With nearly 77% of all business conducted online, per Schooley Mitchell, it’s all too easy for your business’s digital presence to get drowned out. This is where content comes in.

Although the saying “content is king” is nothing new, it still remains one of the most effective ways to stand out. This helps you to keep up and even surpass your competitors while also attracting more clients, according to a report in the business publication Entrepreneur.

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That said, with today’s online users becoming more media savvy, generic content is not enough. If anything, just pumping out content for the sake of it can do more harm than good, as it waters down your own branding. So, if you find that your content efforts aren’t yielding the results you want, here are three potential reasons that you may be guilty of committing and the easy fixes for each.

You aren’t leveraging SEO strategies

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Every day, millions of new content goes live, each vying for online consumers’ fickle attention. So, how do you make yours reach the audience you want? Through search engine optimization (SEO). Among the best ways to leverage this is via link building for digital marketing, which will boost your search rankings and online presence depending on which sites link to your content. With this strategy, you’re able to establish quality links from other sites that lead back to your own. This will also see’you working with trustworthy and relevant webmasters and partner publishers, so your content will be positioned in a more positive light that can benefit your brand reach and reputation.

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Without integrating SEO strategies into your content plan, you may even find that your work is wasted since they’re unlikely to gain any meaningful traction, even if they’re extremely well-crafted and planned out, especially for smaller sites with minimal authority.

You haven’t optimized social media marketing

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Without a doubt, social media platforms are among the most utilized online channels today. As such, if you aren’t using social media for content marketing, you’re missing out on the huge population of consumers who spend hours on these sites. To date, software company Sprout Social notes that up to 68% of consumers use social media as their primary means of keeping updated with products, brands, and services.

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With this in mind, you can use your own social media accounts to bring more attention to your website content. For instance, popular publications like The Cut post relevant snippets on platforms like Instagram before leaving links to their actual content. Additionally, social media marketing allows you to make use of unique content formats that are easier to produce on these platforms, like reels or short videos. With these, you can tap an even wider audience you may otherwise find hard to reach with just your usual content style.

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You’ve overlooked your client engagement

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Lastly, your content will not offer long-term benefits if it doesn’t allow you to connect with your clients. As mentioned in our previous post about how to never run out of content ideas, creating content that keeps your clients in mind ensures that what you produce is more likely to inspire brand recognition, appreciation, and trust.

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To do this with your content, create it in such a way that you’re encouraging your audiences to reach out and contribute to the conversation you’ve started. For example, this can come in the form of asking them to leave comments that respond to the subject of your content. By doing so, you’re fostering a relationship with your consumers, so they become a part of your community. This content approach is similar to that of popular lifestyle brands like Blogilates and Rhode. Over time, this helps build a more solid audience for your content that can easily translate to more traffic, shares, and even revenue.

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Article contributed by Ressie James

Exclusively for stairwaytoleadership.com

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