Try These 7 Simple Tactics and Become More Creative in Your Business

You might be asking yourself, why do I need creativity when I’m not an artist but an entrepreneur? And isn’t being creative an innate talent rather than a learned skill anyway? Here’s what I think and research supports:

  1. As human beings, we are all creative.
  2. Creativity leads to innovation.
  3. You need innovation in your business to stay competitive and adapt to changing times.
  4. Creativity can be nurtured and grown like any other skill.
  5. Now, below you can find out how to nurture your creativity.

1. Spend time with yourself

With COVID restrictions, this might be harder for you to do now if you have a house full of kids like me. Or maybe you’ve spent more time with yourself than you ever wanted 😊.

But jokes aside, Taking Time to Think (4T’s as I call it) should be in your regular repertoire of “mental hygiene.” When you intentionally let your mind daydream and give it enough time, it will come up with some fantastic ideas to take your business to the next levels.

The best ideas come to me when I take a relaxing bath, shower, take a break, or even better when I get out into nature. 

2. Get out into nature

Research has proven that staying in nature reduces stress and ignites critical thinking, which boosts creativity. Bill Gates has mastered the thinking time in nature by spending “thinking weeks” in his cottage. Some of the most significant project ideas in his Microsoft empire-building have come to him during those weeks.  

I might be biased on this one because I LOVE nature. Hiking, walking, or just sitting admiring its incredible beauty is by far my favorite way to relax and spend quality time with my family and myself.

How about you? If you love nature, I’m sure you agree. If you’ve never tried, maybe that will be the first thing you’ll do after reading the next point.

3. Try things you’ve never done before

Getting out of your comfort zone is not easy; I get it. But the hardest part is to decide and take the first step. So maybe let your best friend finally take you out for that sky diving adventure they’ve been talking about for months and didn’t manage to convince you. Or say ‘YES!’ to your significant other who’s been dreaming of seeing an opera but gave up on asking you. Or order a family take out from a place that you’ve wanted to try but somehow haven’t gotten around to.

New experiences energize our senses. They can change our outlook on the world and thus make us look at things from a brand-new angle. An article from Business News Daily explains this beautifully: “At the core is the ability to look at problems from different angles, to connect and combine concepts, and the ability to challenge traditional assumptions.” The more experiences you’re exposed to, the more angles you have when solving a problem. 

4. Network with different people

Getting to know different interesting people, especially outside of your niche, also exposes you to different perspectives. New associations not only expand your network but also will challenge many of your original assumptions. When this happens, you grow, and with that, your ability to think creatively. 

5. Expand Your Knowledge

In the same Business News Daily article, the author points out the power of growing your knowledge to build up your “Innovation Engine.”

Essentially, the more knowledge you build, the more fuel you’re putting into the engine. Innovation is when you implement the creative ideas that come to you into your business. 

And I’m sure that you can list a vast number of ways you could expand our knowledge these days. Reading, listening, or watching online resources, taking a course, or having a mentor or a coach jump to my mind immediately. What other ways can you think of?

6. Recognize patterns around you

There are patterns everywhere: in nature (look at the seasons), human behavior and development, business, etc. Do you stumble upon a problem or unwanted result in your business over and over? Try to work backward and analyze what happened each time the issue occurred. Write it down. Are you noticing a pattern? If you do, look for an opportunity to change the pattern and with it the results to what you want. For me, it’s like a detective game that brings you to the A-HA moments!

7. Lead a healthy lifestyle with meditation.

There is a world of evidence proving that exercise and mediation are good for your body, mind, heart, and soul.

Being active oxygenates the brain, our blood circulates better giving us more energy. And once the brain is well-nourished and oxygenated, it becomes more creative.

Meditation, on the other hand, helps us balance the brain. You might have heard about two sides: left brain – more logical and scientific and right brain more artsy, emotional. A lot of people have one dominant side and don’t draw as many benefits from the other.

But what happens when you meditate? You balance both sides and use them to your advantage. Regular meditation allows you to use both sides of the brain more equally and, through that, reach your full potential.

So, what’s next?

Next, I’d like to challenge you to pick one method I listed above and fit it into your schedule right away. Pick something that will be easiest for you, given your current circumstances. Maybe meditation or going for a walk in nature? The most important thing is to decide and start.

And in case, you’ve already come up with an excuse: “Maggie, but I don’t have any time to add this to my life right now”; I prepared for you a Guide on How to Create 10 Hrs in your week in 10 mins.

You can download it here, and in 10 mins you’ll have more time than you need 😊 to start. 

The Ultimate Guide to Dealing with Customer Complaints

Even when you embrace excellence to grow your business, at some point you’ll make mistakes. No one is perfect, and sooner or later, you’ll face an unhappy client. And although it’s something anyone hardly talks about, as a leader of your business, you need to know how to deal with it effectively without damaging your brand image. 

Because of it, here’s a 7-step process that will help you deal with customer complaints in a professional manner. 

1. Listen first

When a client contacts you with a complaint, the first thing they expect from you is being heard. So first, listen to understand. That means also asking non-accusatory, thoughtful questions to get a clear understanding and picture of what transpired to cause the issue. The better you know it, the better your response will be.  

2. Deep breathe and don’t let your emotions take over

No matter how angry your customer is and no matter what they say, don’t let your emotional brain take over. If you do, you’ll make yourself react instead of responding and most likely regret it after. Take a few deep breaths if you need to compose yourself and allow your logical brain to kick in.

Now you’re ready to put yourself in your client’s shoes, empathize with them. It will allow you to understand their point of view entirely. Once you’ve done that, you’re ready for the next step.

3. Respond with acknowledgment and kindness

When you respond, be kind, and first acknowledge their concerns. Show that indeed you do understand their position and empathize with them. Then, apologize for the inconvenience the situation has caused and anything else that warrants an apology.

4. Take responsibility

Next, be transparent and take responsibility. There are always two sides to the coin. From my experience, most issues, especially in a service-based business, stem from early miscommunication between the parties.

However, when you apologize and take responsibility for your side, never blame the client for anything. Instead, express your gratitude for them bringing the issue to your attention. Be as transparent as you can as to what happened. It will show you are genuine in your approach. It’ll give the client confidence and trust that you’ll fix it in the best way possible.

5. Clearly communicate your solution.

Afterward, you can move on to explaining the solution you’ve chosen to address the complaint. Ensure that the solution offers a lot of value to the client and can be delivered fast. Time is of essence here. Even if they chose to no longer do business with you, you want them to leave feeling like they were heard and didn’t lose value after all. This way, you’ll protect your reputation and brand image.

