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The Secrets to Building and Nurturing Strong Client Relationships

No business exists without clients. There is no successful business without raving clients who not only come back over and over but also spread their delight about the business and thus bring more clients by word-of-mouth. 

I think that the only way you can turn your clients into raving fans is by building and nurturing strong relationships with them. For this reason, in this week’s article, I’m sharing seven secrets on how to do it. 

1. Take the time to know your clients well

Understanding your clients and speaking their language are the first steps to building strong relationships.  When you know their dreams, needs, wants, and challenges, you’ll be able to match your solutions to them. That’s the only way your clients will buy from you.

How do you get to know them, you ask? By being present and visible in places where they hang out. By listening and reading to what they say and engaging in the conversation. And in case you think you’re not visible enough to your ideal clients, then download the Guide with 49+ Ways to Gain Visibility here.

Once you do that, don’t stop there; try going deeper. Build a relationship that’s not just all business. Knowing what your clients love, what they are passionate about as people will create even a more personal relationship and maybe also turn it into friendship. It’ll create many benefits on many levels for you and them.  Why? Because by taking interest in your clients as whole human beings, you make them feel important and show that you care.

2. Deliver the best value for their money

Your clients won’t buy from you if they think they won’t get more value out of your products or service than the money they spent purchasing them. With this in mind, deliver them excellence in quality and experience every time. Raising the value of your offering continually should be on top of your mind and a key strategy for business growth. How can you do that, you ask? Get creative. Do market research. Observe other businesses not only in your industry. Innovation and new ideas can come from many places, even the ones you would never have expected.

3. Communicate often and excellently

It’s important to realize that communication with your client has many sources. Your more formal ways can be your order intake forms, invoices, newsletters, or marketing content you put out there. At the same time, you also have informal methods that are amazing in strengthening the relationship you build. Sending your client a text, PM, calling, to check on how they are doing goes a long way. Additionally, if and when you can take them out for lunch or to an event with no hidden agenda for selling will allow you through fun to create a strong emotional bond for a long time.

4. Constantly find ways to serve them

If you always find ways to serve your clients and couple it with secret 2, you’ll turn them into your raving fans. There are many ways you can do that outside of delivering your outstanding offering. You can share your expert knowledge to help them with a struggle. You can acknowledge them in your promotional materials or help them promote their business. You can also support a charity close to them. Moreover, you could reciprocate and refer their business to your network, not to mention becoming their client if possible.

5. Own your mistakes

No one is perfect. No matter how excellent your offering is or how much you try to avoid issues, mistakes will happen. And that’s OK. When you have a strong relationship with your clients, you can own your mistakes and do your best to correct them. Don’t forget that they’re people too. Most don’t expect perfection, and when you have their trust, they’ll understand that things can go sideways. What they’ll appreciate is you owning up to the mistakes and communicating excellently and frequently while you’re working hard solving the issues. 

6. Value their opinion

One of the best ways to improve your offering is by asking for feedback from your clients. Whether they are raving fans or those who went through challenges with your business, they’ll give you fantastic ideas to get better, Ideas that you probably didn’t think about. After all, they are on the receiving end of your offering. That’s why their perspective is invaluable.  And when you ask, you’ll also show them that their opinion matters, that they matter.

7. Be yourself

Last but not least, never forget to be yourself. There are many many tips in the above secrets. I’ve given them to you to spark ideas and make you think rather than telling you to adopt them all and potentially get overwhelmed. Whatever you chose to implement or change in your business, ensure that it aligns with your vision, mission, values, and you. Because you are unique, your business is unique and those are fundamental reasons why your clients buy from you. So, whatever you do, don’t lose sight of this paradigm. You can improve and get better, innovate, and change, but the core brand  – YOU – need to shine through all these choices.

To conclude: equipped now with all these ideas, enjoy the process! If you’re not sure which ones would work best for your business, then don’t hesitate to ask for help through a free strategy session with me. In just 30 mins, I’ll help you get started! Click here to schedule one.

People will forget what you said. They will forget what you did. But they will never forget how you made them feel.
– Maya Angelou

Why Business Alignment Is Something, You Can’t Afford to Ignore.

Have you ever heard of the alignment in the business context? Or just your health and body? Even if you only heard about the latter, there are many similarities between the two and three main things you must know right away and can’t afford to ignore about achieving alignment in your business.

Just like with your body, you achieve results faster, more efficiently, and with less “injuries” along the way, when all the aspects of the business are aligned. Alignment also helps all your major business systems to function more effectively and efficiently, which in turn brings you higher profits and supports the fulfillment of your long-term dream.

So how does the alignment look in your business?

1.     Your DREAM

I’m sure you started your business for a reason. You have a purpose, a long term dream you’d like to achieve. And that’s amazing. If you have that, then your business vision, mission, and values need to align with it. Those are the long-term foundations of your business that don’t change much, support the purpose and guide you on the how’s, i.e., strategies that will allow you to get there.

Have you ever gone through the exercise of establishing these foundations for your business? And if you did, have you aligned them with your higher purpose and vision for you?

If your answer is no, then don’t waste more time and do it. With my free Clarity & Focus training guiding you, it’ll take less than 1 hour, and the benefits you’ll get are many. Here are the top 3:

  • You’ll start your alignment journey, and from there, you can move to strategies (marketing, branding, sales, etc.) and the plan that’ll help you achieve your Dream.
  • You’ll gain lots of Clarity on what’s essential in your business and with that Focus that gets rid of procrastination.
  • You’ll make the best decisions possible for the sustained growth of your business.

