written by Victor Lane
If you own, manage, or operate a business in today’s digitized world, you already know that marketing your business on social media is integral to any modern business’s overall digital marketing strategy.
But when it comes to marketing their businesses on social media, managers have many options available in terms of which platforms to use for focusing their social media efforts.
After all, there’s Facebook, Twitter, Instagram, Linked In, Twitter, Tik Tok, YouTube, and more!
And because of their differences, marketing your business on any of these platforms will require a slightly different approach.
More specifically, in the following article, we’re going over a handful of simple yet proven tips and tricks that can help your business better connect to its target audience when using the popular social media platforms known only as Instagram.
Create A Separate Business Account
It doesn’t matter if you’re the business’s sole employee; you need to create a business account that’s entirely separate from your personal Instagram account.
Of course, you’re welcome to share your content between both accounts. But if you want your business to get noticed, you’ll need to have a specific page where you can showcase your brand, as well as its products or services.
You can still share content and information about your business from a personal Instagram account.
But we highly recommend signing up for a Business account because doing so will give you access to features, such as account analytics, the ability to create sponsored posts or ads, and the ability to create a shop directly from your business’s page.
After setting up your business account, it’ll be time to start creating and regularly sharing content with your followers.
High-Quality Images And Content Are Everything
As you know, Instagram is famous for its users sharing heavily filtered images.
Therefore, for business owners active on other platforms, it’s essential to understand that Instagram is a more visual-based social media platform than its competitors like Facebook and Twitter.
Therefore, you’ll want to focus on creating content around visually attractive, eye-catching imagery, graphics, and other media formats.
For instance, rather than simply uploaded photo images, some business owners might prefer using the carousel image feature, which allows you to create individual slides, which can be swiped through by your followers.
Carousels, stories, IGTV, and other features can also be used as practical tools for helping you connect with your target audience on social media.
One Follower At A Time
When you’re first starting, it can often feel disappointing when you see your business competitors boasting hundreds or thousands of followers on Instagram, especially if you’re still struggling to gain your first dozen.
But when you feel like getting down on yourself about a lack of followers, remind yourself that it’s much better to create an Instagram account with a handful of followers that like your content, interact with your posts, and who want to learn more about and promote your brand, rather than an account that has a million followers but virtually no engagement rate whatsoever.
The fact is that it takes time to gain popularity on social media platforms like Instagram, especially when you consider the fact that you’ll be competing with hundreds of thousands of other users and businesses.
But when you gain one loyal follower at a time, you’ll build a much better foundation for your brand’s future social media success.
Know Your Audience And Get To Work
Finally, before investing too much time or energy in your Instagram marketing efforts, it’s a good idea to regularly review and factor in your target audience. Keeping your ideal customers in mind will help you develop content ideas that will better resonate with your followers.
And in turn, taking a slightly more strategic approach to your Instagram marketing will result in better content, better engagement levels, and more leads and sales for your business!