6. Follow up

Don’t forget to follow up a few days after your solution to the complaint is implemented. There is nothing worse, like another complaint compounding the client’s aggravation.

7. Lessons learned and move on.

And lastly, take this opportunity to do lessons learned. Our mistakes are very often the best triggers for improvement. Analise again what happened, why things went wrong, and what you can improve to ensure this issue will not happen again.

Once you’ve done that and implemented the improvement, and maybe grieved a bit (we are all human, complaints suck 😊), move on. No one is perfect. And beating yourself up is not going to bring you anything positive. Why stay there when you have a lot of wonderful and happy customers to focus your energy on!

Before you go, if you’re looking for ways to find more customers, sign-up for my free mini-course:


In this 5-video session training, you will:

  • Dream up Your Ideal Client
  • Plan & Design Online Marketing Strategy that Works for Your Business
  • Learn How to Write Promotional Sales Copy that Converts
  • Plan & Design Sales Strategy that Feels Natural & Comes from Your Heart
  • Learn How to Implement it by Taking Action

Don’t wait anymore; it’s FREE & VALUABLE. Take Action and Sign up Now!

Entrepreneurial Overwhelm: 5 Reasons for It and 10 Ways to Deal with It.

Being an entrepreneur is not easy, especially in the beginning, but even later on. There’s so much to learn and to do, so much information to filter through, no wonder that can be completely overwhelming. That overwhelm is like tuition fee to the school of hard knocks, a.k.a. Entrepreneurship.  

If you’re there now: feeling like you don’t know what your next steps should be or where to even begin or paralyzed and unable to make a decision, then wait no more and read this. First, gain awareness by understanding why you feel overwhelmed and then pick one or two ay below that will help you deal with it.

5 Reasons Why Entrepreneurs Get Overwhelmed

1. Comparison to others

Social media is a fantastic way for many of us to run our businesses online. But on the other hand, it has a dark side to it that, if not controlled, can overshadow the bright side.

If you’re spending time scrolling through your FB or Instagram feed mindlessly, notice the pattern first. In the beginning, you enjoy the posts, comments, and contribute yourself.

But the longer you do that, the more you start comparing yourself to others. You look at their businesses’ successes beginning to think: “I’ll never get there. I’m not as good as them; I don’t have the same resources, I don’t know as much…” etc., etc. And by the time you finish, the fear of failure and imposter syndrome get activated. You’re so down that you don’t even feel like starting anything to move your business forward.

2. Too much to do

Running a business is a challenging and busy undertaking. And there’s always SO MUCH to do. If you wanted to, you could work 24/7/365 non-stop and sill not get it all done and just get burned out instead. Feeling overwhelmed is only a natural consequence of trying to do it all.

3. Focusing on the things, you can’t control

When you watch the news, read conspiracy theories on the latest events, get into discussions over things that you can’t really control or change, all it does to you is make you feel helpless at first and then hopeless. As humans, we like to instill change, be helpful and productive. If all we bring on ourselves throughout the day is a feeling that we can’t do or change anything, the will to action goes away … on our own request.

4. I want it all, and I want it now.

Those might be great lyrics for a song, but lack of patience doesn’t favor the entrepreneurs. Trying to jump to your BIG Hairy Audacious goals in one leap does nothing else but overwhelm you. Why? Because your logical brain tells you that such a huge jump is impossible. And you know it’s right.

5. Distractions

I wrote about the Shiny Object Syndrome before, so I will make a quick point here. Distractions, such as social media, laundry, need to clean, etc., take you away from working on your business when you plan to.

Moreover, the realization that you wasted your time and didn’t move an inch forward often takes away the will to create and do the productive things in your business. You start building a habit for distraction, not creation, which in turn gets (yes, you guessed it) overwhelming.

Now that you know why you’re feeling overwhelmed let’s move on to how you can overcome it.

10 Things You Can Do to Deal with Overwhelm

1. Declutter your mind and environment

If your environment is messy, it’s hard to focus. So yes, do clean if needed but pick a time to do it separate from your business time. I’m sure you’ll feel much better and will get working on your business with a renewed spark of energy afterward.

Most importantly, though, declutter your mind. You don’t need to do it all, all the time. What you need is to focus on is 20% of the essential things in your business that brings you 80% of the results. And that’s best achieved when you’re clear on what’s important and prioritize those things. If challenges with prioritization are what you struggle most with, then my Ultimate Guide to Reduce Stress & Increase Results is what you need. It’s free, and you can download it here.

2. Build your patience muscle

Rome wasn’t built in one day as they say. As an entrepreneur, you need to have patience. Or if you don’t have it yet, learn it. Building a lasting successful business is a long-term game. What helps with it is being proactive, strategic, and patient.

How to develop your patience muscle?

Well, if you have kids, I’m sure they’re teaching you some right this moment (as mine do 😉). If you don’t or want to work at it more, be kind to yourself.

Self-care such as proper rest (sleep and time off), staying active, eating healthy, mindfulness is not a luxury. It’s a prerequisite to running a successful business.

As women, we often feel guilty when taking time for ourselves, but as a CEO, it’s your duty. You are the most critical asset of your business, and you need to invest in yourself. Self-care is an essential part of such investment. Once you do that, patience will follow along. 

3. Focus on things you can control

I cannot stress this enough. All of us sometimes get into that trap of getting all wrapped up and upset over something we heard in the news. Unless you can do something about it, following the news is only going to shrink your circle of influence and drain your energy.

When energy is low, it’s hard to be motivated to run a business. But didn’t you start it to help others? Those clients are waiting for you to find them, to solve their problems and bring them closer to their dreams.

When you focus on things that you can control in your life, you do make a positive change in the world, one client at a time. And the more you help, the more you expand your circle of influence.

4. Break down your goals

Big Hairy and Audacious Goals are great to start working on your dream. But if you leave them at that, they’ll overwhelm you.

The trick is to break them down int into small achievable chunks. When you do that, you can then take one step at a time towards them.

Why is it important? Because one step doesn’t feel overwhelming; it’s more like: “oh yes, I can do that!” So when you take it and progress one step after another, and then combine it with focus and patience; there’s nothing that can stop you from achieving your BHAG’s. You’ll climb that mountain, and to others it’ll seem like you did it in one big leap.