If these three reasons got you thinking about the benefits of creating your business foundations, then click here to download the FREE Clarity & Focus training, find out seven more benefits and start using them all for yourself.

2.     Your PLAN

Once you have the foundations set, you now can start aligning the “how’s” to them and each other:

  • How do you make your business visible by marketing?
  • How do you talk to your ideal client (messaging and who is your ideal client)?
  • How are you pricing your products or services?
  • How are you delivering them?
  • How are you managing your finances?
  • How are you utilizing your most precious resource: time?

After creating and aligning these strategies,  it’ll be easy to develop PLANs to implement them. Whenever I do that with my clients, they’re so excited they can’t wait to go out there and start doing.

3.     The DOING

Business alignment brings excitement and belief that everything will work well, just like your body. You feel amazing and just know that you’ve chosen the shortest way to fulfill your Dream. There’s nothing more motivating to the action than that. 

This is exactly why entrepreneurs whose businesses are aligned have no issues with procrastination or overwhelm. They go out there, implement their plans, and when they face challenges, adjust and keep growing.

Because when the Dream, the Plan, and the Doing are aligned, magic happens.

Lastly, I wanted to play a trivia game and ask you a question.

Do you know what chiropractors and business coaches have in common?

If you never tired the services of a chiropractor for your body, I highly recommend it. Even though you might be taking care of your body through stretching, movement, and a healthy diet, with time, stress, and challenges, your body will lose the alignment. That’s why I highly recommend getting chiropractor’s help regularly. Every time I go and get adjusted, I feel like I was born again :0) ready to conquer the world. In fact, I’ve just got re-born back this weekend 😉.

By the same token, aligning your business regularly with an expert like a business coach will create the optimal results for your business.

As a business coach, I use my DREAM-PLAN-DO coaching model to help you avoid a lot of mistakes and frustrations, work smart, and not just hard. And with the alignment we achieve in our business, you achieve results far beyond what you could have accomplished without it.  So, if now you’re wondering how such alignment would work for your business and would like to talk about it, click here and schedule a free consult call with me.

What Can You Learn from Albert Einstein About Running Your Business?

We all know how Albert Einstein was, a great Nobel Prize scientist. His general theory of relativity changed how we understand space and time. No doubt, Einstein was a genius physicist that made enormous contributions to humankind in the 20th century. Moreover, with his theoretical and philosophical work, he’s been inspiring many people, including myself. That’s why today I wanted to share with you 7 of his most famous quotes to inspire you as well. 

1.

Life is like riding a bicycle. To keep your balance, you must keep moving. -Albert Einstein

Nothing stays static. The universe is expanding, and we should expand with it. Each of us has enormous talents that only some utilize to a certain capacity. And even those who do, without continuous growth and movement, we won’t be able to tap to their full potential. Did you know that most people use only 10% of their potential? Yes, only 10%! Imagine what you could do, how you would be able to change your world and the world around you for the better even if you only used 50%? And what’s Einstein is saying here is that personal development is the first step to achieving that. When you stay stagnant, you get complacent, can lose balance and fall. When you keep moving by improving yourself, you expand with the world.

Are you thinking of reaching more of your potential, getting greater results in your business than you can ever get by yourself? If you’re answering yes to that, then let’s talk! Click here to schedule a free consultation with me.

2.

Three Rules of Work: Out of clutter find simplicity; From discord find harmony; In the middle of difficulty lies opportunity – Albert Einstein

Once you start moving, complications in life will inevitably come. No one person in this world has a life laid out for them on a soft red carpet of rose petals. All of us, at some points in our lives, have our challenges to face and cross to bear. What’s different between people is how we handle them. Our problems are as complex as we make them be. Simplicity is the light in the tunnel. Finding it provides direction and leads to harmony. 

I talked more about simplicity only last week in my fabulous on-line community Businesswomen with Passion 4 Life. If you value simplicity as much as I do, join us here and watch the video from February 3rd to learn how simplicity can help you with your day to day difficulties. And when you treat challenges as opportunities to grow on top of it, you keep expanding your universe for the better. 

3.

We cannot solve our problems with the same thinking we used when we created them. -Albert Einstein

I LOVE this quote. It’s so simple and so profound. How many times do we get caught up in the problem thinking it’s impossible to solve, and yet we don’t even make an effort to try to look at it from a different perspective? Whether it’s through stepping away, having an objective look at our role in it, or asking someone for advice. This very thing is one of the reasons why the most successful people have coaches: business, life, or health, coaches for areas in life when they are looking to grow and expand exponentially.

Why?

Because the coach offers a different perspective, they give you an opportunity to grow faster, change the way you think so that you can solve the problems you face and move forward by getting results. What are the biggest challenges you are facing right now in your life or business? Have you tried stepping away from them and seeking another angle to look at them?

I’d like to offer you a free brainstorming consult to talk about any challenges you’re facing in your business right now. Whether we end up working together or not, know that during this call you’ll gain a different perspective form my advice that can help you simplify things get past the current roadblocks and move forward faster.

So, don’t waste time to grow and schedule the free session here.

4.

Creativity is intelligence having fun. – Albert Einstein

In case you thought that you’re not creative, I want to try and convince you otherwise. I know that people often associate creativity with arts only, but I agree with Einstein. We as human beings are all creative and being creative is fun. And especially you, as an entrepreneur, you create every day: your marketing content, new offers of your products or services for your clients, relationships you build, plans and visions you make, etc. Isn’t all that creativity as well? Now. that you agree and you’d like to tap into more of your creative potential but not sure how to unlock it, read more about it here.

5.

