My name is Maggie Perotin. I am a mom in a blended family with 4 kids. I love spending time with my family, in nature, traveling, reading (I’m a self-development geek :)), good food, and dancing.

As a business and leadership coach, I help service-based service-based business owners start, grow, and scale their businesses without overwhelm.

Through my DREAM-PLAN-DO coaching model, I help my clients align their mindset, business strategy, and high-performance habits to transform their businesses from unreliable source of income to client-attracting gems. All this, in a simple and easy-to-follow step-by-step Diamond Effect process.

I have over 15 years of coaching and leadership experience in the corporate world in various domains. I have led, grown, and fixed various high-performing operational teams spread across Canada. I hold the Facility Management Administration designation, a master’s degree in international relations, and am a Jack Welch scholar with an Executive MBA at Jack Welch Management Institute.

I use all my knowledge and experience to help you grow your business in a strategic and innovative way. With my support, you’ll build a successful business that attracts your ideal clients consistently and a brand that showcases your uniqueness. You’ll reach your full potential and become the powerful CEO of your business you’re capable of being.

To learn more about my philosophy and style of coaching, I invite you to subscribe and listen to the Diamond Effect Podcast. You can find it on your favorite podcasting platform or here.

My Mission

I’m here to give you clarity and tools to exceed your business goals, transform into a high-performing CEO, while living the life you love.

And since there is no mission without values, i.e., the principles that guide our decisions, here are mine:

This clarity of values is an essential support, a North Star in times of darkness.
Brené Brown, Dare to Lead

What My Clients Are Saying

Maggie Perotin has helped me in so many ways by giving me the tools needed to grow my business. During our weekly sessions, Maggie took the time to listen and work through the roadblock, not only with me but with each person in our small group. She also reached out in between sessions to see if I had any questions or had trouble implementing something we had discussed. Maggie is a well-organized person, and I am thankful for her guiding me on how to work on my organizational skills and having a plan in place, so I don’t feel like I am trying to keep my head above water. I recommend getting in touch with Maggie if you are looking to grow your business strategically.
– Katie T., KRT Virtual Assistant

After unsuccessfully trying every productivity strategy I read about online, I found Maggie. In the same month, I started receiving coaching from Maggie, I doubled my income even in the midst of a family emergency. In the second month and after another family emergency, I doubled my income again. In the third month, I maintained my new income level, hired a staff member, and scheduled myself completely for the month ahead with plans to expand my business and do some more hiring. Beyond that, she completely revamped my brain and I feel like I can achieve even my loftiest goals.
– Jenni, founder of WP Pros(e)

Maggie’s High Performance Kick-starter is a great way to truly evaluate how you spend your days/weeks/months, how to stay on track, be more focused, get more done, turn some tasks into habits so they take up less time and energy for your brain and how to cut things out that are truly unnecessary, creating more space to achieve more. I loved taking the course and I am staying committed to journaling every day to grow my confidence by feeling gratitude and appreciation for the things I do accomplish.
– Susi K., Creative Blueprint Design

Maggie Perotin has truly been the spark I needed to finally declutter my mind and set my priorities from a place of calm and focus on my end goal. In just an hour a week, we were able to take a look at how I was currently spending my time and make the shift to more productive activities for the benefit of my personal brand and mental health. Of all of our achievements together, I KNOW HOW TO PLAN MY WEEK! My month, even! Without feeling stressed overwhelmed. Maggie gave me the confidence and tools to do that. And she does it with so much grace and patience. Our meeting time each week really felt like catching up with a friend…but a friend that was going to make sure you had cleared your inbox and written your blog post for the week LOL. Maggie is an organized, professional, and understanding mentor with the ability to remain encouraging while holding you accountable for the goals you set for your time together. She has a great grasp of task management and is an absolute joy to work with. In our time together, I’ve gone from having no plan to being better able to choose what to say no to based on whether or not it aligned with my overall goals. That shift is priceless to me. She’s made me feel capable of achieving so much.  I can’t recommend partnering with Maggie enough!
– Jasmine Petite, Louisiana US

The 3-day leadership workshop facilitated by Maggie Perotin was eye-opening for youth in the Mannahelp Conservation Corps program! Maggie’s coaching style is unique – you feel like you are learning and not just stuck in another workshop. The youth now have a solid foundation of skills to succeed at anything they put their minds to. Thanks for all the wonderful ideas and suggestions Maggie!!
– Beatrice A., Founder and Executive Director of MannaHelp

The most amazing coach. Maggie Perotin helped me in shaping my business, especially my meetings with my team. It’s working. I recommend her to anyone struggling with her business.
– Nana Adoja A. Sifa, Initiator of Guzakuza, www.guzakuza.org, Co-Founder of Yo!Gate Foods

Read more here on what we do together when you hire me as your business coach.