fbpx

Avoid 5 Most Common Online Marketing Mistakes to Save Money, Time, and Sanity.

We’re in times where every business should not only have a mere presence online and but also fully benefit from this world to build brand recognition, marketing, and sales. And if it wasn’t that apparent pre-COVID-19, it has become a necessity now.

Even when the governments will ease the restrictions, the new reality is going to be different. And the savvy business owners will pivot in the direction of where the new normal is going.

Therefore, whether you’re just starting your business and know the online world is the place to be or expanding your presence online, avoiding these 5 common mistakes will save you money, time, and sanity.

Mistake 1: Being present on wrong online platforms

The key to achieving maximum visibility in your business is to be present where your ideal clients are hanging out. If your audience is mostly on LinkedIn, and you put all your marketing efforts into Facebook, you won’t get much success even with the best campaign ever.

Solution: Do your research first.

Find out what platforms your ideal clients go to, especially for information on issues that your offer solves, and be present there. That’s how they will notice you and get to like you.

Additionally, with consistency and positioning yourself as an expert that’s able to help them and you’ll start gaining their trust.

If you want to learn more about this topic, including online marketing and sales, then download my free-mini course How to Find More Clients Online here.

Mistake 2: Starting your presence on too many platforms at once

Trying to be present on all the social media platforms there are, especially when you’re new to the online world can be overwhelming. Every platform is different, so trying to learn their intricacies all at once can affect your consistency. And consistency is KEY in building an audience with whom you can create real relationships.

Moreover, spreading your focus and energy in too many areas, in the beginning, will most likely lower the quality of the content you put out on these platforms.

Lastly, once you have an audience, you need to nurture them by staying active, replying to their comments, showing that you care. If you don’t have proper time and/ or other resources to help you with that, your brand image will suffer.

Solution: If you’re just starting out, pick one or two platforms you want to be present on and get very good at.

Build the audience there, nurture them, and stay consistent. Once you’ve mastered them, then move on to the next one.

Mistake 3: Writing online content in your expert language

To attract your ideal client to your website and sign up for your newsletter, follow you on social media or buy from your landing page, you need to write content (a.k.a. copy) that speaks to them (a.k.a. converts).  The two most common mistakes entrepreneurs make when creating content are:

a) writing in their own expert language;

b) tooting horns about their offering without really showing how it can benefit the ideal clients.

Solution: Write your content in a language that is not only understandable to your audience but also to which they can relate.

When we’re passionate and knowledgeable about a topic, we tend to think everyone has the same level of expertise in it. Let me tell you that it’s not true. What seems obvious to you isn’t so evident to others.

So, try to go back in time to when you were a newbie to your industry. What did you think about similar offerings? How did you describe the concepts you want to share with your audience?

Additionally, talk to your ideal client and listen to what they say. Tune in to their language. How they are describing their issues? What do they want the solution to bring them? Because all they want to understand about your offer is what’s in it for them. How can you help them solve their issue or reach their goal? 

Once you know that, convey it in your content. This way, it will be valuable for your potential client and will attract them to buy from you.

Mistake 4: Focusing only on Likes and Follows

The purpose of your presence on online platforms is to build an audience filled with your ideal potential client, who one day will be ready to buy your offerings. Therefore, attracting a qualified audience to your platforms is vital. It’s not about having 10K likes and follows from random people that will never buy from you. Because then you’re just busy without really doing anything to grow your business.

Solution: Focus on attracting the right audience to your platforms rather than only a sheer number.

It’s better to have 1K people following you that are your Ideal Clients than 10K who are not. The 1K people will be the ones who will sign up for your newsletter, read it, be grateful for the value you offer, and ultimately buy from you.

Mistake 5. Creating a sales funnel without a promotional plan

Sales Funnels, i.e., a series of landing pages and emails that take your ideal client on a purchasing journey, are popular because they work if done right. They automate some of your selling activities. There are many ways you can utilize them in your business.

The most important thing that many entrepreneurs overlook at first is that creating a funnel with an excellent copy on the landing pages and in emails is only one side of the coin. Only this side won’t bring you email opt-ins, consult calls or sales.

The second side of the coin is equally essential and also requires a budget (sometimes even more significant than the first one). And that is promotion and advertising. You can have the best funnel in the world, but if no one knows it exists, you won’t get any results.

Solution: When deciding on using a sales funnel to grow your business ensure that you have a solid promotional budget.

A robust marketing plan will help you detrmine the right amount for the budget and support the whole project.

And before I close off, I wanted to talk about the primary root cause of these mistakes.

In most cases, it’s the lack of an overarching STRATEGY for the business. As you can imagine from the mistakes above, the consequences of that can be dire and painful. The crazy amounts of time spent creating posts that bring no or minimal results. The money spent on funnels that don’t generate any sales. The stress, the overwhelm, and lost opportunities for spending all that time and money on activities that would actually grow the business.

That’s why the main piece of advice I have for you is to start by creating an online presence strategy. It will allow you to consider all the aspects I have mentioned here and in my free mini-course How to Find More Clients Online.

Once you such a strategy, the rest will be much easier, less painful, and produce faster results. And if you don’t know how to go about creating it, then let’s connect for a free strategy session. During our chat, help you get started and point you in the right direction. Click here to book one.


How to Stay Productive and Sane When Working from Home – 10 Tips That Work in Any Circumstance

This week it’s going to be week 7 of social distancing and staying at home for me. I’m guessing you’re more or less similar in this respect. With the new reality, over the past few weeks, we all had to adapt or create an entirely new way of working to stay productive, educating our kids, and living overall.

Have you noticed that maybe after the initial shock that certain things are becoming more of a routine now? That they’re not as stressful or inconvenient anymore? All it means is that you’re adapting and creating habits that serve you.

Hopefully, soon the governments will be slowly easing on the social distancing rules, and a new reality will start shaping. It will be different than pre-COVID and different from now. It will require us again to adjust, switch, and adapt to it.

That’s why this week, I wanted to share with you 10 practical tips that helped me become highly productive over the past couple of years and with small adjustments to stay like this in the current situation.

And no matter how the new situation will look like, I know I’ll be able to tweak my habits to remain focused and keep getting results. So here we go. 