A person who never made a mistake never tried anything new. – Albert Einstein

In other words, it’s impossible to try new things, experiment without making mistakes. Mistakes are part of discovery, learning, and our growth. It’s sad that through our childhood, many of us are conditioned to be scared of making mistakes, to play it safe. Such conditioning prevents us from reaching our full potential. However, the good news is that we can change that. We are responsible not only for everything we do and the consequences of our actions but also for our attitude toward what happens to us and. We have control of how we go about all of it. My call to you is, don’t fear to fail. Those experiences are fantastic opportunities to learn and can propel you to great results. So try new things, fail, learn, and keep going!

6.

It’s not that I’m so smart, it’s just that I stay with problems longer. – Albert Einstein

We are all intelligent and can achieve amazing results when we persevere. The most successful entrepreneurs have grit, the uncanny ability not to give up and always go the extra mile. And it’s lonely out there on the extra mile because it’s not easy. It’s easier to give up instead of persisting when issues come up. It’s easier to get back to our comfort zone to avoid more challenges than staying with the problems longer to solve them. Most people chose an easy way out, but those who “stay with the problems longer” are those who rip the rewards.  

7.

Only a life lived in the service of others is worth living. – Albert Einstein

I’m sure this last one is a no brainer for you. Every entrepreneur I speak to or help started their business because they wanted to help. They have a talent, an idea that can help people, and that’s why they start their business in the first place. They want to change the world for the better. But since I’m posting this blog the week of Valentin’s day, I want to point this thought in a different direction – your personal life, your relationships there. Who do you serve? When we shine the light on others and don’t focus on ourselves, we become happier. As human beings, most of us feel fulfilled when we help others. This attitude makes us all leaders. So this Friday, shine a light on those you lead in your personal life and celebrate them. Who is it going to be? And most of all, extend that celebration for the next 311 days of this year.

Happy Valentine’s!

Having Difficulties with Sales? Start Thinking Like Your Client and Get Better Results.

I read somewhere this saying of Rockstar Salespeople: “People love to Buy; we hate to be Sold.” Nine simple words and so much depth to them. Who doesn’t like shopping or purchasing services that fulfill our needs and wants? Everyone. But at the same time who likes to be told what they should buy or what apparently, they need? No one.

So, if you’re struggling with finding clients in your business, pause for a moment and look inwards:

  • What’s your mindset about and approach to sales?
  • Are you trying to convince your potential ideal clients that what you have is the best, and they should buy it regardless of their situation?
  • Are you genuinely listening to the person, or are you just focused on getting through yet another conversation asap?

Dig deep and be honest with yourself as this is the only way you’ll become aware of areas you could potentially improve. And if you realize that indeed, you could use some improvement, then read on.

Below, I’d like to offer you 5 tips on how to think like your client and increase your sales.

1. Embrace the Abundance Mindset

You Begin by Always Expecting Good Things to Happen.

Tom Hopkins

Why? Because scarcity creates scarcity and abundance creates abundance. Whether it’s with the content you put out there on social media, or in prospecting for new clients, have an abundance mindset. In other words, don’t fear to share valuable insights into your content that can help your ideal clients whether they buy from you or not. What you say or post reflects who you are and creates your brand. To buy from you, people need to know you, like you and trust you. They will if you’re genuinely offering value to them in every step of their customer journey with you.

Moreover, there are enough potential clients in your market for everyone who is in it. You have something unique to offer that no one else does because it’s coming from you. Consequently then, if you consistently provide great value, you’ll find people that connect with it and will want to buy from you if given a chance.

2. Ask Lots of Great Questions

If You Are Not Moving Closer To What You Want In Sales (Or In Life), You Probably Aren’t Doing Enough Asking.

Jack Canfield

To know what your clients are thinking, understand their pains so you can provide solutions. Gaining such an understanding requires asking a lot of good questions. Great business leaders ask great questions. And as a leader of your business, you need to grow and hone that skill as well. Your business doesn’t exist in a vacuum but is here to serve others.

Therefore, analyze the latest sales conversations you had by answering the following questions for yourself:

  • How did they go?
  • What questions did you ask?
  • Who talked more?
  • Did your questions allow you to get to know the potential client, the situation they are in, and their pain points or goals?

3. Talk Less and Listen More.

Seek First to Understand, Then to Be Understood.

Stephen Covey

Those who understand their clients’ needs and wants best and can translate their offering as solutions to these are winning.  Such an understanding comes from deep empathetic listening. Unfortunately, very often, people half-listen focused in their minds only on what to say next. Being present in the moment in your conversation with a potential client rather than thinking about how to respond to them is key to truly understanding them. And don’t worry, “what to say next” will come very naturally to you. Moreover, it will also be better once you have deeply understood your client. 

4. Provide a Solution Speaking Their Language

Approach Each Customer with The Idea of Helping Him Or Her To Solve A Problem or Achieve A Goal, Not of Selling a Product or Service.

Brian Tracy

The way your potential client describes their challenge is different than yours. It’s because you are an expert in your field and are so close to everything, you think everyone knows as much. There is nothing further from the truth, and as experts, we tend to forget that.

As you’re listening deeply to what your clients say, put yourself in their shoes. Imagine you are them experiencing their pains, dreaming of their goals. What solutions do you need at this moment? Can your current offering be one of those solutions or do you need to adjust it?

Once you know what to offer, use their language to present your solution. Always break it down to terms they understand and associate with. Throw away “expert” mumbo jumbo that can confuse and repel them. Such an approach shows that you care, that you empathize with them, and create offerings tailored to help them, not someone else.

5. Build Genuine Relationships.

To Build A Long-Term, Successful Enterprise, When You Don’t Close A Sale, Open A Relationship.