5. Journal

Writing down your thoughts has magical powers. And not only for your mind to keep it calm and focused on your goals but also for creativity.

Ideas come to us all the time, but if we don’t write them down right away, they will dissipate in the vast abyss of other thoughts never to be remembered again. What if an idea you had while driving was the 1million $ idea?

So, create a habit of having a notebook with you at all times. Jot down ideas that come to you and review them from time to time. I also use my journal for planning, gratitude, and content creation. It’s one of the essential tools in my business and personal development.

6. Plan

Planning is being pro-active. Planning is knowing the three most important things you need to accomplish each day, each week, and each month. Planning reduces the number of urgent things that pop-up unexpectedly each day, raging havoc in your business and just adding to a never-ending to-do list. It reduces overwhelm.

Dale Carnegie said: An hour of planning can save you 10 hrs of doing.

7. Control what you do on social media

As you read above, social media is great when you use it for or your business but evil when it sucks you into comparison and mindless scrolling.

Keep your phone at bay when you focus on business work that doesn’t require you to be there. Stay alert and aware when you’re online to notice when you start drifting to the scrolling mode instead of business work.

The key is to be aware and catch yourself. You can then re-shift your focus from comparison to growing your business.

Also, please don’t look at your phone the minute you wake up. Take time to ground yourself for the day first.

8. Ask for help

When you feel overwhelmed, talking to a supportive friend, spouse, mentor, or coach will help. Getting stuff out of our head helps, and journaling can accomplish that too.

However, getting a different perspective on things takes that experience to a whole new level. Talking with another human can create breakthroughs, bring you clarity on things that are right in front of your nose, but you can’t see them because you’re too close to your problem.

So, who are you going to talk to today?

9. Take time to reflect

Sometimes it’s good to pause, look back, and map your progress.

It makes you appreciate how much you’ve accomplished in your business. You can feel grateful for good things that happened, and for the lessons you’ve learned from more challenging moments.

Such reflection allows you to breathe, calm your mind, and restore motivation to keep going.

10. Do something you love.

Take a break and do something you love: watch a movie, eat chocolate (with moderation 😉), or go for a walk. Nurturing our inner child helps us stay in an abundance mindset. This mindset supports motivation, willingness to act, and kills overwhelm.

Before you go, remember, overwhelm is a feeling we all experience at times. The key to success here is learning how to overcome it and not let it paralyze you.

I hope that these ten steps can help you do that. However, if you already know that you need a step by step plan personalized to your unique situation, then I’m here for you. All you need to do is schedule a free initial consultation with me here.

4 Keys to Increasing Your Client Retention

Did you know that the probability of you selling more to existing customers is 60 to 70% when to new prospects it’s only 5 to 20%? Also, 80% of your future profits will come from 20% of existing clients, and for most small businesses in North America, 65% of business comes from existing clients (Source: Small Biz Trends). And a customer who is “totally satisfied” brings 2.6 times as much revenue as one who is “somewhat satisfied.” Not to mention that they buy from you much more in their 3rd year of being your customer than in the first.

Those and many more other stats prove that focusing on retaining your clients is a key growth strategy for your business. That’s why today I’m going to talk about the four main ways you can do that.

1. Hone Your Customer Journey. 

Your customer needs to have an excellent experience from when they start interacting with you, step by step, all the way to the end. Assuming your sales process wasn’t too pushy to evoke buyer’s remorse, your client feels super excited about their purchase and starting to work with you. Don’t let that critical point in their journey evaporate. Remember, you have an eager customer who can’t wait to work with you.

That’s why customer onboarding is your most excellent chance to maintain the momentum and show your clients how excited you are to have them on board. 

The next in line is your customer service.

Serving your customers is the whole point of your business existence. So make it easy for them to be in contact with you and have their questions or concerns answered promptly. Excellent customer service is one way to show your uniqueness and stand out from the crowd. 

As your clients move along in their journey, make it easy for them to work with you again. For example, my Dad is an insurance agent in Poland, and he always makes sure to call his customers ahead of time to let them know when their policy is renewing and that they need to budget for that for this spent. He also reviews the policies with them finds ways for them maybe to pay less for the same or better coverage.

Even if you sell products, know when you sold them and when your customer would run out. Get ahead of the game and contact them before that time. Make it easy for them to reorder. Remember that most unsatisfied customers will not say anything, they’ll leave and never come back. Most people stay quiet rather than be vocal about there dissatisfaction. I’m the primary example of such a customer.

2. Be More Valuable to Your Clients. 

Always look for ways to deliver more value to your clients. And I don’t mean here lowering your prices. Instead, being attentive to their needs and their problems will allow you to see if you have the solutions. It might bring ideas for innovation in your business in the form of a brand new offering or a change in the one you have. 

Through it, you’ll become the solution to your clients’ problems. 

But even if you cannot solve them yourself, refer your customers to trusted partners and collaborators. Your clients will still remember that you cared, listened to them, and help them in the time of need. That’s how you’ll build trust and make many deposits in their emotional bank account. 

Another way you can be more valuable to your clients is by nurturing them the same way you nurture your potential clients,i.e., your free content. When you deliver valuable information that helps them for free, you’ll always stay on top of their minds whenever they need something.

Personal development is another way to be more valuable to your clients.

Why? Because growing skills in your area of expertise will ensure that you provide better service or better products to them. Also, gaining business management skills will allow you to find better ways to run your business, which will ultimately benefit your clients. When you grow, your business grows because your clients benefit.

Lastly, be available to your clients, whether it’s with a concern they have a concern or have a question. It doesn’t mean you need to answer the second you receive their message, but don’t let them wait days on end for it either. For example, in my coaching practice, I’m available to my clients in between our weekly coaching calls via email or chat to answer any questions or help them through anything they’re working on that week. I am yet to have a client that has abused this perk. 

3. Develop Genuine Relationships With Your Clients. 

Genuine human to human connection builds trust and bonds. Be in regular contact with your client. And there are many ways to do that. Thank you cards, small gifts, regular check-ins, texts, PM’s/DM’s, or quick call will go a long way. Coffee chats virtual or in-person are also a great way to stay in touch and make emotional deposits in their trust account. 

Moreover, asking for their opinion and feedback will not only be valued because people love to share their expertise, but also help you improve in areas we talked about in point one.

You can also read more on how to develop strong relationships with your clients here.