1. Establish clear boundaries between your activities

What I mean by that is knowing when is work and focus time for you, school and homework time for kids, and when it’s family time and leisure time. Whether you create a schedule that’s posted on a fridge or have a mutual understanding of the boundaries, the format doesn’t matter. What matters is that most days, everyone does their best to follow it. And as difficult as it might be in the beginning, I promise you that within a few days you’ll all feel calmer, less stressed, and be more productive.

2. Eliminate screen distractions during focus times

When the schedule calls for business or school time, ensure to eliminate all distractions. Turn off the TV, close all unnecessary windows in your browser, hide the phone in a drawer in the room furthest away from your area of work. This way, you might actually finish your tasks earlier 😊.

3. Have designated times for social media or TV.

Scrolling thru Facebook or Instagram just to catch up on feeds (not for business reasons) can be a quiet time stealer and productivity killer. I know because I used to fall into that trap too. You try to look for a piece of info that you need, and from one link you click on to the next and next only to realize that 30 mins or more have come and gone from your life. 

The best way to deal with it? Have designated times for social media scrolling or TV watching. Maybe it’s 30-45 mins after dinner or at the end of your workday? Avoid times in bed before falling asleep. But other than that, you pick and keep it to the minimum.

4. Channel your energy only on important things

In other words, be proactive. You’ll do that when you define your priorities for the day ahead of time and review the day before. This way, when it’s work time, and you know exactly how you’ll invest the time you have, you’ll 10x your results! I have been pre-planning my days for quite some time and the improvements I’ve seen year over the year on how much I can accomplish in the limited time I have each day keep astounding me.

5. Focus on things in 90 mins chunks

Our brain has difficulty focusing for more than 90 – 120 mins at a time without losing on its productivity. Therefore, sitting at your computer for 3-4 hours at a time without breaks is not going to give you better results. Schedule 90 mins chunks of focus time throughout the day (even if it’s only one or 2), and you’ll accomplish more in a day than some people do in a week.  

6. Renew your energy throughout the day.

Your effectiveness and high productivity are highly dependent on the energy you have each day. Therefore, taking breaks in between tasks, eating healthy, and getting enough sleep (we’ll talk movement below) are not luxuries you cannot afford but necessities you must do to achieve a long term success. 

With that, I have a quick exercise for you. Assess what do you do now each day that helps you restore your energy? And what did you do that doesn’t? Once you know, commit to doing more of the former and less of the latter 😊.

7. Get some fresh air and exercise.

I know I sound like a broken record, and everyone is saying that. It’s because fresh air and movement are critical to our mental and physical health. Without that, you can’t achieve balance and be highly productive in every aspect of your life. 

One thing I’m going to say is that your movement doesn’t have to be a crazy work out in the gym three times a week. As amazing as they are, I’m not a huge fan of gyms. I like to be active with my family or do things at home. Hiking, bike riding, even walk in the neighborhood, 20-mins of stretching/ yoga, or even 1 min of jumping jacks – these are all movement activities that help. And routines don’t mean locking yourself in a schedule that doesn’t serve you. They mean creating an overall structure that works for you and is flexible inside to adapt as needed.

8. Be present: “in the moment.”

Switching from business time to homeschooling or family time might not be easy right now. Trust me, I know that all this can blend in one big time blob. But that’s why now more than ever you should learn to focus and give your undivided attention tot he task at hand. Why? Because only when you’re truly in the moment, you can fully benefit from it. And you can do that if you implement short breaks, short meditations, getting outside for fresh air in between the daily activities. Pick the ones that work for you, use them for a few days, and see what a big difference this will make in your life. 

9. Spend time socializing with key people in your life

Yes, now it’s all remote but such a saver for sanity! We still got quite creative: zoom parties, facetime coffee chats, Goggle meet dinners, or What’sApp calls. There are many ways to stay connected to those you love and cherish. And hey, when the situation changes, you’ll be able to hug them for real. What’s important is the time you spend with each other, the connections you build, and the fuel for heart and soul you get when doing that.

10. Know yourself

Knowing how you function, when your energy is at the peak, and when it isn’t can help you schedule your activities accordingly and maximize your productivity. Do the most challenging work when you’re at your peak as more energy is required then. This way, you’ll increase your results exponentially. Non-critical but necessary work can wait for times when you’re not at the top of your game.

I’ll finish with James Clear’s quote: “You choose the future with your actions each day.”

Whatever you do now in your life and business will determine your results in the future. And for your actions to have the maximum positive effect they need to follow this route starting from the bottom:

Become productive and highly-effective following this model

Such alignment is what my Dream-Plan-Do coaching model is all about. I work with you to create a step by step plan for aligning everything in your business. Only this way, you’ll be able to achieve your dream results the fastest possible. If you’re curious now how working with me looks like, then read more here first, and let’s talk after 😊.


Winning Tactics to Nurture Your Audience Through Email Marketing

Having an e-mail list, filled with your ideal clients, is still the most effective way not only to sell your offering but also to build strong relationships with them. And that’s what the essence of modern marketing is, which boils down to 3 key points:

  1. Becoming visible to let your ideal clients, so they know you exist;
  2. Letting them know you can help them solve their issues and reach their goals;
  3. Building strong relationships with them based on trust and emotional connection.

E-mail marketing is one of the most effective ways to achieve the last two points and with it eventually sales of your offer. Moreover, you own your e-mail list. Unlike your social media platforms, where it’s the platform provider that’s in complete control of your account. Don’t get me wrong, social media is great too, especially for visibility and can, of course, accomplish the other two roles of marketing. However, you also need to utilize it to build your e-mail list.

With this mind, I’m sharing with you three winning tactics to nurture your audience through e-mail marketing.

1. Get the Basics Right 

Before we get into content, there’re some basics that you should consider when you start.

First, I’m not going to talk about software here too much as there are many articles out there that make a fantastic comparison, and I’m not expert in these by any means. However, the one tip I have for you is to ensure that you can create mobile-friendly e-mails. It’s because nowadays your audience will read over 65% of your e-mails from their mobiles. And that number only keeps increasing.