Patricia Fripp

Not every conversation with a potential client will end in a sale. Even the best of the best don’t have a 100% sales record in any given year. That doesn’t mean that your relationship with a person you talked to ends here. Just like with your current clients, spend time building relations ship with your potential ideal client that is a ‘NO’ for now. Find a way to nurture them and provide value. By staying in touch, this way, you can keep asking more questions and deepening your understanding of what they need.

Keep in mind that the most successful businesses are built on strong and genuine relationships.  Yes, this takes time, and yes, it requires effort. However, I think that relationship building is one of the most rewarding parts of growing a business, right beside helping a client.

Just One More Thought

In case you see value in the above tips but are not sure how to put all this to work, I prepared a Sales Strategy Outline for you to help you use it in real situations. It’s not s sales script because I don’t want you to sound like a robot when you’re talking to your ideal clients :). Instead, it’s a great tool that will help you flow the sales conversation naturally, ask questions, listen to understand, and ultimately gain permission to offer your solution.

If this sounds like something you need now, click here to download it.

Happy Selling!

5 Powerful Tips to Help You Become a High-Achiever. Entrepreneurial Roller Coaster 3/3.

Moving from a hobbyist entrepreneur to a CEO of your business is not easy but a necessary shift to take your business to the next level. The following change you need to make is becoming a high achiever. In other words, learning to effectively maximizing the time you have to work smarter, not harder, to achieve more in less time, to reach your goals and more without burning yourself out.

And this is what we’re talking about today, week 3 of the entrepreneurial roller coaster series. Just think of any role model entrepreneur in your industry you look up to. They didn’t achieve success by luck or without hard work. They made it possible through hard and strategic work performed overtime consistently. They became high achievers.

That’s why today, I’m sharing with you five powerful tips to help you become a high-achieving entrepreneur, just like your role models.

1.   Stay connected to Your Vision

The high achievers not only have a Vision for themselves and their business but are also deeply connected with it. They ensure that any critical decisions about their business align with the Vision, which in turn allows them to pick the most effective strategies (marketing, offering, structure, growth opportunities) and align their execution part as well.

As a result, they achieve the following:

  • Laser focus and ability to overcome the “shiny object syndrome” distractions;
  • They don’t feel overwhelmed or paralyzed by too many options on which way to go in their business
  • They accomplish A LOT more with the same amount of time you have and consequently create incredible results.

Now that you know that think about you. Do you have a vision for your business? Is everything you do in it align with it? Do you see the results you want to see? If you’ve answered no to any of these questions, then it’s time to create something different. It’s time to pause and do this one foundational thing: align with and stay connected to your Vison.

To help you, I prepared a great and free Clarity & Focus training. It’ll walk you step by step on how to create your Vision and align your values, mission, and goals with it. Click here and get going on a journey of a high-achieving CEO.

2.   Challenge Yourself with Setting Ambitious Goals

Ambitious can mean different things to different people, and there are a lot of theories on how far a goal should go. My take on it is that your long-term goals should be VERY ambitious, something that makes you quite uncomfortable.

However, as you break down your goals to smaller chunks: this year, this quarter, this month – each one should be stretching past your current abilities but at the same time not paralyzing you through its magnitude.

It’s why working with the coach is so beneficial to most people. A coach pushes you more than you’d ever push yourself and holds you accountable to it. They also provide support in building the right habits and structure making sure you stay committed and consistent. No wonder most people get much better results and achieve their goals faster when they partner up with a good coach.

3.   Build Routines and Habits that Make the Execution of Goals Easier

What helps me with ensuring that I write this blog every week? Grow my business while working a demanding corporate leadership job? Raise my kids and excel at an on-line executive MBA? 

It’s all possible because of good habits and routines that support my goals. Let me illustrate this with a health goal example: if you reduce your soda intake by only one pop a day and replace it with water, you could lose about 15 lb n a year! Isn’t that amazing? Without harsh exercising but only a minimal diet change, you can lose 15 lb. Such is the power of small good habits performed consistently. And you’ll see the benefits of that in any area of your life, business included.

Structuring your days so that you don’t need to waste time and energy, making decisions about every little thing makes it easier to maximize the time you have for your business. We all have 24/7/365. We all need to sleep, eat, and have time for loved ones and ourselves. There is only so much time each of us has for pursuing our business goals. High achieving athletes, CEO’s or artists ensure to maximize this time with value-added activities, work that is not a distraction but a vessel bringing them closer to their Vision.

4.   Invest in Your Personal Development

I’m passionate about self-development, so maybe I’m biased. But I’ve seen the positive changes investment and dedication to it made on many other people and me. If you study Olympics athletes, all successful CEOs, artists, or entrepreneurs, you’ll realize they all invest in themselves enormously.

Why? Here are three critical reasons from your business perspective:

✅ If you grow, your business grows. For one thing, it’s impossible to move your business to the next level if you, don’t move to the next level first. It’s like planting all your seeds in the garden and then expecting them to grow without watering them. The water for your business is your creativity, innovative ideas, relationships, organization, and leadership. You need a tap to take if from, and that tap is constant self-development.

✅ When you improve as a person, your relationships improve as well. Here I’m talking not only business relationships with your clients or suppliers but also your partners, employees, and the loved ones around you. In other words, as you develop your leadership skills, such as listening, communication, conflict resolution, self-management, team development, etc. they will, by all means, have a tremendous positive impact on your personal life as well.

✅ Personal development is a huge time saver. The better you become at any given skill, the less time it takes you to do things. It’s how you save tones of time so that you move on to the next thing and grow even more.

