Sharing one’s own story might feel natural for extroverted entrepreneurs, but it’s not that easy for introverts. And yet your story and your voice with it are the most powerful marketing tools in your business. Wasn’t part of your story what motivated you to start your business in the first place? Why not use it…
When you hear the word “branding” – what do you think about? Coca-Cola, Nike, Apple, Starbucks, or Dove? So, huge corporations whose names represent the entire product or services lines or even whose individual products represent a band on their own (ex. Dove – Unilever). Those brands have a life of their own. Hardly anyone…