Second, ensure that your copies are well written and always delivering value. By well written, I mean a copy that’s engaging, conversational in style, and using your ideal client’s language. This way they’ll feel like you’re talking directly to them, understand them, and can help them.
Of course, proof-read for any spelling or grammar mistakes to catch as many as possible before releasing the campaign out to the world 😊.

Third, get your audience’s attention by creating a catchy subject line. Even though e-mail marketing is still the most effective out there, people receive a lot of e-mails. Not only do they communicate via e-mail in their day to day life but also are subscribed to many other things. It’s the subject line that will entice them to open your e-mail.

Your content can be world-class, but if no one opens it to read it, you won’t be able to build and nurture a relationship. If you’re not sure how to create catching titles, I can help you brainstorm about it. You can book a free brainstorming session with me here.

2. Nail the Welcome Email

The first e-mail you’ll ever send to an ideal client that subscribed to your email list is the most important one. It’s your chance to create a connection and get them interested enough on what you have to offer so that they’ll want to read more in the future.

Therefore, first ensure to deliver the value you promised the subscriber when they first decided to give you their name and e-mail address. Don’t delay the delivery of that promise either. Schedule the email, so it sends right away.

Next, depending on the circumstances of how your ideal client subscribed, introducing yourself just a little bit will help them get to know you better.

Lastly, let the client know how staying subscribed to your list will benefit them in the future.

3. Nurture through consistency, value, and diversity 

Once you have an e-mail list, whether it consists of 10 or 10,000 subscribers, you need to nurture them. Consistency is key here. And trust me, I’m not saying to bombard people with e-mails a day as this is too much but committing to a frequency that works for you and sticking with it no matter what.

So set the minimum you can do. For example, once a week and then if sometimes you can do more that’s great! But at least your audience will hear from you and benefit from your content once a week.

Last but not least, to keep your audience away from boredom, interested and engaged by presenting them with a variety of content in a style that reflects who you are. No matter what type of content you put out there (ideas below), make it yours, show your personality and uniqueness. That’s what people will love and come back to.

Here are just a few content ideas:

Educational

Everyone loves to learn, especially if it helps them get closet to their dreams. And since you know the dreams of your ideal client, this should be easy 😊. Whether it’s content you created, or you share educational information from other experts, your audience will appreciate it.

Inspirational

We all need inspiration. Even on the best of the day, it feels great to receive it, to have our spirits uplifted. And especially now, amidst the COVIS crisis, inspiring and encouraging words will go a long way.

Exclusive content

From time to time, share exclusive content with your subscribers. Whether it’s early access to your freebie, discount on your newest offer, or behind the scenes preview of a project you’re working on. This way, you’ll make them feel special and valued. Who doesn’t like that?

Market Research

You know, people love being asked for advice and giving it. We all love to help genuinely from the heart. So, don’t hesitate to do your market research through e-mail. What better audience do you have to ask about your newest idea than the people whom the fruits of that idea should serve?

Casual Conversation

And don’t forget that your audience are real humans 😉. Send an e-mail from time to time with the sole purpose of starting a real human to human exchange. It will show that you care about people as holistic human beings, not just potential buyers of your offer.

To sum up, e-mail marketing is an amazing way to connect and build relationships with your ideal clients and through that grow your business. It’s because it builds the trust-know-like factor that is soo important in growing any business. Every e-mail you send will show your audience a bit more about who you are and allow them to love you more. With that comes the responsibility of integrity, value, and consistency. But hey, I know you can deliver that no problem!

So good luck in growig your e-mail list and nurtuting your audience!

Now, if you want to learn more about online marketing and sales, I invite you to get my free online mini-course.

How to Get More Clients Online

In there, you’ll learn more about:

  • How to Dream Up your Ideal Client
  • How to get visible and let them know you can help them
  • How to write a great promotional copy that converts
  • How to conduct a sales conversation that feels natural to you
  • And how to execute everything you’ll learn.

All this fantastic value for free! I created it because of COVID. Because I wanted to HELP my Ideal Client as much as I can in these trying times. So, don’t wait, benefit, and sign up below.


Your Greatest Opportunity to Become a Highly Performing Entrepreneur Is Now. Don’t Waste It. Read This.

“At the brink of every ending, is a new beginning waiting to be noticed.”
Gwen Tuinman

This quote from my dear friend, novelist Gwen Tuinman, holds so much power. Every ending starts something new. But are we always prepared for it? Are we ready and open to see when the opportunity presents itself to us?

Right now, we’re in unprecedented times when life as we knew it ended abruptly and unexpectedly. And we had to go into a waiting mode. A waiting mode to a new life that we know will start soon but don’t know when and how it will look like. We know it will be very different but don’t know how different exactly.

Despite the challenges that our current situation is imposing on us, we can choose to notice the new beginnings knocking on our doors: right now, in the waiting mode, and the nearest future. Another thing we can do is using NOW to prepare ourselves for the new reality, double down on self-development and come out of COVID times stronger than ever.

“When we are no longer able to change a situation, we are challenged to change ourselves.”
Victor Frankl

Let me share with you a story of mine. A couple of years back, I was going through a tough time in my corporate job at the time. We were expected to deliver absurd amounts of work and outcomes. We were working ungodly amounts of hours every day for months without a break. Even though we did ask for help, trying to change our situation, the requests were falling onto the deaf ears.

It got to the point where I became mentally and physically exhausted. When feeling that was burning out and becoming hopeless, I got mad. My anger pushed me to action. And as a result, I signed up for high-performance mentoring to make the best out of the situation I was in. I didn’t think it at the time, but now looking back, I’m so incredibly grateful I did it. I wouldn’t have been here now writing all those blogs, creating training, and helping my clients if I didn’t change myself when I couldn’t change the situation I was in.

That’s why I think that now, the waiting mode we’re all in is the most exceptional opportunity for you to become a high performing entrepreneur. As a matter of fact, only this way will you be prepared to notice and benefit from the new beginning coming soon. And I hope that my today’s 5 tips below will help you start this journey. 

5 Tips to Help You Achieve High-Performance

1. Create Daily Routines

I’m sure you had some routines before we’re all asked to stay home. But now, kids are at home all day; you need to home school them and work at the same time. In other words, your time to work on your business has shrunk.