5.   Have Fun

Marc Anthony said it best: If you do what you love, you’ll never work a day in your life.

I’m assuming you became an entrepreneur to do what you love. But I also know that it’s very easy to get tangled up in day-to-day busyness and fire fighting.  If you lose the fun, passion, and joy from what you do every day, you’ll also lose creativity, ideas for improvement, and innovation that keep your business competitive.

So don’t forget about FUN. Do you have enough fun every day? How often do you laugh?

As you create structure, routines, and habits, fun needs to have a place in here alongside with rest. All of this and laughter will recharge you and give you the energy to deal with challenges.

Final Thoughts

The trick to achievement and making any positive change in your business is not just knowledge but doing. The fact that you read my blog and know more now than you did 5 minutes ago isn’t going to bring any benefits if you just leave it at that. That’s why the coaching model I developed to help my clients grow their business has three steps: DREAM-PLAN-DO. All important for high achievement: Vision, mindset, strategy, but DOING is what makes it happen. If you’re curious to know more about how my model can help your business rise to new heights or need help in the “doing” department, click here to schedule a free consult with me. Let’s talk!

A Hobbyist or a CEO? Which one are you? Entrepreneurial Roller Coaster 2/3.

Welcome to week 2 of the Entrepreneurial Roller Coaster series. Last week, we talked about the lifeline of any business – your clients. This week, the topic shifts to you – the most significant asset your business has.

Many entrepreneurs start their journey as hobbyists. They have an idea about something they love to do; they think it would be good to make some money out of it and take the first steps toward making it happen. Then the business grows. And as it expands, at some point, they need to make a decision: “do I become serious about turning the hobby into your sole source of income” or “do I continue with it as a hobby?”  If you’re the one who chose the former, then you need to shift your role from the hobbyist to the CEO.

That’s why today, I’d like to share the three most essential aspects of this shift, especially in the beginning.

1. Being professional and authentic at the same time

There’s a lot of talk and advice out there about being authentic but not a lot about professionalism. And personally, I think that because of it, sometimes authenticity is misunderstood, and professionalism underrated. When, in fact, they go hand in hand together, especially for business owners who are serious about their growth.

Here is what I mean by that:

  • Professionalism is about showing up for your audience and clients and delivering excellence in everything you do consistently. I’m not talking about perfection here and will refer to this article for more details.
  • Whether you feel like it that day or not, when you’re professional – you show up and deliver your best. Imagine if Adele or Beyoncé canceled every show when they feel a bit under the weather or had a bad day? I’m not saying show up when you’re sick and can’t function (even the Adele doesn’t do it), but self-managing your emotions so they don’t control you is key to being successful and doesn’t take away from your authenticity. This way, you show your clients that you care and respect them (and yes, sometimes it means dressing appropriately to the occasion too).
  • When you show up, speak from the heart, in a way that only you can (authenticity) but be prepared at the same time (professionalism). Trying to wing it and, in consequence, ‘babble’ is not really authentic and undoubtedly not professional either. 
  • Be there for your clients to serve them, to help them skillfully solve their issues. When you make it all about them, not only do you show professionalism, but when you draw from your experience and share learnings from your own mistakes, you are also authentic and relatable.

2. Understanding that your BRAND is a PROMISE, not just its visual representations such as logo or colors.

Your brand is a promise to your clients of solutions you deliver to them consistently. It should align with your business vision, mission, and values. And as a CEO, you need to stay connected to them.

When you have a strong vision, mission, and values that align, it’s much easier to make crucial decisions for your business. It’s much easier to stay the course, not to get distracted by the next shiny object, because they help you stay focused.  They are like your North Star showing the way to your destination in the darkness.

So if you haven’t thought about them yet or aren’t sure if they’re aligned, take my free Clarity & Focus training that will help you do it. You’ll see that it’ll be the best hour of your time you’ve invested in your business. Click here to gain access.

3. Growing your business in a strategic way

CEO’s don’t take random actions in their business based on a never-ending to-do-list containing just thoughts or ideas without structure. CEO’s are strategic. They set goals that align with their Vision. They care about the overall health of their business (clients, partners, employees, finances, systems, etc.).

Your business is an organism just like your body: consisting of many interconnected parts all-important and reliant on each other. Taking a holistic approach and strategically running it is key to long-term success. 

“No matter what the industry you choose to ultimately invest all your time and energy in, be sure you’re the owner, founder, and CEO. Remember, if you don’t own it, you can’t control it, nor can you depend on it.” Brandi L. Bates

Now that you’ve read it, are you wondering: “OMG, that’s a lot, how am I ever going to do it?” To that, I say step by step.

You’re probably doing most of it anyway and maybe need a bit of gap filling or putting structure around it. When you do it, it’ll allow your business to interconnect with all the parts in the most efficient and organized manner. And if you don’t know where to start, I’d say start with Vision, Mission, and Values and go from there. In the event you have any questions as you go along, I’m always here to help, one free consultation away.

Are You Working Hard to Find Clients Consistently but Failing? Read This and Find Out Why – Entrepreneurial Roller Caster 1/3.

Running a business is one of the most challenging things you’ll ever do in your life. It continually pushes you to be creative, reinvent parts of what you do, which often creates an emotional roller coaster. And yet, on the flip side, not many things in life are as rewarding as seeing your dreams, ideas, and creations come to life to help others.

The point I’m making here is that all entrepreneurs go through similar struggles at each stage of their business growth. Whether you’re just starting or running a 6 or 7 figure business, you still have your issues and worries.

