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Category: Marketing

How to Never Run Out of Content Ideas

Your content is an amazing way to connect with your clients. Through your copy and images, they get to know you, like you, and trust you. Do you think about your clients when you create the content? How do you feel when you do it? Expanded, excited to share, or more like “UGH I have…

Avoid These 10 Mistakes and Grow Your Business Faster

There is a lot of information out there telling you what to do to grow your business. A lot of it is great but not necessarily applicable to you and where you are in your business growth journey. Information overload and overwhelm is real. So let’s make it simple. Simple allows you to focus. Simple…

15 + Free Must-Have Apps for Running Your Business Online

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I came from the corporate world. Sure, I knew technology, dealt with many systems, heck I even co-implemented them. I consider myself somewhat techy and not scared of trying things out. But when I started my coaching business, I still knew nothing about apps that help you run a solopreneur business online. I didn’t even…

100 Blogs, 100 Ideas – What Good Can Come Out of That?

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100 blogs, 100 weeks, 100 ideas, and an average of 95,000 words written; I’m here. What’s started as a thought of “I always wanted to write, so let’s see how it goes” became an almost two-year journey of never missing a week. A journey that taught me a few things along the way, and today’s…

How To Set Prices For Your Offer Without Selling Yourself Short

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Gaining new clients is the # 1 challenge for most entrepreneurs and small business owners. Many forget, though, that even if you have a client and work hard to service them, you can actually lose money instead of making it. Setting the right prices for your offer is as important as gaining new clients. Because…

4 Ways Your Story Helps You Stand Out From the Crowd and Attract Your Ideal Clients

Sharing one’s own story might feel natural for extroverted entrepreneurs, but it’s not that easy for introverts. And yet your story and your voice with it are the most powerful marketing tools in your business. Wasn’t part of your story what motivated you to start your business in the first place? Why not use it…

5 Simple Steps to Creating a Unique Selling Proposition that Strengthens Your Brand

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Do you know why your Ideal Client would choose you over the others out there offering solutions to the same problems you solve? Do you know the unique benefits they get when buying your offering? If your answer is “No” or “I’m not sure,” then it’s time to get on it and become clear on…

Entrepreneurial Resilience: 4 Reasons Why You Need It and 4 Ways to Build It.

If you’re planning to run your business for 10 years or more, then resilience is something you’ll want to grow and nurture. The American Psychological Association defines resilience as “the process of adapting well in the face of adversity.”  Why is being a resilient, particularly valuable quality for those running a business? Because according to…

The 5 Must-Have Skills to Succeed as a Female Entrepreneur and Where to Learn Them

If you’re a female entrepreneur, you already know that personal development is a foundation of your success. Learning and honing skills is a must. It’s an ongoing journey that never ends, a journey that’s challenging and fun. Because when you grow, your business grows. As your business scales, the specific skills you need will evolve.…

7 Principles of Social Media Marketing that Will Ensure Your Long-Term Success

Social media is the place to be to market your business. Of course, if you’re an online entrepreneur, that’s a no-brainer and a must. But even if you relied on “local word of mouth,” COVID changed that. The pandemic has shown us that if you don’t have a way to sell and market your offering…

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