But maybe it’s an opportunity to relook at the routines and adjust them or create new ones all together to fit the new normal.

Can you shift the going-to-bed or wake-up time?

Can kids get involved in new house chores or preparation of things for homeschooling, so you don’t have to do it all?

Can you shuffle around your business tasks to better fit the flow of your current days?

Such an exercise will help you deal with quarantine much better. Not to mention, you’ll stay nimble, so when it’s finished, it’ll be easier to shift again and adapt to the new reality.

2. Improve Your Health

Now is a great time to get healthier. If your body is healthy, your mind has a strong foundation to be healthy too. And not only in a sense where you’re stronger mentally to deal with all the fear, negative thoughts, and stressful times. But especially in a creative way: creating ideas that help your business continue running, pivot, and thrive. 

So, try out some new healthy recipes with your family. Stay active by having fun: home dance parties, races in the backyard, obstacle Parcours in the hallways, or going for walks (if you can).

Moreover, ensure you get enough rest and sleep. Fatigue and burn out are the worst enemy to a healthy immune system.

If you’ve been neglecting your health for a while, and are in serious need of improvement, hire a health coach. There’ll never be batter time to start than now. I know and can recommend a few fantastic ones. 

3. Get Creative in Your Business

The COVID situation is reshaping the current business reality very fast. Almost all of the businesses have to pivot. What is means is that you need to get creative not only to survive but also to be able to come out strong afterward.

Take Time to Think about how your customers’ needs are changing. What needs do they have now, and what will they be in a few months? How can you provide solutions to them?

Couple the thinking time with some good brainstorming with your mentor, coach, or fellow entrepreneurs, and I guarantee you’ll create amazing new ideas for your business. 

In case you don’t have anyone to brainstorm with, I’m happy to help. Sign up for a free brainstorming session with me here, and let’s get your creative juices flowing.

4. Invest in Your Self-development

I bet that even if your business is still quite busy right now, you nevertheless have more time than ever. Less travel, meetings in person, even less time spent shopping for other things than groceries.

That’s why now is the time to invest and double down on your self-development. It’s the time to get skills you need to grow your business. I know it may feel counterintuitive to you to invest when times are hard, but this will pay off exponentially very quickly.

Getting a mentor or a coach now, not only will help you develop the skills you need but also you’ll have a platform for creativity, brainstorming, strategy, motivation, good habits creation, and accountability. 

And today you need all those things more than ever. So, if you have been thinking about hiring a coach for a while, now is the time.

With this in mind, are you curious to know how working with me looks like? Then I invite you to read more about my DREAM-PLAN-DO coaching model here

5. Be Grateful 

Gratitude is the most powerful emotion that puts us in a place of compassion and love. 

It can be hard to see the light ahead if the tunnel is so dark and long that it’ll be a while before you see the exit. That’s why focusing on the present, shifting your perspective to look at what you do have, and being grateful for it, will help you move to an abundance mindset.

Abundance is the place when new amazing ideas are born, ideas that help your ideal clients. When you produce value for them, you’ll receive value in return. For this reason, create a daily gratitude habit. Whether you journal about the things you’re grateful for every night before falling asleep or incorporate it into your morning routine, consistency is what matters.

Last but not least, don’t forget to have fun while becoming a high-performer!

Gratitude creates abundance in you and around you. You have nothing to lose and everything to gain from practicing it daily.
Maggie Perotin

23 Quotes to Motivate You When Times Are Hard

I love motivational and inspirational quotes. They bear the truths that sometimes we forget about. Since entrepreneurs deal with lots of challenges regularly, not to mention the current virus crisis, a great motivational quote can change your outlook for the day.

That’s why I decided to handpick 23 of my favorite quotes for you to read whenever you need a bit of inspiration.

1. Guard your mind, be intentional on what you allow to come in.

What we think affects our feelings, feeling drive our behaviors and our behaviors are directly collated to our results.

Keep your thoughts positive, because your thoughts become your words.
Keep your words positive, because your words become your behavior.
Keep your behavior positive, because your behavior become your habits.
Keep your habits positive, because your habits become your values.
Keep your values positive, because your values become your destiny.

Mahatma Gandhi

2. We create our own life.

We might not have an influence over everything that happens to us, but we get to decide how we react to those things and what we do about them.

I am not a product of my circumstances. I am a product of my decisions.

Stephen Covey

3. Chose simplicity.

No one can operate in unnecessary complexity. Complicated is overwhelming, creates chaos, especially in hard times.

Life can be as simple or as complicated as you make it be. Chose simple, it’s a faster way to happiness.

Maggie Perotin, Stairway to Leadership

4. Alignment

Align what you do in your business with your strategies. Align your strategy with your vision and dream. This way you’ll stay on course.

You’ve got to think about big things while you’re doing small things so that all the small things go in the right direction.

Alvin Toffler

5. Creativity is like a muscle

Innovation is creativity. Creativity is one of the essential skills to nurture in our businesses. It helps us be unique and stand out in the market.

You can’t use up creativity. The more you use the more you have.

Maya Angelou 

6. Failure

In the new COVID reality, the times are hard right now for a lot of us. J.K. Rowling knows something about that. Let’s learn from her.

Failure is so important. It is the ability to resist failure or use failure that often leads to greater success.

J.K. Rowling

7. Success

The daily habits and routines we set in our lives have a more significant impact on our success than motivation to pursue our dreams.

It was character that got us out of bed, commitment that moved us into action, and discipline that enabled us to follow through.

Zig Ziglar

8. Excellence vs. Perfectionism

Perfectionism is limiting. We cannot grow when we wait for the things to be perfect (will they ever be?). The only way to grow is to put yourself out there and do the best you can with the knowledge and resources you have in every given moment. The more you do that, the better you become.

The world needs your excellence, not perfection. Don’t hold back, lean into it.

Maggie Perotin, Stairway to Leadership

9. Passion

Have you been dreaming about doing what you’re passionate about but waiting for the right moment? That moment is now.

Passion is energy. Feel the power that comes from focusing on what excites you.

Oprah Winfrey

10. Habits

A keystone habit is one that ends up having a ripple effect on your life. Create good keystone habits that have a positive influence in many areas of your life. Start small, now, with one. You have the time.