That’s why, for the next three weeks, I’ll be running a series of blogs, Entrepreneurial Rollers Coaster, describing entrepreneurs’ most commons struggles with tips on how to deal with them.

In the first part of this series, let’s talk about the lifeline of any business – clients. 

Finding clients is a struggle that all starting businesses need to overcome to grow and mature. There are thee main reasons why you might be struggling more than others in this area right now.

1. Not Knowing Who Your Ideal Client Is

You define yourself by either what your clients want or what you believe they’ll need for the future. So: Define yourself by your client, not your competitor. 
Ginni Rometty

Not knowing your niche is a common challenge for entrepreneurs in their very early stages of operation. Quickly though, you come to realize that when you try to market your products and services to everyone, you’ll reach no one as a result. It’s because no one will feel like you’re talking specifically to them like you understand them and their needs. Just imagine, if someone tried to sell you strawberries when you really wanted a melon, would you buy them?

That’s why knowing who your ideal client is, allows you to get to know them well, put the right solutions your business provides in front of them, and ultimately help them and make sales in the end.

So if finding your niche is your current struggle, read more on how to do it in by clicking here.

2. Not Talking to Enough People

Your ability to communicate is an important tool in the pursuit of your goals, whether it is with your family, your co-workers, or your clients and customers.
Les Brown

Once you know who you can help, next you need to get out there and talk to as many people as possible. Not talking to enough people is the other struggle that prevents entrepreneurs from finding clients.

You can do it in person in your local area, on-line or both, the more, the better.

Firstly, it will allow you to understand your ideal client: know their dreams, challenges, and how they talk about them. Secondly, you’ll now be able to refine your messaging and develop a sales technique that works for you, is natural, and not ‘salesy.’ Speaking your clients’ language is what makes them feel understood and attracted to you. Thirdly, all these conversations will validate if what you offer is a solution to their problems. And as a result, you will get your first clients and ideas on how to refine your offer.

In case striking a conversation with a stranger feels scary and intimidating to you right now, I prepared a guide with 50 Questions to Start Meaningful Conversations. It’s completely free and will get you going 😊. Don’t wait then and download it here.

3. Not Being Visible

Clients become very attached to the fitter who they feel understands them.
Hubert de Givenchy

The great thing about knowing who’s your ideal client is that you can also quickly determine where to find them. Just ask yourself: which social media do they use, in what other places in person and online can I find them? The point is, wherever they spend the most time, that’s where you need to hang out and be visible. 

There are many ways and places where you and your business can gain visibility. I have come up with many of them and will gladly share it here 49+ Ideas on How to Increase Your Business Visibility.

Before you download, though, I’d like to make one disclaimer here 😉. If you’re starting, stretching yourself to thin by trying to be everywhere will quickly overwhelm you. Moreover, it’ll prevent you from cutting through all the other people in that space and making your business known because of the limited time you’ll have to spare for that space. It’s better to spend 1 hr daily in one place, having deep conversations and building relationships with your potential clients than 10 mins in 6 places only to scratch a surface. Now, as you master 2-3 areas in becoming visible and known to your audience, then you can start scaling to more. Need ideas about where to go next? Then you can also use my Guide.

Before We Finish

Everything we’ve talked about above falls into the marketing part of your business. All in all, whether you’re are just starting or growing and thinking to scale; you do need an overarching marketing strategy that guides you. Once you have it, from there, you can set goals and tactics to implement it. And if you do it consistently, not only you’ll have no problem finding clients regularly, but also, you’ll create a system that soon will become second nature, and it’ll serve your business as you scale. The keyword here is CONSISTENCY

After all, anyone can start and run a mile or two, but not everyone can run a marathon. If you feel you want to run it but need help to prepare, my 3-step coaching framework DREAM-PLAN-DO will help you do this. If you’re curious about how I can help you and your unique situation and open-minded to a chat, book one here, and let’s talk.

Three Words, 3-Step Framework. A Simple Solution for Your Business Success.

Achieving great things such as growing your business is never easy. The entrepreneurial roller coaster of ups and downs leaves room only for the most persistent, consistent and dedicated out there. However, the journey to success can be quite simple. And for me simple always beats complicated. This’s why I’d like to share with you this 3-step framework.

Over the last year, I’ve developed the below 3-Step Coaching Model that aligns with a simple framework of how to grow a business. I’m hoping that by sharing it with you, you can take it an apply it, and grow your business successfully.

DREAM

We all dream. It’s a natural gift that no one teaches us. Since birth, we’re curious and want to discover the world with this magical wonder in our eyes. And as we explore it, we start dreaming. We dream about places we want to go to, people we want to meet, a person we want to become, and the things we want to do.

As a result, when we become adults, we have the privilege to transform the dreams into our Vision: a vision for ourselves, our business, our relationships. Such a Vision becomes a basis for the next steps.

But before I go there, there are two other things in this step you need. The first one is your Mindset and the second Leadership. Without the right mindset and self-leadership, you’ll give up sooner than you think, or you’ll hinder your business growth, for example, it’s hard to become a people’s leader without the ability to lead yourself first.

At the same time, both: mindset and leadership aren’t static, once set-and-done things. They’re a journey of growth and self-improvement.

PLAN

Once you have the Vision, it’s time to Plan. If you’re scared of planning, don’t be. Planning is an exciting, creative process where you can put your dreams on a trajectory to become a reality.

As an illustration, let me give you this analogy first. There is nothing more exciting than planning a dream destination trip to Paris, Bali or Hawaii, right?  Planning your business growth is no different at all and you’ll need the next three elements to do both.

The first one is your Goals. They become your destination especially when derived directly from your Vision. If the goals are your destination, then Strategy and Tactics become your roadmap to achieving them.

