seeking a reliable, resilient growth system not dependent on any single marketing approach, my T.O.P. CEO Continuous Success Recipe provides a strategy and system to develop a well-rounded growth plan. If you’re ready to create a customized, multi-channel strategy to support your business growth, let’s talk!

Book a call with me here to explore how we can craft a comprehensive success recipe for your business.