4. Be a Proactive Leader of Your Business

This last point summarizes and encompasses the other three. But because it’s so important, I wanted to single it out here.

You are the CEO of the leader of your business and brand. Therefore, taking 100% responsibility for it, especially when things don’t go right, is of utmost importance.

None of your clients is expecting you to be perfect because making mistakes is human. But when issues happen, don’t blame circumstances or other things and take full responsibility for them. Your clients don’t want to hear “the dog ate my homework” excuses. What they want and will appreciate is knowing what you have done to mitigate them and avoid them in the future. When you do that, most of your clients will be understanding. And compensating them with a gift will go a long way.

Being proactive 

If you see ahead of time that you can’t deliver to what you’ve committed, say it. Whether it’s a deadline, delivery delay, or anything else, step in front of that and tell your client what’s going on. Also, tell them what your plan to mitigate the issue is. One of the worst feelings as a customer is being blindsided when expecting something to happen, and it doesn’t. You will be more trustworthy this way. When you proactively communicate issues, you show respect and care for the best interest of your clients.

Moreover, as a leader also listen and ask questions before speaking. Effective communication is key to a successful business. Most issues I’ve ever seen in my career happened due to miscommunications. Listen to understand and stay tuned to your clients’ needs avoids problems down the road.

Last but not least,  be focused on innovation. True leaders want to better their businesses to serve their customers better. Innovation is a state of mind and skill that you can have, and I strongly encourage you to develop. 

Customers are the bloodline of your business. 

If you’re a bit like me, you started the business to serve and help people, your clients. Now you must ensure you do everything you can to enhance and strengthen the trust they deposited in you when they chose your solutions.

And if you need help looking at your customer journey to see where you could improve it, or figuring out how to be more valuable to your clients, schedule a free brainstorming session with me here, and let’s get to work!

Make Your Personal Brand Stand Out with These 3 Key Strategies

There has been a lot written about personal branding. Not so long ago, I wrote a blog about branding through leadership, and today I’m writing one more. 

Why is it important to be intentional about your personal branding, you ask?

Because as an entrepreneur, especially a service-based one, you’re also your business’ brand. Your actions, services you provide to your customers, and how you behave create that brand. And even if you’re selling someone else’s products, your interactions with customers, posts on social media, and other behaviors represent you and the brand you’re selling. All of this combined attracts (or deters) your ideal clients.

That’s why today, I’d like to share with you three key strategies that’ll help your personal brand not only stand out but also your ideal clients fall in love with it. 

Tell an Intentional Story

Intentionally or not, whatever marketing content you put out to the world to make your business visible, you’re telling a story. And not only through each individual piece of content but also cumulatively over time. 

So, if put yourself in your ideal audience shoes and look back at all the pieces of content you have put out even this year. Look from their perspective.

What do you see?

  • Does it portray what you stand for?
  • Are you showing up consistently in places accessible to your ideal audience?
  • Does it bring value to them?
  • What type of person do you see emerging from this story? 
  • Is it what you intended it to be?

Once you look back, you’ll get an idea of what your personal brand is shaping to be. If you LOVE it, your audience will too. If not, then maybe now it’s the time when you become intentional on what stories you tell. And if you know what you want to portray but not sure how, then this blog on writing stories will help you. Click here to read more.

Let Your Clients Tell a Story 

There are no better stories than those that your happy clients tell about you. They’re not only the lifeline of your business but also the best storytellers, marketers, and advocates of what you’re all about. That’s why word of mouth from a delighted customer is such a powerful growth tool. Giving them all the material they need to prase you is your primary role as a business owner.

So, think about what you do to nurture your clients:

  • Do you continually provide them with value?
  • Do you have strong relationships with them?
  • Are you making it easy for them to do business with you?
  • Do you take 100% responsibility and being of service to them?
  • Do you stay true to your values?

When your clients feel nurtured, loved, and cared for, you won’t need to ask for them to spread a word about you and your business. They will be doing it on their own, reinforcing your personal brand and spreading your story faster than you can yourself. 

Grow and Let Your Story Grow with You

I wouldn’t be true to what I stand for if I didn’t mention anything here about your growth and personal development 😊. One of my values is excellence. Excellence is doing the best you can with what you have now. It’s a willingness to put yourself out there even though you’ll make mistakes along the way. Excellence is taking the mistakes as learning opportunities and also being proactive about your growth. It’s knowing that to be more valuable to the clients and grow your business, you need to above all invest in yourself. 

And with all that, as you grow, your story will grow with you. Let it. Don’t hold back. You don’t need to be perfect, day 1. Personal branding should and will follow your personal development; that’s when it truly tells a story. 

As human beings, we love stories.

Everything we relate to evolves around storytelling. Stories bring out emotions, and that’s how we remember things best. Every day you write your own unique story: in life and business. Because there is no one else in this world like you, make it intentional, consistent with what you stand for, and always growing. That’s how you’ll stand out and create a personal brand that your ideal audience falls in love with.

Avoid 5 Most Common Online Marketing Mistakes to Save Money, Time, and Sanity.

We’re in times where every business should not only have a mere presence online and but also fully benefit from this world to build brand recognition, marketing, and sales. And if it wasn’t that apparent pre-COVID-19, it has become a necessity now.

Even when the governments will ease the restrictions, the new reality is going to be different. And the savvy business owners will pivot in the direction of where the new normal is going.

Therefore, whether you’re just starting your business and know the online world is the place to be or expanding your presence online, avoiding these 5 common mistakes will save you money, time, and sanity.

Mistake 1: Being present on wrong online platforms

The key to achieving maximum visibility in your business is to be present where your ideal clients are hanging out. If your audience is mostly on LinkedIn, and you put all your marketing efforts into Facebook, you won’t get much success even with the best campaign ever.

Solution: Do your research first.

Find out what platforms your ideal clients go to, especially for information on issues that your offer solves, and be present there. That’s how they will notice you and get to like you.

Additionally, with consistency and positioning yourself as an expert that’s able to help them and you’ll start gaining their trust.

If you want to learn more about this topic, including online marketing and sales, then download my free-mini course How to Find More Clients Online here.

Mistake 2: Starting your presence on too many platforms at once

Trying to be present on all the social media platforms there are, especially when you’re new to the online world can be overwhelming. Every platform is different, so trying to learn their intricacies all at once can affect your consistency. And consistency is KEY in building an audience with whom you can create real relationships.

Moreover, spreading your focus and energy in too many areas, in the beginning, will most likely lower the quality of the content you put out on these platforms.