If you are going to achieve excellence in big things, you develop the habit in little matters. Excellence is not an exception, it is a prevailing attitude.

Colin Powell

11. Optimism and Hope

I wrote a whole article about hope. If you’re out of hope right now or think hope is just wishful thinking, it might help you. You can read it here.

Optimism is the faith that leads to achievement. Nothing can be done without hope and confidence.

Helen Keller

12. Simplicity

Sometimes we are so close to the problem that we don’t see solutions. And quite often the solutions are very simple. If you’re in this situation and need help, I’m happy to offer a free consultation to help. You can book it here.

Sometimes the questions are complicated and the answers are simple.

Dr Seuss

13. Dealing with challenges

In every challenge, there is an opportunity waiting to be taken advantage of.

When you see a roadblock or challenge as an opportunity, it is amazing how you are already halfway there.

Frances Hesselbein

14. Don’t let fear paralyze you.

The path to success is to take massive, determined actions.

Tony Robbins

15. You have time for what’s important.

If you really want to do something, you’ll find a way. If you don’t, you’ll find an excuse.

Jim Rohn

16. Self-development

To become the person you dream of with the results you want, self-development is the answer.

The world as we have created it is a process of our thinking. It cannot be changed without changing our thinking.

Albert Einstein

17. Don’t give up.

You should never view your challenges as a disadvantage. Instead, it’s important for you to understand that your experience facing and overcoming adversity is actually one of your biggest advantages.

Michelle Obama

18. Pivot and keep going.

Most great people have attained their greatest success just one step beyond their greatest failure.

Napoleon Hill

19. More about time

Use the time you have now to bring you closer to where you want to be. Don’t let it slip through your fingers wasted.

Time is really the only capital that any human being has, and the only thing he can’t afford to lose.

Thomas A. Edison

20. Dream

Dreaming is the first step of the universe telling you you’re capable of achieving it. DREAM-PLAN-DO!

If you can dream it, you can do it.

Walt Disney

21. Plan

Once you have a dream, the next step is to plan it. DREAM-PLAN-DO

A goal without a plan is just a wish.

Antoine de Saint-Exupéry.

22. Do

Don’t wait. Start today. DREAM-PLAN-DO

Yesterday is gone. Tomorrow has not yet come. We have only today. Let us begin.

Mother Teresa

23. Have courage

Without fear, there would be no courage. Any antidote needs its trigger. Next time you feel scared to go after your dreams, remember that only this way you’ll find the courage to do it.

Maggie Perotin, Stairway to Leadership

How to Help Your Business Thrive in These Trying Times

Are you scared lately? I am. It’s a normal reaction we as a human being have in times like this. We’re all dealing with the crisis that the global community hasn’t experienced in a long time.

But, today I want to help you use that fear to bring light to your business rather than contract you into overwhelm and paralysis. There are things you can do to help your business thrive. I want to talk about possibilities and opportunities so that most of your focus and attention goes there.

It’s very easy right now to get into a spiral of despair. However, those of us who stay informed but guard our minds while focusing on what we can do are those who will thrive when this crisis is over. And it will be over.

So are you with me? Are you ready to take control over what you can and act? Great! Read on then. Because below, you’ll find the things you can do now to help your business thrive. 

It’s Strategy Time

First, as a business coach, I’m all about strategy always. It’s the strategy that helps us move our businesses towards the vision faster. Why? Because it’s creative, proactive, and smart. It gives everything we do sense and direction. It prevents chaos and ensures we utilize out limited resources (ex. time and money) in the best possible way. 

So, if you haven’t tried using strategy to your benefit before, now it’s the time. It’s time to relook at your business and see if it’s aligned. See how you can redirect and reallocate its resources to respond to the current situation and keep helping your clients. Maybe it’s time to shift or tighten your positioning message or get clearer on who your ideal client is, or just tweak your offering.

Being strategic is fun. It taps into your creativity and analytical skills. But if this sounds too complicated or you’re not sure how and where to start, then schedule a free strategy session with me, and I’ll help you out. Click here to book it. 

Talk to Your Clients and Be the Solution

Second, if there was ever a perfect time to build and strengthen relationships with your existing clients, it is now. Reach out to them. See how they are doing. Schedule a virtual chat with them. They are at home and available to talk more than ever. 

Do that to encourage your clients, but also to see how you can help them. If you focus on being of help, on being the solution to the new problems, then you’ll position your business ahead of those who’re doing nothing paralyzed by fear or just trying to wait this situation out. 

You’ll also shift your mindset from that of fear and helplessness to being helpful and focusing on others. It will propel you to action and have a hugely positive influence on your morale. I challenge you to try it :). 

Keep it Simple

Third, I’m a huge fan of simplicity. In fact, it’s one of my core values. Simplicity gives us focus and keeps the overwhelm at bay. For this reason, look at your offerings, processes, and systems and see how can you make them simpler. It’s springtime anyway, so it’s high time to prune your business garden a little. Focusing only on the essential core things in your business, along with talking to your clients, will help you with extreme focus. It can also bring you new creative ideas you wouldn’t have thought of otherwise.

Add Value

Last but not least, when your creative juices start flowing again, channel them fully into helping your clients. Think of how you can add value to them, be the solution, the light in their tunnel. It doesn’t have to mean giving your business out for free. The only way you can be of help is when your business is viable. 

It’s important to realize that there are many other ways you can add value to your clients. Outside of pivoting and focusing your offering this way, maybe you can use your support network to help them. Connecting people with others whom they need is adding value. Sharing information, providing moral support or even some laughs is adding value. Investing in your growth, personal development that your clients will benefit from is adding value as well. With this in mind, I’m sure you can come up with at least five more ideas on how you can add value to your clients right now.

To conclude, I want to inspire you to action.

Don’t let the fear contract you. Use it to focus on helping your clients and being strategic in your business. You are its leader, and now it’s the time to step up to that role. 

You don’t need to slow down. You can redirect your attention, get more clarity, and through it – extreme focus. Then again, if you feel like you can’t do it alone and feel overwhelmed, then don’t hesitate to reach out. I offer free strategy sessions to anyone to help you organize it all in your mind and decide on the next steps. Take me up on the offer, and you won’t be disappointed. I’m all about adding value, always. All you need to do is schedule one by clicking here 

Hope: A Powerful Tool for Entrepreneurs. Now Even More than Ever.

