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Category: Branding

How to Never Run Out of Content Ideas

Your content is an amazing way to connect with your clients. Through your copy and images, they get to know you, like you, and trust you. Do you think about your clients when you create the content? How do you feel when you do it? Expanded, excited to share, or more like “UGH I have…

Avoid These 10 Mistakes and Grow Your Business Faster

There is a lot of information out there telling you what to do to grow your business. A lot of it is great but not necessarily applicable to you and where you are in your business growth journey. Information overload and overwhelm is real. So let’s make it simple. Simple allows you to focus. Simple…

15 + Free Must-Have Apps for Running Your Business Online

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I came from the corporate world. Sure, I knew technology, dealt with many systems, heck I even co-implemented them. I consider myself somewhat techy and not scared of trying things out. But when I started my coaching business, I still knew nothing about apps that help you run a solopreneur business online. I didn’t even…

How to Start an Online Business that Fits Your Life

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Women are making better and better strides in entrepreneurship. The number of women entrepreneurs is rapidly growing, including in the online world. We own 36% of businesses worldwide.   Most women entrepreneurs I talk with and help started their businesses to create a lifestyle that fits their values (family, ethics, sustainability), creates time freedom, and provides…

4 Ways Your Story Helps You Stand Out From the Crowd and Attract Your Ideal Clients

Sharing one’s own story might feel natural for extroverted entrepreneurs, but it’s not that easy for introverts. And yet your story and your voice with it are the most powerful marketing tools in your business. Wasn’t part of your story what motivated you to start your business in the first place? Why not use it…

5 Simple Steps to Creating a Unique Selling Proposition that Strengthens Your Brand

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Do you know why your Ideal Client would choose you over the others out there offering solutions to the same problems you solve? Do you know the unique benefits they get when buying your offering? If your answer is “No” or “I’m not sure,” then it’s time to get on it and become clear on…

7 Principles of Social Media Marketing that Will Ensure Your Long-Term Success

Social media is the place to be to market your business. Of course, if you’re an online entrepreneur, that’s a no-brainer and a must. But even if you relied on “local word of mouth,” COVID changed that. The pandemic has shown us that if you don’t have a way to sell and market your offering…

Make Your Personal Brand Stand Out with These 3 Key Strategies

There has been a lot written about personal branding. Not so long ago, I wrote a blog about branding through leadership, and today I’m writing one more.  Why is it important to be intentional about your personal branding, you ask? Because as an entrepreneur, especially a service-based one, you’re also your business’ brand. Your actions,…

Avoid 5 Most Common Online Marketing Mistakes to Save Money, Time, and Sanity.

We’re in times where every business should not only have a mere presence online and but also fully benefit from this world to build brand recognition, marketing, and sales. And if it wasn’t that apparent pre-COVID-19, it has become a necessity now. Even when the governments will ease the restrictions, the new reality is going…

Are You Planning to Scale Your Business? Here are 5 Must-Have CEO Skills you ought to acquire.

To launch your business as an entrepreneur, you require all sorts of skills such as drive, determination, grit, creativity, to name a few. Then as your business slowly expands and moves from a hobby to a real deal, a time comes when learning how to become a great leader is a must. And you’ll benefit…

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