Lastly, once you have an audience, you need to nurture them by staying active, replying to their comments, showing that you care. If you don’t have proper time and/ or other resources to help you with that, your brand image will suffer.

Solution: If you’re just starting out, pick one or two platforms you want to be present on and get very good at.

Build the audience there, nurture them, and stay consistent. Once you’ve mastered them, then move on to the next one.

Mistake 3: Writing online content in your expert language

To attract your ideal client to your website and sign up for your newsletter, follow you on social media or buy from your landing page, you need to write content (a.k.a. copy) that speaks to them (a.k.a. converts).  The two most common mistakes entrepreneurs make when creating content are:

a) writing in their own expert language;

b) tooting horns about their offering without really showing how it can benefit the ideal clients.

Solution: Write your content in a language that is not only understandable to your audience but also to which they can relate.

When we’re passionate and knowledgeable about a topic, we tend to think everyone has the same level of expertise in it. Let me tell you that it’s not true. What seems obvious to you isn’t so evident to others.

So, try to go back in time to when you were a newbie to your industry. What did you think about similar offerings? How did you describe the concepts you want to share with your audience?

Additionally, talk to your ideal client and listen to what they say. Tune in to their language. How they are describing their issues? What do they want the solution to bring them? Because all they want to understand about your offer is what’s in it for them. How can you help them solve their issue or reach their goal? 

Once you know that, convey it in your content. This way, it will be valuable for your potential client and will attract them to buy from you.

Mistake 4: Focusing only on Likes and Follows

The purpose of your presence on online platforms is to build an audience filled with your ideal potential client, who one day will be ready to buy your offerings. Therefore, attracting a qualified audience to your platforms is vital. It’s not about having 10K likes and follows from random people that will never buy from you. Because then you’re just busy without really doing anything to grow your business.

Solution: Focus on attracting the right audience to your platforms rather than only a sheer number.

It’s better to have 1K people following you that are your Ideal Clients than 10K who are not. The 1K people will be the ones who will sign up for your newsletter, read it, be grateful for the value you offer, and ultimately buy from you.

Mistake 5. Creating a sales funnel without a promotional plan

Sales Funnels, i.e., a series of landing pages and emails that take your ideal client on a purchasing journey, are popular because they work if done right. They automate some of your selling activities. There are many ways you can utilize them in your business.

The most important thing that many entrepreneurs overlook at first is that creating a funnel with an excellent copy on the landing pages and in emails is only one side of the coin. Only this side won’t bring you email opt-ins, consult calls or sales.

The second side of the coin is equally essential and also requires a budget (sometimes even more significant than the first one). And that is promotion and advertising. You can have the best funnel in the world, but if no one knows it exists, you won’t get any results.

Solution: When deciding on using a sales funnel to grow your business ensure that you have a solid promotional budget.

A robust marketing plan will help you detrmine the right amount for the budget and support the whole project.

And before I close off, I wanted to talk about the primary root cause of these mistakes.

In most cases, it’s the lack of an overarching STRATEGY for the business. As you can imagine from the mistakes above, the consequences of that can be dire and painful. The crazy amounts of time spent creating posts that bring no or minimal results. The money spent on funnels that don’t generate any sales. The stress, the overwhelm, and lost opportunities for spending all that time and money on activities that would actually grow the business.

That’s why the main piece of advice I have for you is to start by creating an online presence strategy. It will allow you to consider all the aspects I have mentioned here and in my free mini-course How to Find More Clients Online.

Once you such a strategy, the rest will be much easier, less painful, and produce faster results. And if you don’t know how to go about creating it, then let’s connect for a free strategy session. During our chat, help you get started and point you in the right direction. Click here to book one.

How to Stay Productive and Sane When Working from Home – 10 Tips That Work in Any Circumstance

This week it’s going to be week 7 of social distancing and staying at home for me. I’m guessing you’re more or less similar in this respect. With the new reality, over the past few weeks, we all had to adapt or create an entirely new way of working to stay productive, educating our kids, and living overall.

Have you noticed that maybe after the initial shock that certain things are becoming more of a routine now? That they’re not as stressful or inconvenient anymore? All it means is that you’re adapting and creating habits that serve you.

Hopefully, soon the governments will be slowly easing on the social distancing rules, and a new reality will start shaping. It will be different than pre-COVID and different from now. It will require us again to adjust, switch, and adapt to it.

That’s why this week, I wanted to share with you 10 practical tips that helped me become highly productive over the past couple of years and with small adjustments to stay like this in the current situation.

And no matter how the new situation will look like, I know I’ll be able to tweak my habits to remain focused and keep getting results. So here we go. 

1. Establish clear boundaries between your activities

What I mean by that is knowing when is work and focus time for you, school and homework time for kids, and when it’s family time and leisure time. Whether you create a schedule that’s posted on a fridge or have a mutual understanding of the boundaries, the format doesn’t matter. What matters is that most days, everyone does their best to follow it. And as difficult as it might be in the beginning, I promise you that within a few days you’ll all feel calmer, less stressed, and be more productive.

2. Eliminate screen distractions during focus times

When the schedule calls for business or school time, ensure to eliminate all distractions. Turn off the TV, close all unnecessary windows in your browser, hide the phone in a drawer in the room furthest away from your area of work. This way, you might actually finish your tasks earlier 😊.

3. Have designated times for social media or TV.

Scrolling thru Facebook or Instagram just to catch up on feeds (not for business reasons) can be a quiet time stealer and productivity killer. I know because I used to fall into that trap too. You try to look for a piece of info that you need, and from one link you click on to the next and next only to realize that 30 mins or more have come and gone from your life. 

The best way to deal with it? Have designated times for social media scrolling or TV watching. Maybe it’s 30-45 mins after dinner or at the end of your workday? Avoid times in bed before falling asleep. But other than that, you pick and keep it to the minimum.

4. Channel your energy only on important things

In other words, be proactive. You’ll do that when you define your priorities for the day ahead of time and review the day before. This way, when it’s work time, and you know exactly how you’ll invest the time you have, you’ll 10x your results! I have been pre-planning my days for quite some time and the improvements I’ve seen year over the year on how much I can accomplish in the limited time I have each day keep astounding me.

