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Category: Competitive Advantage

How To Set Prices For Your Offer Without Selling Yourself Short

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Gaining new clients is the # 1 challenge for most entrepreneurs and small business owners. Many forget, though, that even if you have a client and work hard to service them, you can actually lose money instead of making it. Setting the right prices for your offer is as important as gaining new clients. Because…

5 Limiting Beliefs Blocking Your Success that You Want to Shed Now

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Every one of us carries some baggage of limiting beliefs. Whether we got them through school, our parents, or society in general, doesn’t really matter. What matters is that now as adults, we have the power to shed them. Getting rid of beliefs that don’t serve us and replacing them with those that do is…

5 Simple Steps to Creating a Unique Selling Proposition that Strengthens Your Brand

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Do you know why your Ideal Client would choose you over the others out there offering solutions to the same problems you solve? Do you know the unique benefits they get when buying your offering? If your answer is “No” or “I’m not sure,” then it’s time to get on it and become clear on…

7 Bad Habits That Are Harmful to Your Business Now and How to Change Them

Success is non-negotiable for you as an entrepreneur. And you have plenty of good habits that are leading you there right now: your drive and creativity being two examples. However, since building an empire is exciting and daunting, you might have accumulated a few bad habits. Whether you have all 7 of them or just…

Entrepreneurial Resilience: 4 Reasons Why You Need It and 4 Ways to Build It.

If you’re planning to run your business for 10 years or more, then resilience is something you’ll want to grow and nurture. The American Psychological Association defines resilience as “the process of adapting well in the face of adversity.”  Why is being a resilient, particularly valuable quality for those running a business? Because according to…

The 5 Must-Have Skills to Succeed as a Female Entrepreneur and Where to Learn Them

If you’re a female entrepreneur, you already know that personal development is a foundation of your success. Learning and honing skills is a must. It’s an ongoing journey that never ends, a journey that’s challenging and fun. Because when you grow, your business grows. As your business scales, the specific skills you need will evolve.…

7 Principles of Social Media Marketing that Will Ensure Your Long-Term Success

Social media is the place to be to market your business. Of course, if you’re an online entrepreneur, that’s a no-brainer and a must. But even if you relied on “local word of mouth,” COVID changed that. The pandemic has shown us that if you don’t have a way to sell and market your offering…

Try These 7 Simple Tactics and Become More Creative in Your Business

You might be asking yourself, why do I need creativity when I’m not an artist but an entrepreneur? And isn’t being creative an innate talent rather than a learned skill anyway? Here’s what I think and research supports: As human beings, we are all creative. Creativity leads to innovation. You need innovation in your business…

4 Keys to Increasing Your Client Retention

Did you know that the probability of you selling more to existing customers is 60 to 70% when to new prospects it’s only 5 to 20%? Also, 80% of your future profits will come from 20% of existing clients, and for most small businesses in North America, 65% of business comes from existing clients (Source:…

Make Your Personal Brand Stand Out with These 3 Key Strategies

There has been a lot written about personal branding. Not so long ago, I wrote a blog about branding through leadership, and today I’m writing one more.  Why is it important to be intentional about your personal branding, you ask? Because as an entrepreneur, especially a service-based one, you’re also your business’ brand. Your actions,…

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