So, let’s go back to our exotic trip example. You pick Paris or Bali or Hawaii, then you create a strategy on how to finance it, who to go with, where you’re going to stay. Tactics are steps you’re going to take to implement your strategy such as booking plane tickets and accommodation, telling whoever is going with you about it, packing, getting to the airport, etc.

Based on this example, can you imagine now how planning would work for your business? Not to mention that for me, this is much more exciting than an exotic trip. Why? Because here we create our future. If our goals are aligned with our Vision, then through Planning you’re starting to fulfill your bigger purpose. You’re planning how to make a difference in your life and those you help. You’re planning how to make the world a better place one client at a time.

DO

Finally, we’ve arrived at the third step. What would your dreams and plans become if there was no doing following them? Doing is where the rest of the magic happens. It’s here where the creative process you’ve started in planning comes to complete fruition. And as you’ve probably guessed, this step also consists of 3 parts: Action, Habits, and Systems.

First, Action allows you to make your goals a reality with the help of strategies and tactics you’ve created. The right mindset and self-leadership are there to motivate you, push you and help you learn and improve as you go.

You do not rise to the level of your goals. You fall to the level of your systems.

James Clear, Atomic Habits

Moreover, intentional, good Habits and Systems make everything easier altogether. Why? Because the collections of your habits create systems in your day-to-day business operations. When right, they offer you the ease of doing, create a compounded power of progress, and ultimately add to your competitive advantage.

WHAT NOW?

You’re probably thinking OK, great Maggie but what now. All you’ve described above is simple, logical, common sense et all but it’s a LOT and just thinking about the whole framework overwhelms me. I’d say deep breathe and take it step-by-step.

If you want to do it yourself, look at the Vision for your business first. Do you have one? Does it align with YOU? If not, click here to download a free CLARITY & FOCUS training that can help you fix it.

Then think about your mindset and self-leadership. Are you ready to do do what it takes to go after your dreams? If you’re scared, procrastinating or overwhelmed, then start reading books or listening to podcasts that will help you grow in that area.

Next, start Planning. What are your goals, and do they align with your Vision?  Do you have a strategy and tactics on how to achieve them? Wherever your answer is a “no”, start there.

Lastly, I’m sure you’re already taking action in your business. Here then, assess if what you’re doing now aligns with step two. Do you use your tactics daily? Do they align with your strategies and bring you closer to achieving your goals? Assess your systems and habits. Do they make it easier to act and complete day to day tasks? Maybe it’s time to slowly develop better ones?

IN CLOSING

If you decided that you’d better off getting help in any of these areas, then let’s talk. This is my 3-Step Coaching Model: Dream-Plan-Do. And depending on your unique situation, we’ll align our work together on each step according to your needs.

How about we start with a free consult session? Schedule it now by clicking here.

Congratulations on Your Exciting 2020 Business Goals! Here are 7 Tips on How Not to Lose Motivation and Keep Going Past January.

Motivation is a powerful force that helps us make things happen. And yet it’s quite elusive for some. Many people get motivated by the simple date Dec 31/ Jan 1 – the New Year. They make resolutions to improve their health, relationships, or businesses and set goals. In the beginning, most are motivated to act and make things happen. Still, then by the end of January or mid-February at best, the majority abandon the noble goals and go back to their previous routines. And if you don’t believe me visit a gym in these times and see the difference for yourself. 

It’s easy to get a spark of motivation with an initial cue such as the New Year. It’s harder to make it stay. That’s why I decided to write this blog now, at the cusp of the New Decade to help you stay motivated and consistent in pursuing your goals. If you do, the actions that you need to take to achieve them will become habits before the novelty and enthusiasm for them wear off. 

Moreover, if you can master motivation, you’ll be able to deal with any setbacks, inspire yourself to move forward, genuinely grow, and create things you’ve been dreaming of. 

Here are then 7 ways to help you stay motivated beyond January and 2020. 

1. Align Your Goals with Your Values and Why 

I’m assuming you created your business for a few reasons: some internal to you (ex. time flexibility) and some external (ex. to help others). Knowing those most important ones, the WHY, as well as linking your business goals with them and your personal values is a powerful force that keeps us going, especially in the challenging times. 

And if you haven’t thought of doing this, setting such foundations for your business, or would like to revisit them now, I prepared a gift for you. Clarity & Focus is a free training that will help you do just that. You can download it by clicking here.

2. Take Action 

Motivation to do something arises in us when we feel uneasy about the status quo, and it’s easier to change it than to remain the same. For example, we feel so uncomfortable with our body and health that it’s more comfortable to start exercising. Or we are so tired of mediocre results in our business and slow progress, that we hire a coach to help us speed things up and achieve better results. 

Now an interesting fact that you might not know is that motivation gets stronger AFTER we have taken the first steps towards such change not before. Once we get started, the motion creates momentum, which is motivating in itself. It helps with consistency that drives results. And then once we start seeing results, they are even more motivating. Can you see the self-perpetuating circle of action? Taking action is a potent tool all of us have. The trick is to start. And the best way to do that is to make it easy by starting small, which brings me to the next point.

3. Create Routines 

Taking up any new goals is quite tricky in the beginning. Anything new that our brains and bodies are not used to doing requires lots of energy. That’s why our primitive parts of the brain often resist it. However, if we stick with the behavior long enough, it will become a habit (think of a time when you started driving a car and now when it’s second nature to you) with no real effort on our part to continue doing it. 

The secret to creating new habits and routines is to make the behavior easy to start and set the initial goal small and achievable. James Clear described the science behind it very well in his book “Atomic Habits.”

