There has been a lot written about personal branding. Not so long ago, I wrote a blog about branding through leadership, and today I’m writing one more. Why is it important to be intentional about your personal branding, you ask? Because as an entrepreneur, especially a service-based one, you’re also your business’ brand. Your actions,…
“At the brink of every ending, is a new beginning waiting to be noticed.” Gwen Tuinman This quote from my dear friend, novelist Gwen Tuinman, holds so much power. Every ending starts something new. But are we always prepared for it? Are we ready and open to see when the opportunity presents itself to us?…
Are you scared lately? I am. It’s a normal reaction we as a human being have in times like this. We’re all dealing with the crisis that the global community hasn’t experienced in a long time. But, today I want to help you use that fear to bring light to your business rather than contract…
With the Covid-19 pandemic outbreak around the world and a lot of nations doing their part to stop the spread, one thought kept coming to my mind. No, it wasn’t fear (although I’m scared), nor the angst (although there’re moments I’m anxious). It’s been HOPE. All the stories I’ve heard about hope helping people survive…
No business exists without clients. There is no successful business without raving clients who not only come back over and over but also spread their delight about the business and thus bring more clients by word-of-mouth. I think that the only way you can turn your clients into raving fans is by building and nurturing…
I read somewhere this saying of Rockstar Salespeople: “People love to Buy; we hate to be Sold.” Nine simple words and so much depth to them. Who doesn’t like shopping or purchasing services that fulfill our needs and wants? Everyone. But at the same time who likes to be told what they should buy or…
Running a business is one of the most challenging things you’ll ever do in your life. It continually pushes you to be creative, reinvent parts of what you do, which often creates an emotional roller coaster. And yet, on the flip side, not many things in life are as rewarding as seeing your dreams, ideas,…
Motivation is a powerful force that helps us make things happen. And yet it’s quite elusive for some. Many people get motivated by the simple date Dec 31/ Jan 1 – the New Year. They make resolutions to improve their health, relationships, or businesses and set goals. In the beginning, most are motivated to act…
The level of our success is limited only by our imagination and no act of kindness, however small, is ever wasted. Aesop I love the Holiday Season. Not only because of childhood memories and tradition of family gatherings but also because we all slow down during this time. We become much more thoughtful, compassionate, and…
There are many definitions of marketing, but if you strip them down to the essential, it’s quite simple. Marketing is making your business visible and known to your potential clients as well as attracting them to buy your products and services. As you can see, two keywords stand out in this definition: visibility and attraction.…