5. Focus on things in 90 mins chunks

Our brain has difficulty focusing for more than 90 – 120 mins at a time without losing on its productivity. Therefore, sitting at your computer for 3-4 hours at a time without breaks is not going to give you better results. Schedule 90 mins chunks of focus time throughout the day (even if it’s only one or 2), and you’ll accomplish more in a day than some people do in a week.  

6. Renew your energy throughout the day.

Your effectiveness and high productivity are highly dependent on the energy you have each day. Therefore, taking breaks in between tasks, eating healthy, and getting enough sleep (we’ll talk movement below) are not luxuries you cannot afford but necessities you must do to achieve a long term success. 

With that, I have a quick exercise for you. Assess what do you do now each day that helps you restore your energy? And what did you do that doesn’t? Once you know, commit to doing more of the former and less of the latter 😊.

7. Get some fresh air and exercise.

I know I sound like a broken record, and everyone is saying that. It’s because fresh air and movement are critical to our mental and physical health. Without that, you can’t achieve balance and be highly productive in every aspect of your life. 

One thing I’m going to say is that your movement doesn’t have to be a crazy work out in the gym three times a week. As amazing as they are, I’m not a huge fan of gyms. I like to be active with my family or do things at home. Hiking, bike riding, even walk in the neighborhood, 20-mins of stretching/ yoga, or even 1 min of jumping jacks – these are all movement activities that help. And routines don’t mean locking yourself in a schedule that doesn’t serve you. They mean creating an overall structure that works for you and is flexible inside to adapt as needed.

8. Be present: “in the moment.”

Switching from business time to homeschooling or family time might not be easy right now. Trust me, I know that all this can blend in one big time blob. But that’s why now more than ever you should learn to focus and give your undivided attention tot he task at hand. Why? Because only when you’re truly in the moment, you can fully benefit from it. And you can do that if you implement short breaks, short meditations, getting outside for fresh air in between the daily activities. Pick the ones that work for you, use them for a few days, and see what a big difference this will make in your life. 

9. Spend time socializing with key people in your life

Yes, now it’s all remote but such a saver for sanity! We still got quite creative: zoom parties, facetime coffee chats, Goggle meet dinners, or What’sApp calls. There are many ways to stay connected to those you love and cherish. And hey, when the situation changes, you’ll be able to hug them for real. What’s important is the time you spend with each other, the connections you build, and the fuel for heart and soul you get when doing that.

10. Know yourself

Knowing how you function, when your energy is at the peak, and when it isn’t can help you schedule your activities accordingly and maximize your productivity. Do the most challenging work when you’re at your peak as more energy is required then. This way, you’ll increase your results exponentially. Non-critical but necessary work can wait for times when you’re not at the top of your game.

I’ll finish with James Clear’s quote: “You choose the future with your actions each day.”

Whatever you do now in your life and business will determine your results in the future. And for your actions to have the maximum positive effect they need to follow this route starting from the bottom:

Become productive and highly-effective following this model

Such alignment is what my Dream-Plan-Do coaching model is all about. I work with you to create a step by step plan for aligning everything in your business. Only this way, you’ll be able to achieve your dream results the fastest possible. If you’re curious now how working with me looks like, then read more here first, and let’s talk after 😊.

Winning Tactics to Nurture Your Audience Through Email Marketing

Having an e-mail list, filled with your ideal clients, is still the most effective way not only to sell your offering but also to build strong relationships with them. And that’s what the essence of modern marketing is, which boils down to 3 key points:

  1. Becoming visible to let your ideal clients, so they know you exist;
  2. Letting them know you can help them solve their issues and reach their goals;
  3. Building strong relationships with them based on trust and emotional connection.

E-mail marketing is one of the most effective ways to achieve the last two points and with it eventually sales of your offer. Moreover, you own your e-mail list. Unlike your social media platforms, where it’s the platform provider that’s in complete control of your account. Don’t get me wrong, social media is great too, especially for visibility and can, of course, accomplish the other two roles of marketing. However, you also need to utilize it to build your e-mail list.

With this mind, I’m sharing with you three winning tactics to nurture your audience through e-mail marketing.

1. Get the Basics Right 

Before we get into content, there’re some basics that you should consider when you start.

First, I’m not going to talk about software here too much as there are many articles out there that make a fantastic comparison, and I’m not expert in these by any means. However, the one tip I have for you is to ensure that you can create mobile-friendly e-mails. It’s because nowadays your audience will read over 65% of your e-mails from their mobiles. And that number only keeps increasing.

Second, ensure that your copies are well written and always delivering value. By well written, I mean a copy that’s engaging, conversational in style, and using your ideal client’s language. This way they’ll feel like you’re talking directly to them, understand them, and can help them.
Of course, proof-read for any spelling or grammar mistakes to catch as many as possible before releasing the campaign out to the world 😊.

Third, get your audience’s attention by creating a catchy subject line. Even though e-mail marketing is still the most effective out there, people receive a lot of e-mails. Not only do they communicate via e-mail in their day to day life but also are subscribed to many other things. It’s the subject line that will entice them to open your e-mail.

Your content can be world-class, but if no one opens it to read it, you won’t be able to build and nurture a relationship. If you’re not sure how to create catching titles, I can help you brainstorm about it. You can book a free brainstorming session with me here.

2. Nail the Welcome Email

The first e-mail you’ll ever send to an ideal client that subscribed to your email list is the most important one. It’s your chance to create a connection and get them interested enough on what you have to offer so that they’ll want to read more in the future.

Therefore, first ensure to deliver the value you promised the subscriber when they first decided to give you their name and e-mail address. Don’t delay the delivery of that promise either. Schedule the email, so it sends right away.

Next, depending on the circumstances of how your ideal client subscribed, introducing yourself just a little bit will help them get to know you better.

Lastly, let the client know how staying subscribed to your list will benefit them in the future.

3. Nurture through consistency, value, and diversity 

Once you have an e-mail list, whether it consists of 10 or 10,000 subscribers, you need to nurture them. Consistency is key here. And trust me, I’m not saying to bombard people with e-mails a day as this is too much but committing to a frequency that works for you and sticking with it no matter what.

So set the minimum you can do. For example, once a week and then if sometimes you can do more that’s great! But at least your audience will hear from you and benefit from your content once a week.

Last but not least, to keep your audience away from boredom, interested and engaged by presenting them with a variety of content in a style that reflects who you are. No matter what type of content you put out there (ideas below), make it yours, show your personality and uniqueness. That’s what people will love and come back to.