Once you created habits that help you achieve your goals, it’s very hard actually to lose motivation in pursuing them. 

4. Use the Goldilocks Rule to Set Your Goals

Another key thing in this puzzle is how we set the goals themselves. If we set them too high and out of reach, we’ll get demotivated very fast because we won’t belive we can achieve them. On the other hand, if we set them too low and not ambitious enough, we’ll get bored quite fast, and the result will be the same. 

So what’s the Goldilocks rule? 

It’s about setting the challenge that we all love in the optimal zone of difficulty, which means giving yourself a good chance of winning if you try hard enough (like playing tennis or basketball against an opponent that has a similar skill level to yours). 

When we get challenged at the right level of difficulty, our motivation to achieve the goals reaches an optimal peak. That’s why for most people having a coach (in health, business, or sports) helps them achieve results that they would have never reached otherwise. It’s not just the knowledge on the subject we help you with, but also with setting the goals that are at the optimal level for your motivation and then pushing you and holding you accountable to them. 

5. Become the Leader of Yourself and Your Business. 

Leaders don’t tell themselves I “HAVE” to do this, I “MUST” or I “SHOULD” do this. It weakens the motivation because it implies you are being forced by something external to do things you don’t necessarily want to do. 

Leaders know they always have a choice and use its power. Simply reframing your language to “CHOOSE” can be precisely the motivating language you need to hear. “I chose to exercise every day” or “I chose to create this habit in my business” is very empowering. Our language co-creates our reality. Therefore, choose your words carefully and make them work for you.

6.Play to Your Strengths 

Spending too much time in your weaknesses wears you down. Spending more time growing your strengths helps you renew your energy and find your flow. And when we are in the flow, we achieve our full potential. 

Strengths are the place where you can grow your best. So, find the things that you can do all day that you really enjoy and do more of them. Then, delegate or outsource things that you’re not great at and don’t enjoy doing. 

7. Pair up 

Finding an accountability partner can help you stay motivated. However, if you’re ambitious and determined to get results, hire a coach. Through it, you’ll get multiple sources of motivation: 

  • from the need to get your money worth, 
  • the need of not disappointing someone who’s helping you,
  • from the goals set at the right level,
  • regular accountability talks, 
  • from the new tools you’ll learn, 
  • habits you’ll develop, 
  • the results you’ll see, etc.  

Last but not least, if you’ve been thinking about hiring a business coach or you’re not sure how it would work or even have questions about how to DIY all this, let’s schedule a consult call and talk about it. Great conversations always bring surprising new insights. Whether we end up working together or not, you will take away some great things from this time. Click here to schedule our chat now.

How Small Acts of Kindness Can Have a Huge Impact on Your Business

The level of our success is limited only by our imagination and no act of kindness, however small, is ever wasted.
Aesop

I love the Holiday Season. Not only because of childhood memories and tradition of family gatherings but also because we all slow down during this time. We become much more thoughtful, compassionate, and kind to each other. Kindness makes the world a better place. And it happens through small acts of it done many times by many people.

There are many ways how small acts of kindness can also change your business for better. In the spirit of Holidays, I’d like to share 5 of them with you below.

1. You’ll build more trust

Doing the right thing, being kind, builds lasting trust for you and your business. I’m sure you’ve heard that for the customers to buy from you, they need to know, trust, and like you. Trust is a prerequisite for the like. And with kindness, the clients will grow the trust for you and your business along with your partners, collaborators, and employees.

That’s why being respectful to all people you meet, striking up a conversation with a clerk in a grocery store, or showing your appreciation through kind words to a supplier or employee goes a long way.

2. Kindness reinforces brand loyalty

Once your clients trust you, you need to maintain that trust, and small acts of kindness do it every time. You deposit chips to their bank of trust by a simple phone call from time to time with no special occasion to say “hi” and taking an interest in their lives. Another way is to send people significant to your business a thank you card or a small present. With all that, you create a substance behind your brand and deliver the promise it has. Once you achieve this, loyal customers will follow.

3. It promotes high-quality service

Being kind helps to do things right, not just fast. Serving clients from the mindset of goodwill and care will naturally enhance and raise the quality of your service. Whether you’re dealing with a complaint or a regular business event, doing the right thing with care will beat any other strategy. And if you cannot help a potential client with a problem they have, referring to them to a fellow business owner who specializes in it, extends such kindness in many other ways.

4. It fuels learning and innovation

Being kind not only to others but to yourself helps you keep going. There’re many roadblocks we inadvertently face in our businesses. So instead of beating yourself up for mistakes, being kind with yourself and learning from them will help you develop a growth mindset. With such a mindset, you will want to keep going, keep trying, and keep improving in your business. And with improvement comes innovation, which creates a market advantage and successful results.

5. Kindness improves performance

Do you volunteer? Or support a charity? I’m sure you do. Now think about how you feel after doing such things. I know that I feel much happier and eager to go out to the world and do even more good deeds. Acts of kindness energize us, put us in an excellent state of mind helping us to create better results in business and also personal lives. Do you agree?

Final thoughts

Imagine now that your present spirit of kindness continues past the Holidays, that it spreads everywhere, and stays there every day. Even if the pace of life peeks up again or if we go through harder times, the spirit remains.

What effect do you think it would have? I know that kind actions, no matter how small, repeated over and over, day after day, will compound to create a substantial positive impact in your business and beyond.  And if you need someone to guide you through it, help you achieve your full potential and grow your business with no overwhelm, we should talk :). Click here to schedule a free consult with me.

In the meantime, I wish you Happy Holidays!