With the Covid-19 pandemic outbreak around the world and a lot of nations doing their part to stop the spread, one thought kept coming to my mind. No, it wasn’t fear (although I’m scared), nor the angst (although there’re moments I’m anxious). It’s been HOPE. 

All the stories I’ve heard about hope helping people survive through the nightmares of World War II came back to me. I’m Polish, so I’ve heard many of them. Not just from my beloved grandfather, who fought in the war but also at school, through movies or Sunday dinner conversations.  WWII was an extreme event in our history, and yet it ended. The affected nations moved on to build prosperity that most of us can be grateful for today.

That’s how I know this outbreak will end very soon. Why? Because we’re peaceful, because as humans we’re coming together, and because we’re doing the right thing.

As a result of these thoughts came my inspiration to crack the HOPE code and write the blog. What is hope? Why is it so important for all but especially entrepreneurs? Read on and find out :).

Hope is being able to see that there is light despite all of the darkness. Desmond Tutu

In simple words, hope allows us to see the possibility of a better future, and with that brings optimism that it will happen.  But it’s not just that. Hope also gives us the desire to pursue that future, take steps towards achieving it. A pioneering psychologist who studied hope at the University of Kansas, Charles R. Snyder, Ph.D., developed a model of hope with 3 components: goals, agency (belief in our ability to shape our lives and motivation to do it), and pathways (plans to achieve our goals).

This model of hope applies to anything we do in life: wanting to lose weight, adopt a child, or grow our business. I’ve broken it down from the entrepreneurs’ point of view with a few quotes 😊.

May your choices reflect your hopes, not your fears.Nelson Mandela

I’m sure, at the beginning of this year, you’ve created and written down goals for your business.  If those goals are aligned with the vision you have for yourself, they reflect your hopes. In other words, they reflect a better future you want for yourself and your family. Because your business is part of that future.

In the event, you haven’t set any business goals, or you didn’t think about aligning them with your vision, take the time you have and do it now. Your Vision is your Northstar. Let is guide every aspect of your life. 

Hence, my free 4-video Clarity & Focus training can walk you step by step of how to do it for your business. You can click here and download it now.

There are always positives in any negative that happens to us. And one of the positives nowadays is that we do have more time. Our lives slowed down then we should make the best out of it.

Most of the important things in the world have been accomplished by people who had kept on trying when there seemed to be no hope at all. Dale Carnegie

The second component of hope is the agency: the drive and motivation to achieve the goals despite hurdles life throws on our way. It’s also the belief that we shape our future.

I think most entrepreneurs have such drive because it comes from our passion. Entrepreneurs create businesses out of nothing. Therefore, without the belief that the best is yet to come, without the motivation to keep going when the results are far from sight, none of us would build any business ever.

Moreover, this drive and passion allow entrepreneurs to be flexible and innovative when the environment changes. The vision and long-term goals might not change, but the way we achieve them has to as the circumstances around throw the curveballs at your plans.

Everything that is done in this world is done by hope.Martin Luther King

Lastly, pathways. It’s hard to achieve a goal without a plan showing our brain how to get there. It’s like trying to open a 3-digit combination lock without the code. There are over 18,000 combination possibilities – so good luck, right 😊? Instead, when you have the code (a plan), it takes you so much faster to get where you want to be.

And going back to the point above, flexibility and ability to adapt to a changing environment are crucial in planning. At present, you can see that skill being used by entrepreneurs all around the world as the in-person events are canceled, and physical locations closed. Those who haven’t been online are moving to that medium now. They’re changing their plans, embracing their unknown. Such resilience and quick action to adapt to change is vital nowadays in building and growing a successful business.

Hope is a renewable option: If you run out of it at the end of the day, you get to start over in the morning. – Barbara Kingsolver

Before we part, I wanted to help you get more hope if you’re struggling right now. Intending to help female entrepreneurs adapt to the new reality and move online as much as possible, I created a FREE online 5-session training challenge on How to Find More Clients Online. I’ll be running it starting Sunday, March 29th, and all ladies are welcome 😊.

Here are your registration details for the Challenge:

Kick-Off – Sunday, March 29, 7:30 pm EST – Launch of the Challenge with the first key lesson and homework

DAY 1 – Monday, March 30, 7:30 pm EST – DREAM – We’ll be dreaming up your ideal client and you’ll find out why it’s so critical to know who that is.

DAY 2 – Tuesday, March 31, 7:30 pm EST – PLAN – This day is all about online marketing

DAY 3 – Wednesday, April 1, 7:30 pm EST – PLAN – Even though it’s April Fool’s Day – knowing how to sell in a way that feels natural to you is no joke 😉

DAY 4 – Thursday, April 2, 7:30 pm EST – DO – By the end of this session, you’ll be ready to go an apply what you’ve learned to find more clients online and get results!

If you register now, then you’ll get a bonus guide with 10 Instagram Hacks You Must Know About

I’m super excited about it! I HOPE and know that it will help you grow your business even in such difficult times 😊. Embrace the unknown and join us!

Hope is a​n embrace of the unknown​. – Rebecca Solnit

Are You Planning to Scale Your Business? Here are 5 Must-Have CEO Skills you ought to acquire.

To launch your business as an entrepreneur, you require all sorts of skills such as drive, determination, grit, creativity, to name a few. Then as your business slowly expands and moves from a hobby to a real deal, a time comes when learning how to become a great leader is a must. And you’ll benefit a lot if you started this learning before you even begin hiring any help. To become the CEO of your business, you’ll need to quire many skills over time. Here are the first five that a must-have on this journey.

1.      Active listening

Many people in conversations with others listen to respond. It means that they’re not committed to understanding the other person because while the person is talking, half the time, they’re already planning on what to say next. Great leaders, on the other hand, listen to understand. They don’t interrupt and listen attentively to the other person before formulating any response. They also spend most of their talking in asking great and insightful questions.

As the CEO, this skill will not only allow you to understand your clients and what their needs are better but also draw the best out of your collaborators, partners, and employees once you have them.