Here are just a few content ideas:


Everyone loves to learn, especially if it helps them get closet to their dreams. And since you know the dreams of your ideal client, this should be easy 😊. Whether it’s content you created, or you share educational information from other experts, your audience will appreciate it.


We all need inspiration. Even on the best of the day, it feels great to receive it, to have our spirits uplifted. And especially now, amidst the COVIS crisis, inspiring and encouraging words will go a long way.

Exclusive content

From time to time, share exclusive content with your subscribers. Whether it’s early access to your freebie, discount on your newest offer, or behind the scenes preview of a project you’re working on. This way, you’ll make them feel special and valued. Who doesn’t like that?

Market Research

You know, people love being asked for advice and giving it. We all love to help genuinely from the heart. So, don’t hesitate to do your market research through e-mail. What better audience do you have to ask about your newest idea than the people whom the fruits of that idea should serve?

Casual Conversation

And don’t forget that your audience are real humans 😉. Send an e-mail from time to time with the sole purpose of starting a real human to human exchange. It will show that you care about people as holistic human beings, not just potential buyers of your offer.

To sum up, e-mail marketing is an amazing way to connect and build relationships with your ideal clients and through that grow your business. It’s because it builds the trust-know-like factor that is soo important in growing any business. Every e-mail you send will show your audience a bit more about who you are and allow them to love you more. With that comes the responsibility of integrity, value, and consistency. But hey, I know you can deliver that no problem!

So good luck in growig your e-mail list and nurtuting your audience!

Now, if you want to learn more about online marketing and sales, I invite you to get my free online mini-course.

How to Get More Clients Online

In there, you’ll learn more about:

  • How to Dream Up your Ideal Client
  • How to get visible and let them know you can help them
  • How to write a great promotional copy that converts
  • How to conduct a sales conversation that feels natural to you
  • And how to execute everything you’ll learn.

All this fantastic value for free! I created it because of COVID. Because I wanted to HELP my Ideal Client as much as I can in these trying times. So, don’t wait, benefit, and sign up below.

Your Greatest Opportunity to Become a Highly Performing Entrepreneur Is Now. Don’t Waste It. Read This.

“At the brink of every ending, is a new beginning waiting to be noticed.”
Gwen Tuinman

This quote from my dear friend, novelist Gwen Tuinman, holds so much power. Every ending starts something new. But are we always prepared for it? Are we ready and open to see when the opportunity presents itself to us?

Right now, we’re in unprecedented times when life as we knew it ended abruptly and unexpectedly. And we had to go into a waiting mode. A waiting mode to a new life that we know will start soon but don’t know when and how it will look like. We know it will be very different but don’t know how different exactly.

Despite the challenges that our current situation is imposing on us, we can choose to notice the new beginnings knocking on our doors: right now, in the waiting mode, and the nearest future. Another thing we can do is using NOW to prepare ourselves for the new reality, double down on self-development and come out of COVID times stronger than ever.

“When we are no longer able to change a situation, we are challenged to change ourselves.”
Victor Frankl

Let me share with you a story of mine. A couple of years back, I was going through a tough time in my corporate job at the time. We were expected to deliver absurd amounts of work and outcomes. We were working ungodly amounts of hours every day for months without a break. Even though we did ask for help, trying to change our situation, the requests were falling onto the deaf ears.

It got to the point where I became mentally and physically exhausted. When feeling that was burning out and becoming hopeless, I got mad. My anger pushed me to action. And as a result, I signed up for high-performance mentoring to make the best out of the situation I was in. I didn’t think it at the time, but now looking back, I’m so incredibly grateful I did it. I wouldn’t have been here now writing all those blogs, creating training, and helping my clients if I didn’t change myself when I couldn’t change the situation I was in.

That’s why I think that now, the waiting mode we’re all in is the most exceptional opportunity for you to become a high performing entrepreneur. As a matter of fact, only this way will you be prepared to notice and benefit from the new beginning coming soon. And I hope that my today’s 5 tips below will help you start this journey. 

5 Tips to Help You Achieve High-Performance

1. Create Daily Routines

I’m sure you had some routines before we’re all asked to stay home. But now, kids are at home all day; you need to home school them and work at the same time. In other words, your time to work on your business has shrunk.

But maybe it’s an opportunity to relook at the routines and adjust them or create new ones all together to fit the new normal.

Can you shift the going-to-bed or wake-up time?

Can kids get involved in new house chores or preparation of things for homeschooling, so you don’t have to do it all?

Can you shuffle around your business tasks to better fit the flow of your current days?

Such an exercise will help you deal with quarantine much better. Not to mention, you’ll stay nimble, so when it’s finished, it’ll be easier to shift again and adapt to the new reality.

2. Improve Your Health

Now is a great time to get healthier. If your body is healthy, your mind has a strong foundation to be healthy too. And not only in a sense where you’re stronger mentally to deal with all the fear, negative thoughts, and stressful times. But especially in a creative way: creating ideas that help your business continue running, pivot, and thrive. 

So, try out some new healthy recipes with your family. Stay active by having fun: home dance parties, races in the backyard, obstacle Parcours in the hallways, or going for walks (if you can).

Moreover, ensure you get enough rest and sleep. Fatigue and burn out are the worst enemy to a healthy immune system.

If you’ve been neglecting your health for a while, and are in serious need of improvement, hire a health coach. There’ll never be batter time to start than now. I know and can recommend a few fantastic ones. 

3. Get Creative in Your Business

The COVID situation is reshaping the current business reality very fast. Almost all of the businesses have to pivot. What is means is that you need to get creative not only to survive but also to be able to come out strong afterward.

Take Time to Think about how your customers’ needs are changing. What needs do they have now, and what will they be in a few months? How can you provide solutions to them?

Couple the thinking time with some good brainstorming with your mentor, coach, or fellow entrepreneurs, and I guarantee you’ll create amazing new ideas for your business. 

In case you don’t have anyone to brainstorm with, I’m happy to help. Sign up for a free brainstorming session with me here, and let’s get your creative juices flowing.

4. Invest in Your Self-development

I bet that even if your business is still quite busy right now, you nevertheless have more time than ever. Less travel, meetings in person, even less time spent shopping for other things than groceries.

That’s why now is the time to invest and double down on your self-development. It’s the time to get skills you need to grow your business. I know it may feel counterintuitive to you to invest when times are hard, but this will pay off exponentially very quickly.

Getting a mentor or a coach now, not only will help you develop the skills you need but also you’ll have a platform for creativity, brainstorming, strategy, motivation, good habits creation, and accountability. 