2.     Excellent communication

Once you learn how to listen to understand, developing excellent communication skills can be your next step.

First, in today’s digital marketing age, you are the face of your business, brand creator and brand yourself. The content you put out on social media, newsletters, speaking engagement needs to deliver high value to your audience and match the quality of your brand. Even if you outsource some of this work, you’ll still need to do at least essential parts yourself and also be able to assess the quality of the work social media managers deliver.

Secondly, communication is not all about marketing. It’s also a crucial part of your day to day interactions and building of relationships: with clients, collaborators, contractors, and one day with your employees. Remember, you are the face of your business, a brand, and all the pieces of that brand need to work well together. Your communication skills connect these pieces like glue.

3.     Have a Vision and …

In one of my favorite self-improvement books of all time, The 7 Habits of Highly Effective People, Stephen Covey described this skill brilliantly: “Begin with the end in mind.”

Having a Vision for your dream lifestyle and your business will allow you to align your goals with it. Just imagine not knowing how your dream life should look like. It’s pretty tough to achieve something when you don’t know what it is. Moreover, once you’ve defined your vision and you’re deeply passionate about it, then you can rally others around it. These people can help develop strategies and tactics on how to achieve it if you let them and listen.

4.   Understand the value of your time

All CEO’s know that their most valuable and scarce resource is time. The old adage “time is money” has a profound meaning.

When you spend time on ineffective activities that don’t bring value to your business, it’s not only the time you waste you’re wasting in those moments. More importantly, when you spend time mindlessly scrolling pages and pages of social media posts or vegging on the couch in front of the TV, you’re losing the opportunity of utilizing this time to grow your business. The lost opportunity cost can be huge. So, when you combine this with the nominal value of the lost time, I can tell you now you can’t afford it.

When you truly understand this paradigm, delegation skills, i.e., the ability to relinquish control over non-critical tasks, come almost naturally :).

Time is really the only capital that any human being has, and the only thing he can’t afford to lose.

Thomas A. Edison

Before we move to the last skill, in case you think you don’t have time because you’ve maxed it out with everything you’re doing, I want to challenge you. I bet that if you download this guide and do the quiz in it, you’ll be able to create at least 10 hrs in your week in less than 10 mins 😊. Challenge accepted? – download it here.

5.   Know your numbers

Understanding the business financials is a must for all successful CEOs. Great leaders know how to read numbers and grow to love them over time 😊. Now, don’t worry. It’s not about you becoming a CPA and doing complex tax calculations. You can and probably should outsource those functions.

However, being financially literate will allow you to make much better decisions for your business as it grows. You can start with understanding your expenses, income, and cashflow, learning how to project your revenue, and how to price your offerings so the business is profitable. There are many other skills that great leaders develop over their careers.

Self-development is a journey, not a one-and-done deal. As your business grows and you grow with it, the skills you’ll need to acquire will be different. But the most important things are to start, progress step by step, and never stop. And if you need help developing any of these skills, one of the most effective and fastest ways to do it is to work a business coach. Why is it? What does it entail? If you’re a bit like me and are curious to know, I’ll be happy to chat with you on this.  So, are you’re open-minded to connecting for a free virtual coffee chat 😊? The first step is to schedule one right now, by clicking here.

Feeling Lonely as an Entrepreneur? Here are 5 ways to overcome it.

Being an entrepreneur can feel lonely sometimes, especially when you’re just starting and haven’t established the rhythms of the day and found a supportive community to hang out with. And if you’re a passionate on-line business owner, sometimes you may find yourself working for days on end without interacting much with others in person. Does it ring true for you? If yes, read on because the below five tips will help you overcome such feelings. 

Network online and in-person

Social media and networking in person allow you not only to find potential clients but also to create real relationships. If you take the time to develop them, they can flourish and result in regular connections and friendships. And here is what you can do to grow them. 

Online

First, there are many existing communities to choose from: Facebook, LinkedIn, or other platforms. You can join several of them at first and then pick a few that fit your interests, personality, and where the atmosphere is appealing to you.  

As a matter of fact, you can start here by checking out my online community of fantastic women entrepreneurs: Businesswomen with Passion 4 Life. In there, we learn together, support each other, and have fun! Click here to join, and I promise you won’t be disappointed. 

In-person

Secondly, nothing replaces a live human to human connection. That’s why networking and meeting people in person should be part of your community-building exercise, even if you’re an introvert. You can dose the frequency of such meetups to ensure you don’t get overwhelmed. All I can say is that from my experience, in the beginning, networking was hard for me. However, after meeting some amazing women this way, I also discovered how fun it could be. After all, most entrepreneurs are on the same boat: passionate humans wanting to make the world a better place through their business.

And in case you’ve been avoiding going to networking events because you don’t know how to start a meaningful conversation (I hate small talk too!), I prepared a free resource that can help you with that: 50 Questions to Start Meaningful Conversations. So now, it’s on you to take the first step, download it here and then go out there and talk o people :0). 

Collaborate 

Once you know some fellow entrepreneurs and create a supportive community around you, then start collaborating. Do you have a podcast and would like to interview a guest? Or maybe you are a techy person but need help with marketing? These are just a couple of a multitude of ideas on how you can collaborate.

Collaboration is another way of learning from others, helping each other, and at the same time, beating loneliness while having lots of fun. Personally, I love collaboration: online and in person. For example, in the Businesswomen with Passion 4 Life Group, every other week, I interview one of the Members. During this time, they share their genius zone with the rest of the ladies. It’s a win-win. The group members learn new things that help them in the businesses for free, and the interviewee gets an exposure of their business to the potential ideal client. So far this way, we’ve learned a lot about anything business (marketing, content creation, automation), high-performance habits (planning, prioritizing, routines), and health (nutrition, exercise, meditation).

I have also collaborated in my business in person. One of the most exciting projects I’m preparing for this year is a collaboration with a photographer. We’re planning a fantastic one-day local event for women entrepreneurs where they’ll be able to design their business success for 2021, have new branding pictures taken, and receive many more amazing surprises. It will be a business workshop with a feel of a retreat. And all of this is possible because of collaboration 😊. 

Co-work

Another effective way to deal with loneliness is co-working. It’s because when you get out of the house from time to time and work amongst other human beings, you feel connected. You can have a quick convo when you take a break, exchange some laughs, and better yet ideas about business. Especially if your business is 100% online. Whether you just set up a working date at a café or library with a fellow friend entrepreneur or rent a spot at a coworking space for a day, seeing other people and having a coffee chat will lighten up your day. Moreover, I bet you’ll learn something new or even come up with a breakthrough idea for your business.

Have a self-care routine

I cannot stress enough how important this point is. And even though I’m not an expert in health and wellness, I talk from experience. When you create great habits around your health such as nutrition, regular exercise (it can be as easy as a walk outside), time to rest and relax, not only will your body benefit but the whole you: your mind and soul as well. The vital thing many entrepreneurs don’t realize is that you are the greatest asset in your business. And if you don’t take care of you, there will be no business. In case you’re reading this and realizing that maybe you need help in this department, I know some fantastic coaches that I will happily refer to you 😊. They are all amazing, and their support creates well-being wonders for those whom they help.

Talk to your business mentor

If you have a business mentor or a coach, talk to them whenever you feel lonely. Most likely, they have been in the same situation and overcame it. I have no doubt they will give you lots of great advice. Not to mention the fact that they know you well and will be able to provide you with tips that will work specifically in your situation. It’s one of the many reasons why having a great fit with your business coach is so important. When you have it, not only do they help you grow your business much faster but also overcome other challenges that go with entrepreneurship (such as loneliness). They are your guide allowing you to navigate the labyrinth of entrepreneurship with much more expertise and efficiency. 

And if you haven’t found a business coach yet and are thinking of hiring one, let’s chat and see if we would be a great fit for each other. Click here to set up a free discovery call with me.

“If you want to go quickly, go alone. If you want to go far, go together.” – African Proverb

All in all, as humans, we weren’t designed to live alone. We thrive amongst others, even if as introverts those “others” for us means just a handful of people. Together we can uplift each other, motivate each other, and help each other. So whenever you feel lonely, don’t hesitate to raise your hand and ask for help. I’m sure there will be many of us in your circle ready to lift you up.

Cracking the Entrepreneurial Mindset Code

Entrepreneurial Mindset. Is it even a thing? It depends on whom you ask.

Those who’ve never run a business of their own will have no idea what that is, just like people who’ve never stepped out of their comfort zone don’t know how it feels. Nevertheless, if you’ve never run a business and are thinking of starting one, this is a must-read for you. On the other hand, if you’re running one right now, you’ll probably put a checkmark at each of the points I’m going to describe below, but hopefully still benefit from the advice.

If you ask the Goggle’s dictionary, a mindset is “the established set of attitudes held by someone.” Now, replace “someone” with “an entrepreneur” and the below five fundamental attitudes show-up in all the successful ones.

1. Humility

First of, humility. The entrepreneurial roller coaster is a school of hard knocks. Even if you don’t know what humility is when you start the journey, you’ll gain it pretty fast. And that’s a great thing! Humility keeps us grounded and focused, and it helps with relationship building, which is key to growing your business. To read more on how to build successful relationships in your business, click here.

2.  Love of constant learning

Secondly, successful entrepreneurs are avid learners. They’re continually looking for new ideas and lessons in everything. Not only do they invest in self-development through books, seminars, coaches, and mentors, but they also look to learn from anything around them: conversations they are part of or overhear, day to day life of those around them, and of course, their own experiences.

Through such an attitude, entrepreneurs are used to being always outside of their comfort zone. Why? Because true learning means that you’re going to go out there and try to implement what you’ve learned. And when you do that for the first time, you’ll be scared and doubt yourself A LOT. The good news is that everyone feels that way. It is a natural reaction our primitive brain is programmed to have to anything new and unknown to us. Being able to overcome that and thrive develops the next attitude of the entrepreneurial mindset.

3.  Grit

I have written a separate blog about this attitude because it’s so critical. Grit is passion and perseverance to achieve long-term goals. In other words, it is the ability to persist in something you feel passionate about and not give up when you face obstacles or experience utter failure. It also means being accountable for mistakes you make and taking full responsibility for how you react to things that happen to you (even though you didn’t influence them). 

I just want to pause your reading here for a moment because these two sentences are loaded with immensely valuable advice. It’s only two sentences, simple paradigms, and abilities but so hard to develop and live day in and day out. That’s why having a coach helps. A lot of the work I do with my clients focuses on this very area. 

Entrepreneurs who have grit, don’t blame the world for challenges or failures. They treat them as opportunities to learn, and their grit helps them get up after every fall, brush off the dirt, and keep going.

4.  Consistency

As Seth Godin said, “Average overnight success in business tales six years.

If you’re looking for a quick, easy way to make money, starting a business is not the best solution. It takes a lot of hard work and patience to become “the overnight success.” The attitude that develops patience is consistency.

Consistency in doing the mundane 95% of the tasks day in and day out to be able to enjoy the 5% of the amazingly fun stuff that is visible on the “surface of success.” Successful entrepreneurs establish routines and systems in their lives that help them be consistent. Such systems also help them move anything they learn and adopt into their day to day modus operandi, so their brain has room to learn and experiment with more new things.

Consistency is the other most crucial attitude in the entrepreneurial mindset code. As a matter of fact, without it, you cannot build a thriving business. 

If you think you need help in developing consistency, this is where the investment in a business coach will bring you great results. It might not be for you, but scheduling a free strategy session with me and having a chat about it will give you a better idea about it. Click here, and let’s brainstorm together.

5.  Last but not least, the most important one …

Finally, the drum all. I left the best for the last. Without this attitude, the others won’t matter in running a successful business. What I’m talking about here is decisiveness.

And the first decision every entrepreneur needs to make is that you’ll figure your business out no matter what. The secret behind this decision is knowing your “WHY,” knowing the purpose of your journey. As long as you have this figured out and decide that you will make your business work, no matter what, it will help you grow and expand on the other four attitudes.

In the light of this last point, have you decided yet that you’ll figure it out?

If you haven’t, do it now. It will make your journey easier. And once you do and then realize you do need help growing your business, contact me, and we’ll work on cracking the rest of the entrepreneurial mindset code together 😊.