And today you need all those things more than ever. So, if you have been thinking about hiring a coach for a while, now is the time.

With this in mind, are you curious to know how working with me looks like? Then I invite you to read more about my DREAM-PLAN-DO coaching model here

5. Be Grateful 

Gratitude is the most powerful emotion that puts us in a place of compassion and love. 

It can be hard to see the light ahead if the tunnel is so dark and long that it’ll be a while before you see the exit. That’s why focusing on the present, shifting your perspective to look at what you do have, and being grateful for it, will help you move to an abundance mindset.

Abundance is the place when new amazing ideas are born, ideas that help your ideal clients. When you produce value for them, you’ll receive value in return. For this reason, create a daily gratitude habit. Whether you journal about the things you’re grateful for every night before falling asleep or incorporate it into your morning routine, consistency is what matters.

Last but not least, don’t forget to have fun while becoming a high-performer!

Gratitude creates abundance in you and around you. You have nothing to lose and everything to gain from practicing it daily.
Maggie Perotin

23 Quotes to Motivate You When Times Are Hard

I love motivational and inspirational quotes. They bear the truths that sometimes we forget about. Since entrepreneurs deal with lots of challenges regularly, not to mention the current virus crisis, a great motivational quote can change your outlook for the day.

That’s why I decided to handpick 23 of my favorite quotes for you to read whenever you need a bit of inspiration.

1. Guard your mind, be intentional on what you allow to come in.

What we think affects our feelings, feeling drive our behaviors and our behaviors are directly collated to our results.

Keep your thoughts positive, because your thoughts become your words.
Keep your words positive, because your words become your behavior.
Keep your behavior positive, because your behavior become your habits.
Keep your habits positive, because your habits become your values.
Keep your values positive, because your values become your destiny.

Mahatma Gandhi

2. We create our own life.

We might not have an influence over everything that happens to us, but we get to decide how we react to those things and what we do about them.

I am not a product of my circumstances. I am a product of my decisions.

Stephen Covey

3. Chose simplicity.

No one can operate in unnecessary complexity. Complicated is overwhelming, creates chaos, especially in hard times.

Life can be as simple or as complicated as you make it be. Chose simple, it’s a faster way to happiness.

Maggie Perotin, Stairway to Leadership

4. Alignment

Align what you do in your business with your strategies. Align your strategy with your vision and dream. This way you’ll stay on course.

You’ve got to think about big things while you’re doing small things so that all the small things go in the right direction.

Alvin Toffler

5. Creativity is like a muscle

Innovation is creativity. Creativity is one of the essential skills to nurture in our businesses. It helps us be unique and stand out in the market.

You can’t use up creativity. The more you use the more you have.

Maya Angelou 

6. Failure

In the new COVID reality, the times are hard right now for a lot of us. J.K. Rowling knows something about that. Let’s learn from her.

Failure is so important. It is the ability to resist failure or use failure that often leads to greater success.

J.K. Rowling

7. Success

The daily habits and routines we set in our lives have a more significant impact on our success than motivation to pursue our dreams.

It was character that got us out of bed, commitment that moved us into action, and discipline that enabled us to follow through.

Zig Ziglar

8. Excellence vs. Perfectionism

Perfectionism is limiting. We cannot grow when we wait for the things to be perfect (will they ever be?). The only way to grow is to put yourself out there and do the best you can with the knowledge and resources you have in every given moment. The more you do that, the better you become.

The world needs your excellence, not perfection. Don’t hold back, lean into it.

Maggie Perotin, Stairway to Leadership

9. Passion

Have you been dreaming about doing what you’re passionate about but waiting for the right moment? That moment is now.

Passion is energy. Feel the power that comes from focusing on what excites you.

Oprah Winfrey

10. Habits

A keystone habit is one that ends up having a ripple effect on your life. Create good keystone habits that have a positive influence in many areas of your life. Start small, now, with one. You have the time.

If you are going to achieve excellence in big things, you develop the habit in little matters. Excellence is not an exception, it is a prevailing attitude.

Colin Powell

11. Optimism and Hope

I wrote a whole article about hope. If you’re out of hope right now or think hope is just wishful thinking, it might help you. You can read it here.

Optimism is the faith that leads to achievement. Nothing can be done without hope and confidence.

Helen Keller

12. Simplicity

Sometimes we are so close to the problem that we don’t see solutions. And quite often the solutions are very simple. If you’re in this situation and need help, I’m happy to offer a free consultation to help. You can book it here.

Sometimes the questions are complicated and the answers are simple.

Dr Seuss

13. Dealing with challenges

In every challenge, there is an opportunity waiting to be taken advantage of.

When you see a roadblock or challenge as an opportunity, it is amazing how you are already halfway there.

Frances Hesselbein

14. Don’t let fear paralyze you.

The path to success is to take massive, determined actions.

Tony Robbins

15. You have time for what’s important.

If you really want to do something, you’ll find a way. If you don’t, you’ll find an excuse.

Jim Rohn

16. Self-development

To become the person you dream of with the results you want, self-development is the answer.

The world as we have created it is a process of our thinking. It cannot be changed without changing our thinking.

Albert Einstein

17. Don’t give up.

You should never view your challenges as a disadvantage. Instead, it’s important for you to understand that your experience facing and overcoming adversity is actually one of your biggest advantages.

Michelle Obama

18. Pivot and keep going.

Most great people have attained their greatest success just one step beyond their greatest failure.

Napoleon Hill

19. More about time

Use the time you have now to bring you closer to where you want to be. Don’t let it slip through your fingers wasted.

Time is really the only capital that any human being has, and the only thing he can’t afford to lose.

Thomas A. Edison

20. Dream

Dreaming is the first step of the universe telling you you’re capable of achieving it. DREAM-PLAN-DO!

If you can dream it, you can do it.

Walt Disney

21. Plan

Once you have a dream, the next step is to plan it. DREAM-PLAN-DO

A goal without a plan is just a wish.

Antoine de Saint-Exupéry.

22. Do

Don’t wait. Start today. DREAM-PLAN-DO

Yesterday is gone. Tomorrow has not yet come. We have only today. Let us begin.

Mother Teresa

23. Have courage

Without fear, there would be no courage. Any antidote needs its trigger. Next time you feel scared to go after your dreams, remember that only this way you’ll find the courage to do it.

Maggie Perotin, Stairway to Leadership